How to start a content marketing campaign that gets real results in 10 simple steps. (marketing advice I gave my sister 🙂
Here is a 5 minute audio (and 10 step blueprint) for launching a content marketing campaign using a very simple, but sequential process map that works wonderfully well – is super easy to start – is ideal for “testing” a niche, idea or audience, and can be done largely for free as well.
This works REALLY well for authors, teacher and information marketers (my audience these days) but also works really well for building AUTHORITY sites with creative content that genuinely helps people get answers to their problems. (or get answers to things they really want to know in a local geography – in a niche – in an industry, etc)
Many of the people on my own list (and some of you reading this very post) have “joined” my community by dint of this exact sequence. (many of you saw a video on youtube for example, clicked on the link in the description, landed on my site, signed up for my list – and now, here we are!)
If you have any questions – feel free to ask! 🙂
Step 1. do answer the public research (http://answerthepublic.com)
Step 2. download a list of keywords (CSV or image)
step 3. add them as Q and A to your site (using anspress.io)
step 4. record videos answering them in a structured series (21 questions answered about X in 21 days in 2 minutes or less)
step 5. post videos on your site
step 6. post videos on yourtube (changing titles for SEO benefits)
step 7. send traffic to a pre-launch page (if an author, coach consultant – this is mandatory)
step 8. ask your new list to ask more questions (re-purposing PEOPLE, back to your site, to engage with the Q and A elements you created in step 3)
step 9. ask what they most want to know (what is their #1 Challenge), how hard they’ve looked, and how much longer are they willing to wait to get an answer (helps identify urgency in your audience – if it’s not there – it’s not there – great for testing niche ideas as well)
step 10. create a product, program, course, coaching, site or service something that helps them, heals them, pops pains, makes them better
Step 11. Repeat.