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Category “COACHING”

The Day You Started to Teach

Here is a short article I posted a few months ago….which I re-visited earlier today working with a small group of folks who are hell bent on writing (and publishing) their first Amazon ebook by the end of the year.

Starting anything new is challenging.  Writing, for whatever reason, is particularly so.

But teaching, sharing, emoting, expressing and offering your life lessons up in the spirit of service, to help others… natural, effortless and amazingly inspiring.  (first to oneself, and then to others)

I heard this great quote the other day – the central question one should ask whenever putting their time, and trust, into the world and words of another who aspires to inform.

“How can you help me to live?”

On some level, all of our intuitions, all of our aspirations, all of our private seeking and striving and soul searching – whether it’s directed inward at our own moral compass – or outward in the arms or answers or experiences of another – boils down to that one simple all too human and all too hard to find foundation.

If you have that experience or expertise to offer…..which you do, you really ought to write it down.

The truth is, anyone who has a unique life lesson, or valuable experience to share can write a “best selling” book these days, simply due to the way the whole self publishing space has evolved over the last half a decade.

And even if writing a best seller feels a bit audacious to you, the truth is, simply publishing a book at all is an amazing accomplishment that feels great and will do wonders for your professional self esteem and your perceived credibility in your niche, market or industry.

As a marketing tool, it’s magical. But as an authentic way to create, and then convey something powerful to an audience of people who will become better by having heard your message…’s really better than cold pizza on a sunny Sunday morning. (which is pretty hard to top)

Anyway, if you are NOT writing your first book out of fear that crafting a magnum opus of literary wonder is not within your current skill set – STOP. The pursuit of perfection, is the enemy of achieving anything at all – and if you think of yourself as a teacher, and the content in your book the imperfect lessons of a life well lived shared with purity of heart and in the spirit of service, you realize it’s the message that matters much more than the perfection of the prose.

This was titled, Teach. Don’t write. I know it’s taken a lot of the proverbial pressure off of me every time i set pencil to paper (or pixel) and hopefully it will do the very same for you.

10 Questions About Starting an Affiliate Program

The 2 questions I get more often than any other, are:

1 – How do you stay so damn sexy into your 40’s?


2- If I want to create an affiliate program for my blog, brand, business, site or service, what is the easiest way to do it?

Okay, the truth is, no one ever asks me #1.

Which hurts my feelings.

It would only take a minute and would make me feel much better.

Plus, I’d do it for you.

Anyway, if we are really being honest…….#2 isn’t really a question I get all that often either.

But it should be.

Because an affiliate program is probably the quickest, easiest and most ethical way to convert your friends, fans, followers and subscribers into eager and incentivized evangelists and ambassadors for your books, blog, brand and business.

And believe me, the days where the tools and tech are tough are behind us.  That no longer is a good excuse to NOT empowering your audience to share your stuff in places and spaces you would never be able to reach on your own.

In addition, Gumroad is the ideal way to get started, with your own affiliate program, in about the time it takes for Fox News to say “Fair and Balanced” with a wink and a smile.

More good news?

I’ve answered the top 10 questions for launching an affiliate program, specifically with Gumroad, and you can download it (on Gumroad….see what I did there?) right here.

It’s 100% Free.  Just enter “0” in the price field and enjoy.


Content Marketing Templates

Now on Gumroad:  (for new subscribers)

A simple 6 point template for quickly and easily writing books, creating courses, curriculums and any other type of teachable content you can sell.

These 6 bullet points are the foundation of just about everything I create, and have reduced the amount of time, energy and mental capital I need to invest in any new writing project to an absolute minimum (and have made the process of creating again fun)

I’ve found that stripping out the superfluous silliness and streamlining each new article or idea into a ferociously focused TEACHABLE concept, is the greatest gift you can offer your readers, subscribers, fans, followers or online evangelists.

It will take you 90 seconds to read this one page PDF – but if you are coach, consultant, teacher, trainer, artist, author, mentor, mindful marketer, enlightened entrepreneur or PASSION professional……I promise, you’ll be creating more quickly than ever if you try and apply this outline to your existing approach.

Note to all existing readers and subscribers:   (yes, that only means you Aunt Jane and second Cousins Chuck and Connie)

If you aren’t using Gumroad to sell your stuff, you are insane.  (and even if you are, second cousin Chuck – you remain insane)

Why?  Since I’ve updated this particular blog last, they’ve come out with a brand new WAY overdue marketplace feature…..(something I had hoped they’d implement long ago and requested by email several times) meaning that you can now get “discovered” in the Gumroad ecosystem simply by having products published.

Similar to Amazon’s feature set in this regard, your ideal audience can find your products, programs, content and courses through Gumroad’s recommendation engine, which appears on emailed receipts, on thank you pages and other places and spaces within the Gumroad infrastructure.

Speaking of Amazon and going insane, please look for a short documentary I will be publishing in December on how to overcome getting fucked by Amazon Prime on your pre-holiday TV purchase.

It’s going to have all of the elements we love in a documentary – compelling characters we care about (me, mostly) a few villains we don’t (Ricardo S. the supervisor in the Amazon San Jose office, mostly) – a football game with heroes (the Eagles) and villains (the Cowboys) – friends who we don’t care about (mine, mostly) who are forced to watch game at local dive bar because (spoiler alert) Amazon prime fucks you with a smile.  (and blames Fed Ex)

Do note – I am using my permitted 3x usage 2015 allotment of the word fucked on this post – and I won’t use it again until 2016, I promise.

I was going to use screwed – or manipulated, or deceived, but in this case, I truly believe that fucked is the only word that will do.

Do also note that the Eagles did win in overtime, which proves again that God hates Texas.

Thank you for reading, and Jeff Bezos – check your email and keep up the good work.

If you want to call I’m free at noon.

For everyone else who is writing and creating and doing good work in the world like me – don’t forget to check out the 6 point template on Gumroad.

The Easiest Way to Start an Affiliate Program

The EASIEST Way to Launch Your Own Affiliate Program (10 Frequently Asked Questions About Starting an Affiliate Program with Gumroad)

As as coach, consultant, teacher, trainer, author, artist, mentor, mindful marketer, PASSION professional or “enlightened” entrepreneur, one of the highest hurdles you will have to overcome is getting qualified traffic to your site, service or offer.  An affiliate program gives you the INSTANT ability to connect with a community of professional peers and offer them the opportunity to get paid for spreading the word about your content, courses and coaching.

In the past……creating an affiliate program was fraught with challenges….often with steep tech learning curves, management migraines and human headaches alike.

Not any more.

The Gumroad affiliate module is an IDEAL way to transform your blog, books, brand, business and bank account…and connect with a community  of enthusiastic entrepreneurs in YOUR niche, market and industry in a mutually beneficial way.

In this short PDF, I outline 10 questions about launching an affiliate program to promote your publishing business, your content…. and cover some basic steps for getting started specifically with Gumroad as well.

There is probably no more magical “meta” marketing strategy than having an enthusiastic, energetic “army” of evangelists driving traffic to your site, service or offer….and if you are on a bootstrap budget, or are not a programming pro, Gumroad’s affiliate module is the perfect solution for You!

I hope this helps on YOUR journey!

Download the PDF on my Gumroad page HERE. 


Free Logos!

Need a new logo but don’t have any money to buy one? Don’t sweat. Or fret. Free design help IS on the way.

DesignRails.Com is a new, cool and creative way to get a free (or low cost) logo for your blog, brand or website. The best part? You can access it immediately and literally go from having no identity, to a pretty damn cool looking logo or letterhead in the amount of time it takes to go from Wilmington, Delaware to Philadelphia by train. (22 minutes for those of you keeping score at home)

And how am I so sure you can get your logo that fast? Because that’s the exact amount of time it took me to generate a brand new spanking logo for a new community about to launch later this week….all while sitting on the train with an aching middle aged back and stale pretzel crumbs all over my board shorts.

Another quick piece of practical advice for those of you with a soft stomach like me?

Don’t eat the Veggie burger on the 9212 mid-day from DC to Philly unless you plan on spending a lot of quality time alone for about 6 hours afterwards.

Not a good investment in the peace and prosperity of the rest of my afternoon.

Just stick to the 3 dollar pepsi’s and the free butter cookies they usually leave in the club car for the conductor and crew.  

They taste a little bit like strangers fingers, but are otherwise pretty good.

But the logo buying process?

Pretty damn cool….especially because the buying part didn’t cost anything. And while we probably won’t use the logo….the intuitive process the software used to generate the end logo was fun to witness, they give you a few totally unique design options to pick from when it’s done, and it actually inspired a few other ideas as a result.

I have no idea how long this is going to be free……(I thought I saw they already were charging, but looks like some launch bugs have kept the service gratis as they iron out the soft spots) but well worth checking out if you need a logo, and were thinking about trying to find a free one on Craigslist. (not a good idea either…….but definitely smarter than the digestive disaster of a veggie burger that Amtrak serves up for lunch)

Check out Design Rails Here and get your identify inspiration in a jif.

Applying art and science to create custom-made, meaningful logos. Within minutes.
For a limited time, get your logo for free.
Learn more

LAUNCHiT For Listbuilders (And The Easiest Way to Get Your First Product Online)

A few quick things well worth checking out if you are still stuck on starting a list.

1- Gumroad, a kick ass marketplace and publishing platform for authors, artists and eclectic content creators, has a great (free) tool called AUDIENCE, which will allow anyone to build a list, create a super simple but great looking landing page, and build an automation/email follow up sequence from scratch.

They allow you to set up workflow triggers (emails based on specific actions your visitors/subscriber/clients take) all without paying a penny as well.

A simple lead generation landing page I created with AUDIENCE in  3 and a half minutes flat.  (only because i was watching Boyz in the Hood in the background.  Spoiler Alert:  Ice Cube gets capped in the end)

A simple lead generation landing page I created with AUDIENCE in 3 and a half minutes flat. (only because i was watching Boyz in the Hood in the background. Spoiler Alert: Ice Cube gets capped in the end)

As a long time Aweber user, now a Mailchimp convert, lover and devotee …… I’m nowhere close to an expert in their tools and technology , but everything seems to be well thought out, and integrates really, really well (obviously), with their own product publishing platform.

(which means it’s designed for following up with people AFTER they’ve bought a product or downloaded a file or you’ve otherwise engaged your community with content…..making the flow feel extremely easy and innately intuitive)

I’ve been playing with Audience off and on for about 4 months or so on some test accounts, and it’s an ideal way to launch a brand new book, course, product or program, especially if you are launching your first list.  (or publishing your first product)

Gumroad is free – and it’s awesome – both as a platform, and a source of evergreen inspiration for folks who want to sell cool stuff and put interesting work out into the world.  (rather than cheesy online marketing types like me, their average creator is more likely to be selling a cool comic, or a fantastic font, or a puzzle, piece of art, or other interesting offer)

And now with AUDIENCE, you can grow a following while building your own store of products, programs, content, courses, coaching or any other style of service you’d love to launch.

2 –   I have a whole bunch of list related stuff to publish in the next few weeks, including how this particular blog template (the one you are looking at right now with my fugly mug at the top of the post, and beneath each article, has literally tripled my daily email subscribers……simply by reverting back to a blog layout I haven’t used since 2012.   (I haven’t even double checked the message that goes out — i’m actually afraid to look, and yet…..strangers keep stopping by and signing up)

So easy – and such a reminder that no matter how many fancy pants designs are out there to make your prose look pretty….at the end of the day, if you want to build a business, and you relish relationships, you’ve got to build a LIST.

And the best way to build a list is to prominently position your face, and a space to sign up, in as many places as possible.

It’s true…even if you haven’t shaved in 2 months, have hippy hair and have to use a 3 year old pic like me)

3- If you’ve worked with me in the past, you probably know I’m a huge fan of building authority style sites.  An authority site is a great way of looking important and inheriting the appearance of expertise, even if you are just getting started yourself.  (if you are the owner of a given site or service, people tend to assume you are a thought leader – or have the marketing moxie to have launched something of your own, which is often enough earn their attention)   Buddypress (the social networking plugin for WP) has always been a great way of doing that, and Buddyboss has just created a really cool integration with Woo Commerce and their LMS plugin, Sensei.

Now you can sell your own courses – while running your own social network in a niche you know – and offer other folks the opportunity to sell their courses as well (on your site) which is a great way of quickly building an ASSET – authority, and an income – simply by taking the initiative to launch it first, yourself.   Highly recommended if you’d like to launch a Udemy style site on a bootstrap budget……I guarantee you there are very few sites doing this well in the niche/market or industry you love.

(And as Ray Ray likes to say, being the first is always a plus.)

4 – Lastly, I set up my own vanity domain( IanHollander.Com) as a marketplace, where I’ll be sharing a ton of my own content on marketing (AND Mindfulness/meditation) with lots and lots of free PDF’s, audio files, product recommendations, LAUNCHiT related services, agency style offers for those who want them, book reviews, and even, if you choose to…..provide a platform for some of my readers, clients and subscribers to sell stuff to my  audience, and earn an income as well.

Check my own new site out here……it’s not 100% complete yet, but I’ve uploaded a few free PDF’s with a lot more to come.  (and it’s also a great framework and model to emulate for setting up your own marketplace store as well.  Don’t steal my home page testimonials though.  I worked hard on earning  those 🙂


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