This is from a workshop for authors, teachers, trainers and people who want to create content that actually gets real results. I share some simple examples from my own life as well – and think, if you are creating content of any type, this process map is good to follow.

Core Concept
1 Exercise or Technique
Challenges/Q and A
Small Ask/Big Ask

The key piece of this for me, as always is this instruction. (to you – and to myself as well 🙂

Teach, don’t write.
Make people better.
Start small. (think series or scale)
Avoid theoretical – and deliver what you promise.



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I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.