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Online Assets (14 Simple Ways to Create Valuable Websites)

Online Assets (14 Simple Ways to Create Valuable Websites)

A short primer on 14 ways to create viable, valuable online assets using the “authority” site appraoch

One of the things I’ve learned, interacting with many people over the years, is that the key distinction, between those who do, and those who don’t, is an ability to decide. To pick a path, and stick with it. To dive in and do it. There really is no perfect path, by the way. (and more reason to have a big back end strategy of what you REALLY want to accomplish, that is “tactic” independent – e.g. – that allows you to pick the right tool, tech, or template even, that serves your big picture goal. That rarely is dependent on one plugin – or one theme – or one framework. And if it is, you’ve probably picked the wrong big idea 🙂

Here are 14 different authority site ideas that I quickly recorded a few months ago. There are no doubt plenty more. And there is no perfect choice – or content marketing model. So pick something. Do something. Build something. And then do it again 🙂

MyListing Directory Theme Review

MyListing WordPress Directory Theme

I promised myself I would stop doing wordpress directory theme reviews like 4 months ago. And yet, here I am with another.

The wordpress directory theme market has officially become an embarasement of riches. (note – I can’t spell embarrasement without using spell check and I refuse to use spellcheck at 1am on a Friday night)

I purchased Mylisting a few days ago to do a short review for the LAUNCHiT! local mini course (for people specifically looking to build a hyper local directory) and it’s truly an amazing theme with functionality that a few years ago….would have required thousands of dollars of custom development.

With Mylisting directory, you can:

  1. Build a killer local directory
  2. Build a niche directory site
  3. Build a marketplace for your vendors (plays well with WC Vendors)
  4. Sell Events (your own events, your members events)
  5. Sell products (your own products, your vendors products, affiliate products)
  6. Grow your own organic cucumbers (that is 100% not true, but would be awesome)
    Build a directory and social network all on one site (plays well with buddypress)
  7. You can add all the custom fields, custom post types, custom listing types, and essentially, create a unique, hyper personalized version of MyListing, for whatever niche, market or industry you care do attack.
  8. It’s a great theme – the folks behind the theme are awesome – and they’ve even shared my video (above) on the product sales page. (more evidence that “complimentary” content – done even half way well, is a great way to establish relationships with your professional peers, and get some free traffic to boot)

Also note: as much as I love Mylisting, there is yet another directory coming out next week (last week of October) that is going to blow some people away.

I’ve gotten a sneak peak – and it’s truly one of the best looking and most innovative directory themes for WP ever released. (This is both true of Mylisting above – and the new theme – which I can’t name yet – but will be out as soon as it’s approved by TF – the author sent me a live demo a few days ago – and it’s off the charts cool)

So you may want to wait a week or so before you buy anything new. But if you DO buy a directory this week, Mylisting is the one you need to own.

PS – i’m supposed to be writing about book marketing these days – and NOT directories. Please slap me if I write another WP directory review. I’m not kidding.

Making Space

Making Space

Making Space.
There is something magical about space and distance.
A clearing of the canvas.
My best thoughts – the ones that make the most difference in my life – are rarely the byproduct of thought.
A-ha moments. Epiphanies. Inspirational insights.
They rarely arise from thinking hard.
They are, instead – the fruits of fierce focus and flow.
Paradoxically, that focus and flow is rarely shining in the direction of the problem i’m trying to solve, or the epiphany or insight i’m hoping to glean.
Space itself – a clearing – is where clarity calls home.
Our lives of course, are rarely spacious.
There is a great metaphor I learned years ago, when I first began to meditate.
A yogi I once knew, told me – to imagine your (my) mind are like a brand new, blank TV screen.
No power. No plug.
Clear, clean, beautiful and bright. Peaceful. And proud.
You can stare at the screen for a while. And feel nothing but peace.
This is our nature.
And wise.
And yet, when you turn on the TV, that canvas of clarity changes.
There is motion.
And movement.
And Chaos.
If you grab the remote, and rapidly change the channels, that confusion only increases. The pace picks up. The screen a streaming sea of stuff. The clarity – there a moment ago – is a memory.
And yet, underneath it all, nothing has changed.
The screen isn’t stained or sullied by the sea of shadow and light.
It remains, as it always has.
Clear, bright and beautiful.
Just knowing it’s there.
Always – underneath it all.
A clearing.
Make space.

How Can You Help Me to Live?

Read the PDF below

3 questions for authors

Building a Local Directory (Email + PDF)

Note: This went out to my email list a few minutes ago – am sharing it here as well 🙂

Are you building something hyper local?  (in your city, town, resort/Vacation spot or State?

These are obviously some of the easiest, and evergreen ways to quickly become the “go to expert” in your area, by dint of OWNING an asset that has a lot of appeal to a local audience.  It’s always, quite obviously, one of the most foolproof strategies for building a site that has empirical value, as local search is by definition, less competitive, and all you have to do is rank really well for a few popular spots, for your site to really take off.

A quick PDF (attached below) and an accompanying video on the absolute easiest ways to monetize your directory/authority site, if your focus is local.  (in the video, i cover each of the 12 points in detail)

Also – as many of you know, i’m developing a community platform in the mindfulness/meditation and spiritual growth niche for authors, teachers, coaches and “enlightened” entrepreneurs who truly want to transform the world, with their work.

If you’d like to join us – it’s been the most exciting thing i’ve been part of building in a quite a while, i’d love to have you be part of it as well.  (simply connect with us on Facebook, and we’ll send you an invite to our private community when it’s out of private beta later this month)

Thanks again, you can download the PDF below!  Hope all is well with you – and if I can help you build something great, please don’t hesitate to say hi.



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Hurt More. Suffer Less.

There is a strange paradox that I’ve noticed in my own mindfulness practice over the years.

Surprisingly, at least to me, lots of stuff hurts more.

You would think it wouldn’t.  But it does.

The interesting, unadvertised piece is this:

There is less suffering, even while you feel more pain.

My own sense of this, from personal experience is, the less stickiness one has to the sense of self, the less pain feels like “my” pain, and the less identification one has with what hurts.

(Ken Wilber, the philosopher, writer and somewhat of a paradox himself, has a great little video on this somewhere on the inter webs that explains this with words, better than I – so I won’t try)

Interestingly though, there is some really good recent science on why this happens, and how meditative adepts, or contemplative “athletes” of the most elite variety,  (typically mediators/monks with over 25,000 hours of lifetime practice) actually show this to be true, in a more scientific setting.

Essentially, in brain monitoring expeirments, they feel more pain, as measured by changes in the “pain circuitry”  of the brain, when certain stimulus is being applied.

But they don’t revisit the pain, when the pain is over.  (ouch – that fucking hurt!  Like the rest of us do – for minutes, hours or even days thereafter)

They also don’t think about the impending pain…..when they know it’s coming.  (in 10 seconds, this is going to fucking hurt.!  Why did I agree to this damn test?)

They simply feel the pain when its painful.  And when it’s not – they are back to baseline.  (which is, for many of these fine folks, apparently somewhere on the spectrum of bliss)

One of the Buddha’s great teachings, on the nature of pain and suffering,  was the problem of the “second arrow”.

A monk, minding his own business, gets hit in the side by a stray arrow.  He now has a problem.  (an arrow stuck to his side 🙂

But when the medic arrives (were there medics in the Buddha’s time?  Who knows?  I’m a blogger in pajamas at 3pm, not a theological or historical scholar, silly) – the monk is equally as concerned about WHO shot the arrow, why HE got shot (rather than another innocent monk) , how will he ever feel comfortable riding in the forest ever again……and why BAD SHIT always happens to him?

This is the suffering borne of the second arrow.

You can remove the first one.  But the second one, which never really landed, that one tends to stick.

You won’t meditate your way out of feeling the pain.

But you may suffer less.  And I’d argue, maybe WAY less.

And that feels like a tradeoff well worth the taking.






12 Simple Ways to Make More Money From Your Web Directory (PDF + Video)