(photo credit http://www.flickr.com/photos/desiitaly/2201907500/)
Here is a really good example, of a REALLY bad resource box. What makes this particularly scary, is – well, this guy is giving advice to how small entrepreneurs can stop thinking SMALL business’s and start playing with the big boys. Now – I’m not sure about you, but the VERY first lesson they teach you in the hard knocks world of direct response copywriting is….."what’s in it for me". Or – said differently, features tell, benefits sell. This particular wayward soul took about 620 pixels and 36 seconds out of my precious day to give me his life story.