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- Teach, Don’t Write. (I’m not Hemingway. Neither are you)
- Teach 1 Thing at a Time. (avoid the urge to overwhelm)
- Think small, but scale. (or series)
- Make people better. (pop pains, heal hurts)
- Re-purpose like a rock star. (blogs can become books, content can become courses)
- 3 quick wins. (and always begin with the win)
- How can you help me to live? (answer this, and people will love what you do)