What do they love? Where do they “live?” And what will you build, grow and DO, together?
You can’t ask this question enough.
The bigger you make your bucket (especially in the beginning) the more your bucket is likely to leak.
And no one likes a leaky bucket.
Sometimes I think all the people, are my people.
I learn, the hard way, that they rarely are.
They may love what you say – like what you do – but if you truly want to build something BIG, your bucket is best built super small.
(there is an enduring genius to Kevin Kelly’s notion of “1000 true fans” that every entrepreneur – every niche marketer – and every author ought to repeatedly read)
So where are your people?
Know them, like you know yourself.
Because, in some strangely endearing + inspiring way.
They are you.