Outline of process: NOTE: This works for content marketers, authors, course creators as well as Authority Site Marketers _+ Dirctory builders) For example – when sending out your “seed” invite, use the “WIN” as the reason why they ought to respond to you. (articulate exactly what they’ll get from saying “yes” to the offer” This is your win – and this is THEIR motivating reason to respond.

Begin with the win: write it out and start backward (YOU KNOW HOW TO MAKE A KILLER CAKE AND YOU HAVE ALL THE EXACT INGREDIENTS TO DO IT)
challenge: write out one win.
why: you’ll never forget why people are reading your book, what you are giving them, how you help them succeed and why they ought to buy your next one
tip: get super specific
warning: don’t write lots of win – avoid the urge to overwhelm
cant’ find a win? Don’t write the book! (or build the community) Go back to your master outline (content cornerstone and uncover the win)
you know how to bake a delicious ciniman cake and have the exact ingredients

Need Help with your directory, authority site or brand building campaign? Email us (hi@mindfulmarketplace.com) and put “Authority” in the subject line)



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I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.