Dear Guy Who Needs to Take Up 3 Spots When Parking Your I’m a Big Boy Now Monster Truck.

Why?

Thanks again.

Sincerely –

The Rest of Us


MANIFESTO: This I Believe

We believe your marketing must have MEANING to matter.

We believe in filtering the FLUFF.failing FORWARD and DESTROYING distractions.

We believe that the perpetual pursuit of perfection is the ABSOLUTE enemy of achievement.

We believe you ought to believe in something BIG to succeed.

We believe that embracing ADVENTURE and UNCERTAINTY is the best part of enjoying the ride.

We believe that everyone should get comfortable naked.

And embrace your eccentricities.

We believe in making MISTAKES.

And that getting your face MUDDY and MESSY is part of the fun.

We believe in asking EMPOWERING questions.

We believe you should SHARE your Flare.

We believe that making people BETTER is the GREATEST Good You Can Do. (& the most ethical way to parlay your PASSION into PROFIT, too)

We believe that you should try to HUG a STRANGER everyday…….even if they’re a WORLD away.

We believe in cultivating CONFIDENCE through CREATIVITY.

And compassion.

We believe that KINDNESS is CONTAGIOUS.

We believe in INSPIRATION over DESPERATION.

CONTRIBUTION over cash .

AND PASSION, and progress over pure PROFIT.

We believe that it’s NEVER too late to do the work that you were BORN to do.

Even if it feels too LATE too start again.

We believe in ELIMINATING excuses.

And that you’re ready right now.

And that the BEST is yet to come.

We believe in making NEW RULES.

And giving UP on gimmicks, gadgets and gurus.

We believe in FREEDOM, Focus, Fulfillment and FUN.

We believe in making GRATITUDE your GURU.

We believe in continuous CURIOSITY.

In IMAGINATION, inspiration & INNOVATION.

We believe in NOT knowing it ALL.

And that there is MAGIC in mystery.

We believe that sometimes you need to stop SEEKING.

And sit still.

And let the WISDOM come from WITHIN.

We believe that you need a good STRATEGY to succeed.

But a better STORY that inspires you to START

We believe in CONTENT.

And cultivating a community of CLIENTS who believe what we do.

We believe that EVERY blog, every BRAND, and every BUSINESS needs a MANIFESTO……

And if you’re STILL reading this far….

We BELIEVE in YOU 🙂

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More Tumblr = More Fun

A great little primer on why using Tumblr for brand, blog and business building works so wonderfully well.

The very first Tumblr theme I purchased way back when was from these guys at BusinessBullpen….and it’s great to see how they have grown into one of elite web development/design agencies over the last few years by practicing what they preach.

So why is Tumblr so ideally suited for coaches, consultants, teachers, trainers, marketers, mentors, online enterpreneurs and PASSION professionals?

For one, because it’s FUN. 

And if you’re having fun while buidling your blog….you are far more likely to be consistent (and persistent) when the idea (and enthusiasm) bank runs dry.

(both of which eventually will….even if you drink far too much coffee like me)


What If?

“If you’re life were a book, and you were the author…..how would you want your story to go?”

What would you write?

Where would you go?

How would you grow?

Who would you meet?

What challenges would would you overcome in the direction of your dreams?

Would you make it one smooth move…up, up and away?

Or would it be full of twists, turns and surprises that made for a more rewarding ride?

What would the last page say?

And if we read your book…..what lesson would we learn about writing our own.

I’m addicted to TED talks.

I’m not going to lie.

But this may be my favorite one ever.

Because in the short space of 9 minutes….it tells a story that each of us intimately understands.

Life is full of opportunities.

And maybe….somewhere in a space that seems far fetched to comprehend – each of us, in the truest sense, really are author of our own obstacles.

And that PASSION is powerful.

And poetic.

And that pain and progress are often perfect partners in a story so many of us will never understand.

So if your life were a book –

And you ARE the author…..

What would you write?


Content Marketing Mistakes That Will KILL Your Conversions

Here is a short article I wrote this morning outlining some of the things NOT to do if you want to convert your readers into subscribers…and ultimately, your content into a community of fans, friends, followers and clients. 

Why do I keep harping on the same underlying ideas you ask?

A few reasons.  One, I’m running out of things to say, and believe me, if you think YOU’RE getting bored with this blog, come and stare and my screen for a day or two.  Trust me, it’s torture.  Especially when I know there are new episodes of Celebrity Ghost Stories playing in the background, and getting more afterlife evidence from Chaka Khan and the guy who played Gus – The Chicken Man in “Breaking Bad” is something I’d much rather be doing than this.

And second, there is so much BAD information out there when it comes to creating content that converts…and while I really only use these articles to list build to generate my own coaching clients (and for the Content Marketing Makeover service we’re offering to coaches and consultants) it amazes me much antiquated information is out there being offered as FACT…when in fact, it’s more akin to fiction, fantasy and financial foolhardiness if the point of your content is ultimately to generate clients and cash.

For example? 

The ONLY thing that should matter in your resource box is the number of visitors you get…and the amount of traffic that results from the “keywords” you use to compel the click.  Quite often, tried and true phrases like “click HERE” or “free gift” or simply using a memorable URL if you have one is a FAR superior than using keywords because some tool (either human or a piece of software..:-) tells you that it’s going to result in a better CTR.

The beauty of course, if you can test all of that for yourself quite easily, without needing a PhD in internet marketing “testing” terminology…..simply by changing or alternating the words or phrases you use in your resource box with each submission. 

The other thing that drives me nuts are the folks who tell you that listing your resume, or your pedigree, or the reason “why” you are an expert and should be considered an authority is an important part of the content marketing conversion puzzle. 

It’s not.  Really.

People don’t care, I promise.

Believe me, if I thought that personal accomplishments and humanitarian awards were important to getting more people to click on my links, I’d probably go out and try to be a better person and do more good things for the planet and donate the spicy tuna roll I’m sitting here eating for lunch to someone who needs it more than I do, which to be honest with you, looks to be the guy staring at me from the bench on the boardwalk 4 feet away to my right.

The truth is, I don’t, and won’t  – mostly because I’m hungry, spicy tuna rolls are expensive and quite honestly – NOT something that you really should accept from a stranger anyway, as the spicy sauce stuff has way too much potential to be tampered with.  

And raw tuna and trust, it should go without saying…… are bedfellows that in my book,  you don’t give away OR accept until you know someone better.  3rd date, minimum.

And most importantly for the benefit of this article, doing good things for the world and then telling people about them has very little affect on your click through rate, especially if you post a picture of yourself in sunglasses and a fire red Camaro along with it.

Anyway – I totally forget what we were talking about, but article below will do a better job of explaining all of this than I just did.   Enjoy, and as always, thanks for stopping by.

For example – DON’T use anchor text links in your resource box that conform to keywords you are targeting, UNLESS those keywords have proven to have a better click through rate than more generic call to action types of text do.And – don’t “link” to internal pages on your blog from your articles… simply because you think that those pages or categories your blog are going to rank better as a result. They don’t. And won’t. And you’ll be wasting your time to boot.2 – STOP believing the “hype” about selling yourself, or your expertise in the resource box.The truth is, whenever I read this advice from an article marketing expert, or content marketing guru… or another author him or herself, I feel like punching my screen..:-) The ONLY thing that matters in your resource box is how you REWARD your reader for taking action you want them to take next. No one cares about your pedigree. Or your awards. Or, even your good looks if you are unusually handsome and a great dresser like me.

WARNING! 2 Article Marketing Mistakes That Will KILL Your Business in 2013


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