Write Better

To be honest with you, I’m not even sure that title is grammatically correct.

And if I had used the Hemingway writing app to create it…….I wouldn’t be so insecure about the power of my prose.

I’ve been checking out a whole slew of productivity tools over the last few weeks for a product creation challenge for authors, artists, content marketers and other creatives, and a few really stand out as both useful…and fun to use.

The Hemingway App (free to use it online – 6 bucks and change to download the desktop version) is really super simple, and uber cool.

Check it out here…..or read a little extra blurb about it below.

Some other really cool tools that you need to know about if you are creating content on a daily basis? is awesome and totally free.

And Ulysses (the writing app, not the Greek mythology version of myself after one shot of tequila too many) is aesthetically awesome and addictive to use to boot.  (a bit of a different animal, and only for Mac afficionados,  but well worth checking out if you write often like many of us do)

You can read some more of what Hemingway does below, or check it out here.


What’s the Hemingway Editor All About?

Hemingway makes your writing bold and clear. It’s like a spellchecker, but for style. It makes sure that your reader will focus
on your message, not your prose.

Too often, our words are like our thoughts — innumerable and
disorganized. Almost any bit of writing could use some cutting. Less is
more, etc.

So, the Hemingway Editor will highlight (in yellow and red) where
your writing is too dense. Try removing needless words or splitting the
sentence into two. Your readers will thank you.

Readability Grade Levels

Hemingway builds on the innovations of researchers of a field
called “Readability.” These researchers study how understandable a piece
of writing is. Part of that work involves trying to decide which U.S.
grade level is required to understand your text.

12 Types of Content You Can INSTANTLY Use to Infuse Luscious LIFE Into Tired Topics

This list started at 9 in 2010 when when I first posted this on my blog……and I added 2 content types for the 10 Day Content Community Challenge back in September, and as I add these to the new Facebook page today in March of 2012, we’re going to retire them at 12…:-)

The good news?

You can literally take ANY topic, any niche, any market and any industry and apply interesting angles that WILL make your content unique, your community notice and more importantly……your extended niche notice as well.  Some of these are very effective for obvious reasons at attracting BIG names to pay attention to what you are saying…..and it could be complimentary OR confrontational, contrarian……or charitable, and still pack a powerful punch.

The secret?  Pick a few of these ideas and apply them to YOUR area of expertise, or a product you have PASSION for, and see what sort of ideas come up.  Some of my best and most imaginative content creation ideas come purely out of playing with some of these angles and approaches in my head for a few days, or even a few weeks on end….and eventually coming up with a new spin on an old idea, and saying something in a new way that I hadn’t thought of before.  So explore and experiment and do what’s most comfortable for you.  If controversial or confrontational content isn’t comfortable for you – go with complimentary or charitable instead…:-)

1. Confrontation
2. Compilation
3. Complimentary
4. Collaboration
5. Comedy
6. Contrarian
7. Charity
8. Controversial
9. Creative
10. Confession
11. Current Event

CONFRONTATION –  3 Online “Gurus’ Who Are ROBBING You Blind (And laughing all the way to the bank to boot!)

COMPILATION – 17 Health Blogs That You MUST Be Reading if Your Kids Have Food Allergies

(*you’d just make a list here and share with your readers…..this is very easy and often a GREAT viral content strategy as well*)

CONTRARIAN – Think Your Home Values Have Hit Rock Bottom?  4 Reasons Why I Believe The Market is Going to TANK in 2013

CONFESSION – “I was once broke, homeless and didn’t change my socks for a year.  And those were the good years.  Here is What I did To get it all back”

Complimentary – “The life coach who saved my life in 2009.  (and she has no idea who I am……until TODAY)

All of this make sense?

You can really experiment with EACH of the above 12 content types with every keyword group, niche or topic, and have a never ending stream of evergreen content to create until your brain literally insists on a Caribbean vacation.

Remember…..if you are bold and audacious and are willing to step up and out of the shallow sea of sameness where most of us swim and SPEAK OUT about what MOVES you, motivates you and makes you feel alive…….. you can literally use social media to get explosive attention using these content types, especially when using confrontation, complimentary content and controversy.
After all – we’re all human.  And if it works for TMZ, it will work for credit, cooking and kung fu, too..:-)

An interesting end note:  My recent post “Believe in Something BIG”  was a quasi confessional style post that I really thought would resonate with my community.

For whatever reason……(maybe a few extra curse words) I had MORE unsubscribes on this post than I had on the prior 5 emails I sent combined.

I even had some long time readers unsubscribe, which sort of surprised me, too.

BUT, it’s important to keep in mind that sometimes you can alienate your audience when you take a big chance with content they aren’t open to absorbing.

(and I guess that’s all part of the fun of learning on the job..:-)

IF you need some good example ideas for your niche,  I’m happy to help.  (stop by our new FACEBOOK PAGE and say hi..:-)

Is Content Really King? (And the surprising SOURCE of the saying as well)

Is content really king?

And who really said that first, anyway? 

With so many people parroting the publishers homage to creating killer content…..and in light of all of the major search engines changes over the past few weeks related to QUALITY content, I was noodling around a bit this morning looking for some ideas for an article I was planning on writing……and came across the surprising essay below, by none other than Bill Gates, back in 1996……where he seemed to have published the very first “Content is King” essay online.  (It certainly has it’s roots in offline media…..but you won’t here it nearly as often OFFLINE, as we do online, especially for web publishers like you and I)

If you haven’t read Gate’s thoughts on content publishing, and how it would evolve and grow over time, it’s definitely an interesting read – partially for his amazing abilities of prophecy, and partially, because…..well, how DATED some of his “possibilies” seem today, in light of how much (and quickly) things have grown since this was published.

Still a good read – and offers an interesting perspective on what content is – can be – and how a creative person might extend that out a bit to publish and profit in an unconventional way.

Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting.The television revolution that began half a century ago spawned a number of industries, including the manufacturing of TV sets, but the long-term winners were those who used the medium to deliver information and entertainment.When it comes to an interactive network such as the Internet, the definition of “content” becomes very wide.

For example, computer software is a form of content-an extremely important one, and the one that for Microsoft will remain by far the most important.But the broad opportunities for most companies involve supplying information or entertainment. No company is too small to participate.One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In a sense, the Internet is the multimedia equivalent of the photocopier.

It allows material to be duplicated at low cost, no matter the size of the audience.The Internet also allows information to be distributed worldwide at basically zero marginal cost to the publisher. Opportunities are remarkable, and many companies are laying plans to create content for the Internet.

Content is King by Bill Gates

My Favorite Bum Marketer

tv.gifI love Jennifer Jolan’s articles.  I actually read like 142 of them over the last day and a half…and not only are they fun, instructive and completely full of shit, she’s very entertaining and a smart writer to boot. 

I’m actually not entirely SURE they are full of shit either, but coming from a HUGE Jewish family where everyone is a Doctor but me, I’m pretty sure that spinning in circles is NOT the proper andedote for FAST fat loss as appears to be the primary message behind her articles, and landing page.

Pay Per Click Marketing Mistakes: Their Signs Are Good and Their Beds are Soft……..

ppc3.pngBut their pay per click strategy sucks.

Now, first of all, lest anyone think I’m searching for "signs she’s good in bed" because I can’t figure it out myself….shame on you. 

I was brought up to believe a woman who cooks well, and cheers for the Phillies is just about all any man can hope for in this life, and any acrobatic skills she may ( or may not) have in other areas are irrelevant.  

Plus I’m a heavy drinker, so I can never really remember what happened anyway, so it’s sort of 6 in one hand, half a dozen in the other regardless.

How To Make More Money With Your Pay Per Click Ads (Without Your Wasting Time, Energy or Income)

isponage.pngI’m not a big PPC advertiser – ( I actually do very little anymore as I prefer FREE traffic whenever possible..:-) but have experimented over the years with a bunch of the keyword spying tools that are on the market, mostly without a ton of success.

I started using Spyfu WAY back before it became popular – and when it was in it’s beta, sort of underground phase I thought it would turn out to be a revolutionary tool for stealing PPC intelligence, and push button, elegant and effortless PPC optimization. ( along being a boon for organic competitive intelligence to boot)

I remember doing client work a year plus ago – where having this data was like being a kid in a candy store – you literally felt like having a push button, birds eye view of the competitive landscape was a little bit like playing god – as you could quickly, easily and effortlessly glean buckets of info about ANY of your clients comptitiors campaigns in an afternoon – and modify/optimize and philosophize that info into a real advantage.

My Favorite Weight Loss Ad Ever (or said differently – Why God Hates Internet Marketers)

This has to be the greatest weight loss ad ever – I would definetly sign up for the affiliate program as I’m sure it’s easy money – but I decided on the off chance there is a god, I would like to go to heaven if at all possible – and I’m pretty sure that everyone promoting this program is eventually going to a very warm place.  ( where getting a pitchfork in the ass is a much bigger worry than your weight)

But, this is still my favorite line of copy I’ve come across this decade.


Caution:  If you begin to experience weight loss in excess of one pound per 24 hours, please temporarily discontinue.

That’s sort of similar to a get rich from home ad saying:

Warning – if you start to make OVER 46,000 per day, please take a few days off as not to alert the bank, your neighbors or the federal authorities.

Or even better……


If strange women begin to slobber all over you for no good reason in public places, please do cease and desist from wearing your new cologne for 36 hours until the powerful primally activated hormones we just unleashed in your 4th Chakra have an opportunity to return to their normal state.  Thank you.