We all love spiced up, tricked out and “sneaky” email subject lines….even though we insist we’re smarter than that. You may be smarter than that – but if you are, the truth is, you probably aren’t reading this blog.
More subject line experiments from earlier today (Dec 20th) – and it’s not even close.
- 1 email accurately points out the content of the email.
- The second email also captures the content of the email – but in a more slippery and sensationalist way.
It’s no surprise that the one outperformed the other – but the huge differences in open rates are surprising. (they both went out roughly the same time of the day – the higher open rate has about a 30 minute advantage – but by now (130am) that seems fairly immaterial in terms of the results.
Also note this is pretty consistent with the other split tests i’ve shared here in weeks past where one email would have a high impact word – and one in quotes – and the other…..would have neither.
The key takeaway is: There is no chance the Eagles can win the Super Bowl with Nick Foles taking over for an injured Carson Wenz. Which does suck.
Also – use a lot of insanely zany words in your subject lines. (and throw in some air quotes too)