10 Steps To Building Your Business with the Lean Launch Marketing Model


In this particular case, we’re looking at building a directory or authority site style business with the lean launch model – BUT, you can apply this approach to anything – by simply asking – “what is the minimum value proposition I need to go live? When is good enough – really, good enough?” I struggle with this idea as much as the next person, as we’ll all hostage, to one degree or another, to the old cliche of – you never get a second chance to make a first impression – and this ethos, unfortunately – keeps many people perpetually planning and optimizing something that could have been live and thriving…..long ago.

You can download the worksheet for this video, here.



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