Step 1. Set up a viral leaderboard contest (see my video on doing this here using Vyper.io)
Step 2. Buy some really good local “swag” to give away. (alternatively, if you are on a bootstrap budget, simply ask local merchants, business owners and vendors to contribute prizes in exchange for the promotion they’ll be getting by dint of your contest)
Step 3. Run hyper specific Facebook marketing campaigns to promote your viral leaderboard contest
Step 4. Everyone who signs up to win the prizes…..gets more chances to win, the more frequently they share! (each contestant gets a leaderboard dashboard to see where they stand, with a personalized link to share, and you can add more and more prizes/updates and swag to encourage them to keep spreading the word. Note: Vyper.io has built in fraud detection protection as well – meaning you don’t have to worry about the folks who try to “game” or cheat your contest, either)
Every person who signs up for the contest, is now on your email list.
Every time THEY share their special link……..on Facebook/Twitter/Instagram or otherwise, your blog/brand/business and directory is getting MORE buzz, more attention, more curiosity clicks and more link love….100% free.
For those of you who participated in my “self publishing challenge” back in 2016, this is the exact software I used to grow a list of about 1000 aspiring authors, in less than a week, without having to buy a single prize. (in my case, most of the prizes/gifts and “swag” were high end coaching offers that took a lot of my own time to fulfill, but that didn’t require having to buy “real” prizes at all – something you can certainly do here, as well)
Check out the video here.
And, if you are looking to build a hyper local directory this fall….and need some help, give me a shout. Our done for you directory service has been a ton of fun over the last few months, and I’ve just added a whole bunch of extra features you won’t find anywhere else.
1. The best keyword research for your niche, market or industry…..done for you, using the world class “Ahrefs.com” pro tool. ($99 a month – you get it done for you, for free)
2. 6 months of world class managed WP hosting on the Pressable platform – 100% free.
3. Lifetime access to a private community of authority site marketers, growth gurus, and authority site builders….100% free. (coming soon!)
4.Access to a dedicated team of low cost Virtual assistants and outsourced agents who “know” directory marketing better than most high paid “gurus” and the goofy gimmicks they peddle and pander to the public.
As many of you have asked…..I will also be adding an affiliate program to our directory marketing community, so if you’d like to be able to earn a great commission, while selling a true business in a box style system, with genuine, ethical and approachable community and support – let me know, and if you’re a good fit for our ethos and approach, i’d be happy to have you as part of our program! (our affiliate program will be the most generous around – with all sorts of exciting opportunities to not only earn a a great income but to get FREE sites built for you as well 🙂