Cheesy titles work!
No surprise there, right?
I hate cheesy titles.
But they really DO convert much, much better in terms of getting people to actually read what you are writing – rather than the more conventional content my burgeoning buddha nature wants to create.
Sometime last week I started experimenting with using a single word in my email marketing follow ups that had a “quotation” around it – and a trigger term that would get folks to want to click through.
(words like trick, hack, secret, guru, etc – this tends to amp up interest – even amongst those of us who hate words like trick, hack, secret, guru, etc – present company included)
The funny thing is – on some of my marketing lists, where the open rates and CTR are lower than i’d like (and the audiences are much more “sophisticated” than usual IM style readers) – the open rates double – and the total clicks go up exponentially as well.
I’m now experimenting with some of the same things on youtube – sacrificing keyword specificity (short term) for more grandiose titles with numbers, curiosity, and “trigger” words, to see if they convert better than than their more conventional neighbors. (i’m doing this by using a few different youtube accounts – and making small changes to each video to ensure they conform with youtube’s policies on duplicate content – and then comparing the audience engagements thereafter. Pretty small sample so far – but, humans being what we are – I expect similar results)
Here are my key takeaways thus far:
- If you can ethically use trigger words in your email subject lines – and care about conversion (or need to make some more money) experiment with this.
- When in doubt, use numbers and percentages in your titles, content and copy. (these are getting the highest open rates for me and always have – even though I hate to write clickbait-y content)
- Floss regularly. (this may seem out of place in this list – but it’s probably the most important – no one likes a content marketing genius with a tooth abscess – and according to Quora this morning, it can actually kill you too)