- Step 1. Create a lead magnet for your clients by recycling their existing content.
- Step 2. Set up an email capture page (on their site) that helps them build their list and exchanges the content you just created – for an email address
- Step 3. Incorporate more sophisticated strategies (content upgrades, viral contests, multiple giveaways for more shares, etc – and empower, excite and motivate your new clients to become big fans of YOUR brand.
Note this works wonderfully well for launching a digital media brand or online agency for obvious reasons – and I recorded this for folks building directories, authority sites, web portals, communities, and more – as it’s an ideal incentive for the fully managed listing model.