Are you a coach, consultant, expert author, service professional, or niche advisor who is NOT earning what you’re truly worth?
- Imagine being able to charge 2 or 3 or even 5 times more than you do right now...without doing an extra lick of work.
- Imagine being perceived as the PREMIER provider of elite level services in your niche, or industry or area of expertise….and PRICING yourself accordingly. (and having people line UP to pay you for the privilege..:-)
- Imagine truly being able to parlay the POWER of your authentic life’s purpose, your PASSION……into perpetual piles of profit.
If you understand the power of pricelessness……which I’m going to share with you below, you won’t have to imagine for long.
But first….Let’s look at some super simple definitions, and distinctions:
What Do I MEAN by the power of Pricelessness in the first place?
In my parlance, It’s the REAL value that your passion, purpose and expertise……your BEST efforts, your greatest protection and unique advantage are worth to a prospective client.
And it’s the limitless and unending value that your prospect PERCEIVES availing themselves of your offer is really worth!
How do you decide what is the perception of PRICELESS in your marketplace…..or inherent in your audience – or your offer, and how do you MINE that……market it, and then ILLUSTRATE it to boot?
Let’s do a Very Simple Exercise to illuminate the PERCEPTION of Pricelessness:
Write down the top 3 or 5 or 7 life changing, amazing transformations that will actualize in your clients life, once your highest and best promised results are achieved.
BUT….Be liberal, be engaged and be GENEROUS with yourself.
Imagine YOURSELF at YOUR best. Doing what you love most. On your very best day…..when you are in a zone and everything falls….and feels just right.
Translate your BEST service on your very best day into benefits that have enormous value to your prospect. Write them down. Touch them – describe them and feel their power.
BUT don’t stop there…….
Give each benefit depth and meaning. KEEP building this out until the benefit of the benefit…..OF the benefit is truly beyond the pale of price.
And Don’t stop writing. KEEP going until it starts to get silly…or sappy…..or sounds SO over the top, or stops being believable, or relevant. (EVENTUALLY IT WILL)
If you’ve done this exercise properly…..what you have when you’re done is a pretty PRETTY picture.
And that picture of your highest and best – actualized and implemented in the life of your perfect prospect – is the power of priceless.
Ready to look a bit closer?
Want to know the BIGGEST mistake I see most coaches, consultants and service providers make?
In my humble experience….LIFE coaches who sell their services for example, many of whom are on my list, BADLY miss the mark when it comes to adding dimension – vibrancy – and ultimately VALUE to the service they sell.
People don’t buy life coaching to have more free time…even though they may feel like they do.
They buy coaching to have the free time to travel the globe, to explore, to grow, to see sights you’ve only seen in magazines, to spend quality time with their children and grandchildren, to be happy, fun and free….. and to embrace life like only a lucky few ever will.
You have to sell the ULTIMATE benefit – the one that we each feel at our core…to be priceless.
Do you think the difference between a 100,000 a year life coach….and a 97 dollar a month mentor is 1000% BETTER results?
Of course it’s not.
That’s SILLY…….and really not even REALISTIC. At some point, the law of diminishing returns kicks in….and probably ALOT lower down on the totem pole of ROI than 1000 fold.
The power of priceless is about posture.
And psychology….and YOUR ability to ignite the imagination of your prospect with the full kaleidoscopic effect of your offer in action.
Because HERE is the Truth…..
Any coach, consultant, or expert advisor who is truly PASSIONATE about what they do, has a strong sense of PURPOSE and meaning about what they offer and is worth being PRICELESS to their prospect, genuinely wants to RADICALLY change peoples lives.
You really have to love people to be priceless….and truly believe in making your message…and your mantra meaningful.
An easy example i see all the time?
An average raw food coach may THINK they are selling a healthier life style, or lower body fat or clearer skin and more energy….and they’ll sell some of that for sure.
They’ll put out an ebook, or a blog, or a low priced series of audios, and eek out a modest living doing something they truly love and settle for a smaller life and only a SLIVER of the impact, contribution and service that they are capable of.
But the PRICELESS raw food coach sells a radical re-invention. A re-birth. A renewal.
In your body, your mind and your spirit.
She sells me A world that wakes up looking wonderfully different once she’s in it because I’ve INVITED her in.
And the truth is….the 2 types of coaches?
They are often selling the same stuff..:-)
They share the same passion.
They feel the same purpose.
YET one moves mountains, and makes an enduring and meaningful difference in the lives of many ……while the other builds sand castles in the summer sand that ebb away when the tide comes in….and need to be built anew after each season disappears with the setting sun.
Which one are you?
I say….you CAN be the one you choose, and you can start right now.
Simply get hyper clear about what you truly believe you can do for people.
And Stop settling.
You may have to take a SMALL step backward and re-craft, re-calibrate and re-frame your offer, but it will be well worth it, I promise.
Strive at being the absolute BEST at what your craft……and in the meantime, simply CARE more about your client until you are. (because that alone is worth it’s weight in gold)
And then Future Pace your PERFECT prospect to the point in their lives where your greatest benefits are beginning to bear fruit in their lives.
Picture their smiling faces.
Picture their supreme satisfaction – their elation, enthusiasm and good fortune to have found you.
And work BACKWARDS from that point to position your PRICE to be representative of who you are now.
Not only will you MAKE much more money……you will naturally have greater impact on the lives of those you touch. (people who PAY more for a priceless change are FAR more likely to act on, and be engaged in making the EFFORT to implement your expertise and authentic advice)
And of course….ultimately you will constantly be challenging yourself to improve to meet the expectations you’ve set – which means that by positioning and PRICING yourself as the best, you’ll ultimately continue to strive and rise and improvise and IMPROVE who you are and what you do…until you are. 3 Critical Components to Priceless Positioning:
The biology of belief. You have to feel it in your bones. You have to KNOW that what you have is worth what you’re asking for it. You have to feel it’s what you’re here to do. If you don’t believe you can deliver that which you promise…..you’ve got to double back, double dip and dive back in until you can! (important!)
To offer services that truly have a value beyond the pale of price, you’ve got to be willing to BELIEVE you are the very BEST, otherwise you’ll never convince anyone else you’re worth being paid like it.
You have to be able to inspire, illuminate and ENGAGE the imagination of your audience.
If they can’t imagine a better, brighter and more beautiful world with you in it, you’ll never have an offer much better than mediocre.
If you can’t authentically empathize with your audience, you are in the wrong niche. (and business)
Empathizing with others is the one thing you can do BETTER than anyone else….it requires no training, no special skill, and as a coach, consultant or expert advisor, i know of NO other attribute that will get your FARTHER, faster than this. (and it feels pretty good, too)
A Quick Footnote On Empathy and creating KILLER content that converts like CRAZY
In my view, it’s the MOST overlooked aspect of creating compelling copy…and the #1 thing MOST people miss, when building relationships with their list
When I was 20 or 21 and in college, I screwed my credit up really badly. I constantly bought stuff I couldn’t afford….and figured as long as I charged them, I was smart….and I could figure it all out later. (not so smart)
Suffice it to say, my credit was so bad….I couldn’t even open a bank account. And when I got a really good freelance marketing job a year or two later…and a 5,000 retainer to start working. I literally couldn’t open a bank account at the time to deposit the check. (not great)
I eventually had to sign the check over to my girlfriend, and we went to HER bank to open a mutual bank account to deposit it.
I remember the kid at the bank looking at me funny while we sat as his desk and he ran our information…and suddenly, without warning……he gave me a stern lecture about credit….and responsibility and being smart….and then, he turned his attention to HER….and whether SHE wanted to risk being responsible if my history were to repeat itself.
And he was my age.
And I felt humiliated.
And I literally shrank in the seat…hoping that no one else around us could hear what he was saying.
And I felt undeserving of the check. Of the job. And of my girlfriend. I truly felt like a degenerate disappointment of a human being.
I was ashamed.
Later that day, I beat him to death with a foam FICO wiffle ball bat as he walked to his car and made it look like an accident.
Okay….that part’s not really true..:-)
But what DID happen, is when later in life, in the life I NOW know as my own, when I had to write a credit repair sales letter for an affiliate campaign, my copy, i humbly submit – outperformed the actual VENDOR’S by a margin of 2 or 3 or even 4 to 1.
I understood what it felt like to be ashamed of my credit report.
Of cringing when I heard the insurance agent – or the apartment manager – or the department store clerk say – let me just run a quick credit report and we’ll get you signed up.
I also understood – later – what new beginnings felt like – and that redemption – and how a second chance could feel so phenomenally free that NO cost would be too great to bear.
For me…..the feeling was PRICELESS.
Today? Every time I fall – every time I fail, slip, screw up or strike out, I look at it as one more opportunity to empathize, to identify and to relate to people just like me who can learn from my mistakes…and somehow, by sharing it all – by connecting, it makes be a better marketer to boot..:-)
And from THAT place, I can literally write copy, and craft offers…..that sell themselves. And if you’re human like me…so too can you..:-)
A couple final points….and a very special, limited time opportunity for some of you reading this.
My content, and my direction is going to be moving more and more to helping radically re-invent the marketing of coaches, consultants, experts, advisors and entrepreneurs who truly want to make a difference in the world, and the communities they live in….both online and off.
People who are passionate about doing SOMETHING good…….and want to parlay that passion into profit.
The beauty of what I do every day…..is that it’s easy.
And it works.
It’s about rapport. And relationships.
And using simple tools, tips, techniques and technologies to TRANSFORM your marketing mojo and radically re-invent your online marketing experience.
The REALLY Good news?
If you want to STEAL my system, and apply it to YOUR business – for a very SHORT 48 hours (from TOMMOROW night……until MIDNIGHT, Saturday – JULY 10) I am going to give SOME of you a PERSONALIZED, Power of PRICELESS, radical re-invention for your business model – your niche – your area of expertise – your PASSION…your area of interest….so that you can start APPLYING this stuff in your own life and work, …AND see the magic of a mind set shift up close and personal…and have the MAP and momentum to make it happen in a hurry.
Want to know more?
Keep your eyes PEELED on your inbox Thursday night..:-) .