In this particular case, we’re looking at building a directory or authority site style business with the lean launch model – BUT, you can apply this approach to anything – by simply asking – “what is the minimum value proposition I need to go live? When is good enough – really, good enough?” I struggle with this idea as much as the next person, as we’ll all hostage, to one degree or another, to the old cliche of – you never get a second chance to make a first impression – and this ethos, unfortunately – keeps many people perpetually planning and optimizing something that could have been live and thriving…..long ago.

You can download the worksheet for this video, here.



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I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.