“You can have a job, a career or a calling. You don’t choose your passions, your passions choose you. All of us are gifted with certain passions, and the people who are lucky are the ones who get to follow those things.” – Jeff Bezos

It’s easy to throw around words like passion, purpose, mission and calling.

It’s much harder to actually do the heavy lifting to follow them.

I watched something a few months ago that stuck with me. An interview with a front line warrior in the civil rights struggle just a few short decades ago. He was describing the difference between a moment, and a movement.

Moments are frozen snapshots in time, crystalized when people like us rise up to fight for things we believe in. They are often well intentioned, fueled by the right instincts and intuitions and even the appropriate outrage. They plant a proverbial flag in the sand that says – NO more.

Moments matter. They are important. But they are fleeting.

Movements, on the other hand, endure. They aren’t defined by a single bumper sticker. Or a heroic hashtag. Instead, they are built and burnished by sacrifice, sweat, hard work and sometimes, loss.

They are defined by seeing some thing bigger, brighter and bolder – a vision of a different, and better, future.

And a willingness to believe in that bigness, and to see something worth sacrificing for in it’s service.

Of course, some movements are much more important than others.

And some callings, maybe less so as well.

But they all matter. And I do believe that finding that thing – and planting a flag – even if it runs counter to every other practical (or entrepreneurial) intuition you have, is the first step to true success.

What calls you?

What do you love?

Who does it serve?

How will your words (and work) change the world?

We would love to hear what makes you come alive.

Because THAT is what will matter most.

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I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.