Here is a super easy way to “hack” your way to appear more authoritative or expert, on a new authority site, content marketing campaign or community launch.
This is an example of the “What can you borrow to build? What can you leverage to launch?” ethos and approach for EXPEDITING the appearance of expertise, on a new-ish community, to overcome the challenge of people who may look at your project and say – “it’s not developed enough/popular enough/mature enough to be worth my time, attention and (most important!) investment”)
When you use this approach – you blast through that objection like a bomb cyclone of exploding snow – very similar to what I tried to walk through an hour ago, to get a cup of coffee when the front desk of my hotel said -“be back in 30 minutes”. Who has 30 minutes when you need to wake up? If I had 30 minutes, I’d have done some Wim Hoff breathing exercises and stayed in my room.
This DOES really work though – and you can see our live example – and how we’re using it on our own community, above. (our process map is – we’re inviting “inspirational authors” in the mindfulness, helping/healing spaces to be interviewed by one of my partners, we’re sending them to this FB above (rather than a relatively sparsely populated directory) and using the hundreds of likes, per post – as a way of inspiring or incentivizing them to say – shit – this is a hell of a lot more exposure than anyone else is offering – or i’m getting on my own – who ARE these people, why did they contact ME, and is this my lucky day?”
Or at least that’s what i’m hoping they’re saying.
More to come.