Here is a great little bit of insight from the folks running President Obama’s social media campaign, and how they managed to leverage the incredible power and viral potential of Tumblr to get their “marketing” message out to the masses, in some fun, creative and inspiring ways.
2 quick thoughts that jumped out at me when I first read this:
- I love the idea that the most powerful man on the face of the earth relied at least a little bit on the animated gif to get re-elected 🙂 (after all, who doesn’t love pictures of polar bears doing backflips?)
- And that the pic of the President and First Lady sharing a very human (and humble) moment……makes me want to get involved in some sort of group hug just because it looks like it feels good.
If you are a Tumblr and blog loving geek like me, check out full article following the short excerpt below 🙂
It was nice to see you guys embrace the GIF on Tumblr. Was that a conscious decision?We recognized early on that when we put up a GIF or reblogged a GIF it would have a better reach than just a static image. It’s just another way to speak in the terms of the community — and make things more fun. This isn’t rocket science at all, but I think something that we discovered — or tried to implement — was that if you put things in terms that people actually want to share, they will share them. Political campaigns historically haven’t totally gotten it.Tell me what election night was like for your team.The digital campaign was divided into people who were responsible for putting out planned content — so, like, find your polling place — and a rapid-response team. We also did targeted posts and tweets encouraging people to stay in line, getting out information where their new polling place was, stuff like that. We actually went through a few dry runs in the weeks before election day to make sure that we had that entire process down.And how’d the Four More Years photo come about?We’d all been there since 4am or 6am, we’re exhausted, I refused to believe that we were actually winning, but we started thinking, around 8:30 or 9:00, “What do we do next?” One of my team members remembered an amazing photo of the president and first lady hugging at the president’s last campaign rally in Des Moines.