Here is a really cool, collaborative and creative community of websites….and content marketing examples for small business done really, really well. (and that really sort of sucks you into the experience of not only wanting to sample their food, but to sort of get involved with their community as well)
Honestly – I have never heard of Zingerman’s before today – but someone pointed me in their direction to check out their content and catalog marketing – and I spent an hour or so checking out their wide web of sites and services – and culinary community for “foodies” – both local to where they are (Michigan) and around the web (and world) as well..:-)
If you are looking for some great examples of how to build a little buzz for a brand in a fun, light, engaging and entertaining way….check out some of their various content marketing and community examples – all have a sort of cartoonish – comedic and FOOD based focus – and all sort of make you a bit hungry for more. (no pun intended..:-)
About UsThe Zingerman’s Community of Businesses (ZCoB) is a family of small food-related companies and entrepreneurial ventures.
Each is located in the Ann Arbor area. They are operated by one or more partners who share ownership and manage the business.» Mail Order» Delicatessen» Bakehouse» BAKE! With Zing» Roadhouse» Creamery» Catering» Coffee Company» ZingTrain» Candy Manufactory» Press» Food Tours» Dancing Sandwich EnterprisesZingerman’s Mail OrdertopThe online shop for Zingerman’s food, gifts and more. Zingerman’s Mail Order sends extraordinary, traditionally made foods anywhere in America. Featuring hearth baked breads, handmade cheeses, varietal coffee, estate bottled olive oils and customized professional presents. The proprietors are Mo Frechette, Toni Morell and Tom Root.