In this short PDF we look at the 3 buckets of affiliate offers (and opportunities) that are ideal for authority sites – most notably, a business directory. The 3 buckets are:
- Enterprise offers (big brands that have name recognition in the niche. These are ideal for seeding a site (or the store) with new listings that can earn you income, on both curiosity clicks, real reviews AND, most notably for a directory, give your early audience an opportunity to see you’re already partnering with well known names. (Godaddy for domain names, Mailchimp for newsletters, WPengine for hosting, Podia for content and course delivery, etc – all of these style offers are generally EASY (and free) to add – have robust (and profitable) affiliate programs – and can make the first 50 listings on your site be a breeze to add in a matter of hours or days, not weeks.
- Your member offers. People are generally ho hum about yet another directory (especially when they’ve been excited and let down in the past) but when you incorporate their OFFERS, products, programs, content, courses, BOOKS (books are the absolute BEST things to promote on a member directory – no matter how big the name, everyone wants to sell more books – and everyone understands more exposure is always better than less) – BUT, most folks don’t have an affiliate program – so when you ask them “hey…..we’d love to promote that new product on your website to our 25K + FB fans – do you have an affiliate program we can join?” – they’ll sheepishly say – “uh……wut??” This allows you to OFFER this as an online agency style service (affiliate marketing set up) and is truly an incredible value add that will allow you to get PAID to promote your members products on your site – and will also allow your members to take their own business to the next level everywhere else they show up in the world – as their existing fans/family/friends/clients/readers/etc – can now promote their stuff as an affiliate as well. (there is no better viral marketing strategy than an affiliate program – just ask Jeff Bezos)
- Your own IN-HOUSE products/programs/content/courses/services/etc. Turn your members into affiliates for YOU – and other members into affiliates for THEM – and you can convert your community into an immersive, enthusiastic, e-commerce ecosystem or exchange, where everyone has some sort of “skin in the win.” (I saw that on a T-shirt once, and promised myself i’d include that in a blog post one day. That day is today) There is a lot more to this than can be captured in a short article – but this is the exact same strategy i’m using right now to offer OUR web development, and author marketing/self publishing suite of services to far more people than I could reach on our own – by leveraging affiliates – turning our members into incentivized evangelists – and paying large commissions to those who will take our offers into the world and enthusiastically promote them.
- Download the PDF: