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A few random thoughts on launching something new.

Over the weekend I was doing my usual early morning wind sprints & high high interval fitness training regime while carefully navigating security by President Trump’s Palm Beach Island estate, listening to my favorite podcasts, and thinking about building something great.

And when I say wind sprints and high interval fitness regime, I really mean I was power walking to the Publix supermarket for bagels and donuts, about a mile away from Mara Lago, with very little security to dodge, other than the the hungover looking middle eastern looking guy with a badge in the golf cart who was eyeballing my bialy and whitefish like I owed him half.

But I heard a quote that was attributed to former VP Joe Biden, that I’m pretty sure was originally said (or some variation of) by management guru Peter Drucker. It goes something like this:

Tell me what you value, and I may believe you. But show me your calendar, and your budget, and I’ll tell YOU what you really value most.

The irony is, for most of us, we have these great goals and bold ambitions, and yet…..where we spend most of our time betrays this.

What do you value? What do you REALLY value in your work…and in your life? How much of what you do, timewise – would reflect in a crystal clear way that THIS is the top of the totem pole of your professional priorities?

So often, when I fuck stuff up – it shows up there, first. (if only I’m willing to look)

We’re all really good at some things.

And pretty mediocre at others.

If you are lucky in life, you get to do the stuff that you excel at every morning to feed your family. And if you are reading this – with the expectation of using these ideas in your business, the chances are, you ARE in fact, lucky in life.

So make a commitment, right now…..to do what you love.

And where you excel – expand. Double down. And invest.

And where you don’t – don’t.

It’s easy for me to see this in other people’s lives and businesses endeavors. It’s often far harder to spot in myself.

One of the keys, for me, to maintaining a fierce focus and a commitment to invest in my strengths – to pursue my own passion and align with what I REALLY value (while avoiding their close counterfeits) is to state these things clearly for the world to see.

Here are my three things:

  1. I need to get super clear to win.
  2. And because life is short – I need to do work I love to make winning mean anything.
  3. And, I need to control what I create to make sure I’m not counting on too many other people to knock down the pins….yet, to REALLY win, connecting with a community, cultivating clients and vibing with my tribe feels most rewarding and worth pursuing.


What are yours?

What do you love? Where do you excel? And how do you put that out into the world in a super specific way, so that you maximize your contribution, your creativity and your cash flow?

Control what you create. This sounds so ethereal….and yet, to me, it’s the simple key to doing meaningful work that matters.

As some of you know, we have a new publishing platform launching this week.

It’s based on a very simple premise. It’s focused on a very specific audience, and asks only a few simple questions and action items.

The key ones being:

  1. Passion. What do you love?
  2. Purpose. How does it serve?
  3. Publish. Wake up the world with your words…and work.
  4. The more empowering questions I ask, the more I simplify, strip down and streamline my focus, the more clearly those values come back into view.

How about you?

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.