Talk Orthogonal to Me

I’m a real person too.  And I can speak 3 languages, just like you.

Who wants to go first?

Hello?

What are you wearing?

Are you still there?

I think your internet connection went down.

Don’t worry.

I’ll wait.

 


How to Stop Spinning Your Wheels: (And The Magic of Momentum)

So many of us spend so much of our time spinning our wheels, planning, aiming, re-planning, re-perfecting, re-aiming and ultimately…..never launching anything great

I can’t tell you how many people i’ve spoken with over the years, some who I’ve connected with for 5, 7 or even 10 years, who are STILL planning their first product, or launching their first idea, or still putting the final touches on X, or Y or Z.

If that’s you, and history is our guide, the odds aren’t in your favor.

The good news? The rest of your life starts now. In this moment. It is moment 1, or day 1, as you read these words.

I struggle with the same thing. Everyone does. But the pursuit of perfection, is the enemy of achievement. So start getting your face, muddy, make some mistakes, have some fun, and just BUILD something. Start something. Launch something. DO something fun, and fearless and great.

Fierce focus and tiny wins. The rest will take care of itself.


Another Day, Another FB Frenemy

This is exhibit A on why it’s never a good idea to connect with your fellow online entrepreneurs after a bottle of wine. I’m glad there are a functionally infinite amount of FB groups to belong to. Because at this rate, when one door closes, it’s nice to know there is another one out there ready to open.


Short Moments, Many Times. The Magic of Metta & the Sound of Too Little Sleep

I need more sleep, stronger coffee and better taste in background music. (initially, I was going to use “Blow up the Outside World” by Soundgarden, but it felt like a bad match for this chapter. 🙂

I’m hoping to record some audio books of various things i’ve written on mindfulness meditation in the next 30 days. Using the anchorapp is awesome, fun and maybe not the best way to actually publish the eventual audiobook – highly recommended for those of you looking to do interviews for your business, or publish mini morsels of multi-media content, in a cool, creative and colorful way.


Step by Step: Building a Local Business Directory (Episode 1)

NOTE:  I’m pasting this in from my workflowy outline – please excuse the typo’s!  (they weren’t meant for public viewing 🙂

WIN: (REVERSE ENGINEER THIS FROM THE END)
–> WIN: You have a directory, a monetization model and a strategy to scale
CORE CONCEPT: Authority Site = Agency Opportunity
Step 1: Register new domain + Build hyper local directory (discover….com)
Step 2: Target one specific niche/market or audience to start (listings or offers)
Step 3: Populate (manually) 20 listings from that niche/market or audience (important note: include the best looking examples of this population on the site – responsive websites, good aesthetics, brand recognition in local market, etc)
Step 3a: Seed those listings with social media embeds (twitter/facebook/insta/etc – customfb is good)
Step 3b: Make some of these listings “premium” or featured (this creates the appearance of existng clients – no one is going to complain if they are “featred” or your choice – or top choice – for free)
Step 4: Create featured listings packages and publish on front facing public site
start reaching out to your ideal audience in the context that is most comfortable for you (invites, interview invites,beta invites, fb ads, twitter mentions, fb mentions, (existing listings who are “best of” etc)
BUILDING THIS BIZ AS AN AGENCY OWNER – FLIPPING/ASSETS/ETC.
Step 5: Register new domain name with hyperlocal + niche/market/industry
Step 6: Install premium template that matches that specific marketplace (browse Themeforest for laywer/contractor/plumbing/medical/restaurant/cafe/etc)
Step 7: Create some content for site that has a hyper local feel (use geography/local terminology/maps etc – just enough so that it feels local to the folks who will see it in step 8)
Step 8: Email 20 BAD examples of niche/market or vertical – bad/no website, old design, poor execution, etc
Step 9: Pitch them the site you created in Steps 5-7 – tell them you are FROM the directory identified in steps 1-2 and offer them featured listing + rent/buy website.
Step 10. Rinse, repeat, scale.


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