Is article marketing still effective, or is it effectively dead? Can you still use articles for SEO, or for building backlinks to your site, service, blog, brand or business? And if not….what is the BEST way to create content that does convert into customers, clients and cash?
I can honestly say that I’ve gotten more comments, emails and questions about article marketing over the last few months than at ANY time over the 3 or 4 years I’ve been writing about it here….and in other spots around the web.
Of course I can only speak about my own experience, but having well over 5000 of my own articles out there, as well as managing a business with thousands and thousands more written by others, I can honestly tell you that if you’re writing articles for “SEO” or for incoming links, or for anchor text benefits, you’d be better off turning off your computer and watching Season 1 and 2 of Dexter instead. (Season 3 is really not great, I’m not a big fan of Jimmy Smits either, but I’m hoping it gets better towards the end)
That said, I still create tons and tons of content on a regular basis, and for the purpose of BUILDING A LIST, I still prefer the subscribers I get from articles over every other method I’ve tried……PERIOD. (and I’m pretty sure you will too)
Remember, if 100 people land on your blog or website from the search engines, and you have an opt in percentage of 5 or 7 or even 10 percent……which is average, or even above average for a typical blog with a sidebar opt in for, you’ll end up with 5 or 7 or 10 new subscribers. (and 10% ain’t common – unless you’ve got something super duper exciting to offer and a very targeted traffic, 5-7% is much more likely)
However, if those same 100 people end up on a “skinny” landing page with a big FAT opt in form in the middle, you should end up with 25-30 subsribers, and you can CONTROL where your readers “land” when creating offsite content, via where you point your resource box links, right?
For that reason, when it comes to building a community of fans, friends and followers, I still think article marketing rocks. (or I’d invest that time in more TV time myself, which along with exploring my past lives, is one of my 2012 New Year’s resolutions)
Check out the short article I submitted earlier today on some common article marketing questions that have popped up on here and elsewhere over the last week or so – you can read the whole thing at the link, immediatley following the short excerpt below. 🙂
How about article marketing for SEO? Is it still effective?
No. And no. While it may be effective for the directory itself, you should never write articles for anchor text benefits, or the “bump” you believe your site is going to inherit by having directories “pointing” to it. The ONLY reason to use article marketing in my view, is for turning your CONTENT into a community.
And there is no better way for building your community, via your list, than by driving traffic DIRECTLY from your offsite content to a simple opt in page, where you can move your readers to subscribers in one simple step.
The BEST way to construct an article marketing campaign?I call it the “strategy of straight lines” and it’s very simple. You create content, as above that is designed to build your community. You create a conversation with your community that is designed to create customers and clients.