1. Teach, Don’t Write.  (I’m not Hemingway.  Neither are you)
  2. Teach 1 Thing at a Time. (avoid the urge to overwhelm)
  3. Think small, but scale.  (or series)
  4. Make people better.  (pop pains, heal hurts)
  5. Re-purpose like a rock star.  (blogs can become books, content can become courses)
  6. 3 quick wins.  (and always begin with the win)
  7. How can you help me to live?  (answer this, and people will love what you do)