It seems by the emails I’ve gotten since writing this blog, and most specifically since starting the “Crash Cash Creation Q and A” and coaching, that the biggest problem MOST people have is simply getting started.

Moving away from learning mode….and diving into doing it instead.

In my view, probably the biggest enemy of achievement of success online ( and in many areas of life – but MOST specifically in fields where is thick veil of mystery, intrigue and folks who have “cracked the code” offering their insights for a fee) is the notion that you’ve got to learn it all before you begin.

The aim, aim, aim, aim, ready, ready, ready.……..approach to success. That NOT having that little piece of information, or that elusive ingredient to success, is the thing that’s holding you back from getting where you want to be, and what’s propelled that guy whose e -books you’ve been buying to where he is.

Want to know the truth?

The biggest key to succeeding with online marketing is simply being brave enough to get down on the ground and get your face muddy enough times that you’ll eventually stumble into success.

I’ve been working in direct response marketing and consulting, in one form or another, for 15 years, I’ve owned a successful telemarketing company at 22, done tons of direct mail and was playing around with Internet marketing when Al Gore was first dreaming it up.

And guess what?

My first articles were terrible. My blogs looked like shit. My pay per click ads all lost money. ( most of them still do..:-)

My resource boxes got no clicks. My articles were like 2000 words long and took me a week and a half to write, and were truly embarrassingly bad, especially considering one of the very few skills I have in this world is I’m a pretty good communicator by nature.

(I’m also an excellent tennis player, and once drank a bottle of mad dog out of a beer funnel in college, which unfortunately, is the most enduring intellectual legacy my college years left behind)

The key is, and I’m going to sound trite and cliché, but it’s true…..take baby steps.

The magic is in the momentum.

Conceptualize, strategize and plan out where you want to go, and then apply simple systems that will take you there as elegantly, and expeditiously as you can.

Don’t be afraid when it doesn’t work out exactly as you planned it, but be brave enough to trust in your vision to ultimately see it through.

( before you start a whole new path, chart a whole new course, and buy a whole new round of BS from some other “guru” offering to show you the light on the other side of the mountain)

I want to share with you an insight into my own experience that is sort of a metaphor for the above, and has been incredibly profound in my own life ( and work).

I’ve been really interested in meditation for the last 5 years or so. I’ve read books on the benefits of mediation, the life changing, tranformative effects mediation has on your health, on your wealth, on your joy, happiness and daily outlook.

I’ve studied Vipassana meditation, Kaballistic meditation, Big Mind, Christ Consciousness, Zen, and just about every odd and esoteric variation of this ancient art ( and science) that I could get my hands on.

It excited me…and filled me with a constant and never ending sense of hope and happiness about what my world would look like once I became a master.

But guess what…………..

I never actually meditated.

I just kept reading, and learning, and reading and learning until I usually forgot completely what I had read the month before, and was never any closer to becoming happier, or more grounded, or more joyful……simply because the books couldn’t give me that.

Maybe they could point the way, or shine a bright light on the proper path to get there, but the MAP and the territory are rarely the same thing.

Want to know what is?

Sitting my ass down, and meditating clumsily for the very first time, without a book in my hand, or a “guru” in my ear trying to lay down the framework for what I needed to succeed.

In truth, the spiritual guru is not much different the marketing one.

They only endeavor to point out something that you probably already know – and that’s something you need to dig out of yourself, not from them.

In the end? I now meditate everyday, and while I’m still grumpy, impatient and occasionally temperamental, I finally understand what the fuss was all about, and am much closer to the “light” than 5 years worth of reading could ever offer.

I’m making progress with my practice, and rather than trying to piggyback off the passion of other people, I finally have my own (occasional) amazing insights of TRUE authenticity, that doesn’t need to be borrowed from a book, or grifted off of a guru to believe they are possible for MY life too.

You can use other people for inspiration, but ultimately, true progress ( or profit) only comes from personal experience, and being willing to throw it all up against the wall, and catch what sticks long enough to grab.

With that said, if you’ve been afraid of creating your first list – simply stop being a sissy and do it. If you’re planning on buying that next home study course to make your first million – forget, it’s not going to happen.

If you haven’t written your first headline, crafted your first piece of copy, left your first blog comment or just about any other “haven’t” on the Internet marketing totem pole of things you PLAN on doing, but just haven’t learned enough to do well just yet, it’s time to pull up your pants and get off of the pot.

The simple truth is every little action you take creates a sense of passion, and purpose, and BRAVERY, and ultimately the belief that you are entitled to succeed, and that’s 9 10ths of the battle.

(or maybe 6 9ths or 4 6ths – but it’s pretty damn close for sure 🙂



View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.