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One of the surprising things that has come up quite a bit in recent months, in chats with many of you – is the appeal of staying small. Not starting small. (which is where we all begin, regardless of how grandiose our goals) But STAYING small. Intentionally. As a choice. And as a way to rack up a win, rather than settling for something smaller than you deserve.

This is an excellent article on the appeal of setting boxes and boundaries. And knowing what you love, what you do well, and where you excel. Not all of us are born to build something big. I’ve had conversations recently, with partners on projects that are in various stages of development – “who do we want to emulate? Who is winning in this space? What are they doing that we’d love to copy, or compliment, optimize or improve?”

Invariably, someone chimes in with some monstrosity of a business, with a zillion employees, scattered all over the globe – doing something I’d rather be beaten with a stick by an angry mob of red state voters than wake up and face everyday myself – and I say – “yeah…..not so much”

That’s just not for me.

Knowing what you do really, really well is important. Knowing what you LOVE – what makes you come alive and feel alive and want to get up and attack with fierce focus everyday – that is more important.

I love people. And I love to lead, share, inspire and motivate. But I don’t want to manage. I don’t want to hurt people’s feelings, or to fire people, or deal with HR headaches. This I’ve learned in many years of doing exactly that.

So success, for me…..has to reflect something other than this image when I wake up and see it’s sorry early AM face. Because there is no amount of money that would make that life feel worthwhile.

A well written article on the appeal of staying small. Check it out at the link below.

I think we’ve all been ingrained with this idea of what success should look like: working a minimum number of hours, hiring minions to do our work for us and making all of the monies passively. I see people quit unpleasant nine-to-fives in order to become their own boss, but then they don’t change a damn thing about how they work. They often think that they need to model their routine after the way business has been done in the past or according to what some ‘thought leader’ on the internet told them about their own ‘successful’ business model.

It’s not that growing a company or hiring employees is evil or bad or wrong either. It’s awesome and a great place to be in. For some people. But I know this about myself: I’m better at working than delegating work. And I don’t want to learn how to be better at the latter either.

I don’t actually care about growth

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.