Author: ian

How to: Selling Web Design Services Through Email

Here is a thread I stumbled across a few days ago with a unique twist on selling web services (specifically web design) to businesses, using email.

Well worth reading the thread – and if you are using the directory/marketplace/online authority site model as I like and recommend, this is really a great way to explode your client base, using a very simple, and scalable system that your clients (or potential clients) will obviously love.

Read the thread, here:

My EXACT "cold pitch" I use to get web design work from Entrepreneur

If you are ready to BUILD something, and launch something great – sign up for my free course, here:

Self Publishing Tips for Life Coaches, Teachers & Personal Growth Authors

Here is a short audio I recorded earlier today that is part of a series for our mindfulmarketplace community which we’ve built a few thousand subscribers for over the last month or so – and I’m super stoked for – and is the culmination of lots of time, effort and energy over the last 6 months. (it’s a bit of a lateral move from “” which we’ll also be integrating into this in a new and fresh way as well)

But our focus here is writers, and teachers, and content creators in the “mindfulness” based niches – and this short audio covers one of the common challenges many of these folks face, when trying to create something new. (the pursuit of perfection, rather than just creating something good enough, to change lives)

Below are the notes for the recording as well – I didn’t get all of the concepts out within the 5 minute mandate – but I did manage to cover the ones below.

If you are a teacher or personal growth trainer, or something in the self help space, who wants to change lives with your work and your words – shoot me an email, and i’ll send you a beta invite to our new community – and answer any questions you may have, as well. (or at least the ones i’m qualified to answer, which I’m finding these days, is a more narrow window than i’d care to admit 🙂

teach don’t write (this is for authors – and coaches – and passionate procrastinators – TEACH something – rather than “write something”)
teach 1 thing – fierce focus
teach 1 thing at a time (ignore the urge to overwhelm, impress, data dump your niche knowelge or embellish your experience or expertise in one tome)
start smallest thing you can (1 checklist – 1 recipe – 1 technique – i challenge – the easiest way to get momentum is to get one thing done – minimum viable – max valuable)
dumb it down – say it simply. pretty prose isn’t the path – even if you’re a poet like me 😉 say it simple. say it with sincerity. pop pains. heal hurts. make people better.
think small, but scale (or series)the pursuit of perfection is the enemy of achievement
BEGIN with the win (smallest thing possible bullet point ) tiny wins – start at the end – you are happy, healthy, fearless and free – you are sitting on your porch – with a warm glass of x – and life is good.
launch it with less: the outline – books, blogs, content, courses even coaching – GETRMT example – 1 core life changing coaching exercise is far better than 10 mediocre ones)
Core concept and a challenge

map your mountain. And focus your feet on getting there. mountain (are you getting closer – or further away – the day you lost your freedom – adn the magic of mountains) do this now – WRITE down your mountain – what it looks like – where is it – and is what you are doing, right now, helping you get closer to that place or space…….yes or no?

Fierce Focus and Finding Your Flow

“First there is You and the object. Then there is you or the object.  Finally, there is neither you, nor the object. ”  – unknown.

I think the quote above is from the Pantanjali (Yoga Sutras) – but it is pretty frequently paraphrased in various meditative practices, simply because it’s experientially true.

The mind, deeply concentrated, has an inherent, innate blissful quality that is hard to capture with words.

Samadhi, or the idea of absorption – of being one with the thing you are working on – or the notion of transcendence – the idea of dissolution of borders and boundaries – all of these concepts, while often thought of through the lens of Eastern traditions or meditative states, are really just flow states that any of us can experience.  No meditative cushion required.

If you want to do great work, you’ve got to get out of your own way.  Flow – being so entranced by your efforts and attention that the idea of a “separate self” drops away, is the ultimate in peak experience.

I’ve had this experience through drugs – through athletics – through meditation – and most rewardingly – and regularly – through my work.

Writing, for me, is a gateway into fierce focus and the phenomenal feeling of flow.

Finding that which makes you come alive and doing that – is the key.

I recently read Steven Kottler’s newest book on Flow (called “stealing fire”) and didn’t love it as much as some of his talks, or his earlier books – but the idea that peak performers in every domain are cultivating the sort of concentration states associated with “flow” to do amazing work (again – through drugs – through atheletics, through meditation/music or meaningful work) ought to surprise no one who seeks out these states to do the same.

“Don’t ask yourself what the world needs; ask yourself what makes you come alive. And then go and do that. Because what the world needs is people who have come alive” – Howard Thurman

What makes you come alive?

This is really the question I want to ask all the people, all the time.

It’s something I really need to remember to ask myself as well – as it’s easy to forget and get lost in the minutia of mediocrity, and the malaise.


A pretty good introduction to the idea of flow states on CNN earlier today.  Well worth reading.

Why Me? (Audio and Swipe File)

One of the really common challenges over which many of you have expressed some trepidation……is overcoming the inevitable objections that invariably will arise when you invite people to participate in your directory site launch.

I will never forget, on one of the first directory sites we launched, one of the first responses I got back when asking someone to join was –  “You need me a lot more than I need you”

This stings to hear of course.  And while we didn’t really “need” her, we did need warm bodies, and people, to seed our empty site – so she really was right.

I did, however, make a promise to myself on that day, that I would do everything I could to NOT hear that sort of response,  and not feel like I had to grovel for approval from a relatively obscure, and not so nice niche neighbor – ever again.

It’s funny…..when I actually step back and peer in with objective eyes at much of what I’ve shared in all of these pieces of the puzzle……it is really a compendium of my best thinking on how to avoid rejection, when trying to launch something new, as much as it is about earning perpetual piles of profit using the web directory and online agency style business model.

As human beings – no one likes to hear “NO” or worse – to be ignored altogether.

I’m fairly certain, that if you follow all of what I’ve shared in these many updates, you’ll not only build a profitable business, but you can feel confident in your community BEFORE you open it up to the world.

Listen to today’s audio update – and feel free to use the email exchange (3 screenshots) to copy and paste for when folks say “Why Me?” or “How did you get my name” or who are YOU?

****It is the very LAST section of the course/content available in your members/download area – titled,   “Why Me”)

All of this stuff, en total – works.  It works for me.  And it will work for you.

So please use it to build something great – even if it’s just the self confidence to start.

This will be the last update for a while.  You’ve either benefited from all of this content and are excited and empowered and alive with a sense of power and possibility.

Many of you have shared this, and it’s exceptionally gratifying to hear.  (even if we never work together – I appreciate all the kind words – and having the opportunity to connect, and to hear your passion and purpose about your project)

Or, I’ve failed to inspire you, which happens too.

Either way, I appreciate You.

If you’d like to work with me -please get in touch – say hi – tell me what you’re building – and I’m happy to use my experience – and my resources (tools, tech and team) to ensure that you succeed.

Whatever you can dream up – we can help you build.

Everyone has a gift.  I’m not good at many things – but this is mine.

And in conjunction with a few other smart folks, bringing tools and technology to our team that I’d never be able to build on my own, I feel empowered, and inspired, to make a bigger impact than ever, in the weeks and months to come.

For everyone else – I wish you nothing but great success, and a passionate, purposeful work that brings out the best in you – and all those you touch.



****Download the screenshots, listen to the audio, and grab the lesson in the very LAST section of the course/content available in your members/download area – titled,   “Why Me”)

NOTE:  This is for folks in the LAUNCHiT! course community – i’m sharing it here – feel free to download the screenshots, and swipe copy in your course members area.

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