A mini manifesto on turning ordinary mundane moments into extraordinary opportunities to connect with your community. Here is an excerpt from an upcoming course we are teaching on our course community on the art (and science) of telling amazing, inspiring stories that are designed to help, heal and offer hope and transformation to those who need your work….and your words, the most.
Sharon Livingston (one of my partners on the mindful marketplace project) is a masterful storyteller who has helped some of the biggest brands in the world craft some of the most engaging stories that have defined their marketing – and their messaging – over the last 20 plus years.
(she has also written a best selling, eccentric and offbeat book on the foibles of friendship – has given one of the most watched TEDx talks of the last few years – and owns a super successful life coaching institute that trains and certifies life coaches in the helping healing spaces as well)
Here is a link to our interview – as always – Sharon and I bounce all over the place in this conversation – (and it starts a little slowly if you aren’t familiar with her work) but stick with it – she offers some amazingly easy techniques that can transform your content marketing campaigns with emotional cues – i actually took notes on this one – and think so too will you.
Sharon is truly a creative genius – and you have to pay attention a bit – but you’ll walk away from this with some content marketing techniques you can use to sell more – to connect more – to share more – and to have more fun in the process.