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These numbers are only from one source (EZA) and all told, if I really added all of the various author accounts I’ve used – both for myself, in conjunction with partners, this number (JUST from EZA) would probably be closer to 7 million readers – and somewhere around 1.5 million clicks.
This doesn’t include my blog, Amazon, courses, many newsletter emails, many videos, communities, etc, etc – much of which, for a long while, mas o menos, follow this general content marketing map.
If content marketing, and story telling, and brand building, and platform making are important to you – I invite you to watch this video, and simply try and apply the various approaches I outline for yourself – and see if it makes what you do everyday easier – more meaningful – and more fiercely focused on results. (both for yourself, and your readers/clients and subscribers as well)