Q: What is the easiest way to launch my first product? What are the most important elements I should plan first? How important is my logo……website design, or color combination?
Do I need affiliates? If so…..how do I get them? Should I buy traffic? And if so…..from whom, and for how much? And what if I don’t know every single detail about my product….or my plan? Should I wait until I get every last detail nailed down, or should I just close my eyes, get excited, take a big deep breathe and put myself out into the world?
I really believe that the biggest enemy of achieving anything signficant in life is the perpetual pursuit of perfection – the idea that it’s never going to be ready until it’s 100% air tight and guaranteed to be great…..and unfortunately, as we all know about the best laid plans, that’s very rarely the case with any goal worth getting.
Nowhere is this more evident, or obvious, than in the “launch” phase of any inspired entrepreneurial idea – and more people paralyze themselves by over analyzing their options and opportunities….rather than just dive in, get their faces muddy with mistakes…but making progress nonetheless.
I remember hearing someone say once, at one of these cheesy marketing conferences of yesteryear – and I paraphrase, but it was something like:
“a C grade marketing campaign actually implemented is infinitely better than an A + plus idea that never leaves the brain space of the entrepreneur who dreampt it up”
It really is very true.
Or – as Goethe said far with far greater grace and style:
“Whatever you can do or dream you can, begin it. Boldness has genius, power and magic in it.” .
Early next week I’ll be officially offering a brand new viral LAUNCH platform for bloggers, brand builders, authors, artists, coaches, consultants, teachers, trainers, marketers, mentors and enlightentened entrepreneurs who have procrastinated for one day too long.
It’s called LAUNCHiT – because most of the other good names were taken, and I was in a rush to call it something.
But if you have inspired ideas but haven’t been able to get them out into the world just yet………..LAUNCHiT captures the exact spirit of what we want to help YOU do…:-)
It will allow just about everyone we work with to quickly and easily create the STRATEGY, STRUCTURE, SEQUENCE AND STORY that is essential to creating buzz for your blog, brand and business….and will be a great and affordable solution for getting your big ideas out into the world in rapid fire turn around time, using a true “viral” marketing method that is super easy to apply.
We’ll have all kinds of unique, affordable and services as well – from email marketing to content creation and curation campaigns, to product creation, to helping you test and track the very BEST offers to incentivize your ideal audience to get them instantly engaged with your content…your community, and your launch campaign, and of course… a lot more.
The objective is actually quite simple –
Affordable product launches for the people 🙂
- Maximum momentum.
- Minimum time.
I’ll also be sharing a whole bunch of launch strategies – ideas that I’ll be using for both my own stuff (books, blogs and more) as well as publishing a new book on Amazon, too.
And some ideas for how you can use these very same approaches in your own local community to become a lead generation or viral launch strategiest yourself as well. (it really only takes mastering a few very simple concepts to do some pretty impressive things for your clients, and it’s a very lucrative industry as well)
So stay tuned for that.
Or drop an email to LAUNCHIT@karma2.mystagingwebsite.com for details beforehand.
Or, if you want to read some of the sorts of things we WON’T be recommending…….check out some more random thoughts on launching your first (or next) product from around the web….at the link following the excerpt below.
(NOTE: Most of these tips are a bit self evidently silly if you are a new business on a budget , but they ARE the “mainstream” types of things that many people I see THINK they’ve got to do to be successful, and in most cases, unfortunately just leads to more procrastination, rather than progress, and the sorts of things we’re going to be leapfrogging completely with the LAUNCHiT process, too)
Enjoy…and if you’re interested in learning more – don’t forget to drop me an email for beta details before we make the service available to all.
# * .#3Implement a unique slogan. * Prepare for your product launch by creating a catchy and unique slogan that will be used to identify it. The slogan should consist of simple language and could rhyme or contain words beginning with the same letter to make it more memorable.#4Know your competition. * Research products similar to the one you’re planning to launch that are already well-known by consumers. Use this information to direct the attention of your launch at ways that your product is different and better than the competition.#5Consult a public relations firm. * Work with a public relations agent with experience in your industry or in marketing new products. An expert can help you solidify your target audience, determine the best forms of media advertising and plan promotions.#6Write a product sheet. * Create a list of product features and details. This should explain the product to consumers while still making it attractive. Include general usage, product components or ingredients and any relevant safety warnings or liability information.