I was re-reading a few of my older posts earlier tonight, looking for some insight and inspiration as to how much my thoughts and ideas and insights have grown over the last few years.

The truth is, like most other areas of my life, unfortunately….i haven’t grown all that much.

But one thing struck me, that i had written a few years ago, about focusing on helping folks high step the hurdles that are holding them back from achieving what it is that they want in life.

I promised that I would filter everything i created through one simple filter.

What problem do you solve?  And while the below was written specifically for Amazon, the truth is, it applies to every other area of my consulting/content marketing and adventures in the ideosphere as well.


How to tackle a problem, or fix a flat or overcome an obstacle in a very straightforward way. If I want to read or experience someone emote and express about their own existential life crisis, and pursuit of purpose, I’d watch more Glenn Beck.

So I decided that everything I publish  going forward would help people solve a problem that was central to the reason they bought my book….and even if they hated my strategy or solution, it would still be worth 3 bucks to discover why.

Solve a problem.  Begin with the win. Give people an insight, an experience or an outcome that they couldn’t get on their own and you’ll never beg for business again.

I find that in my own life, my interests are often outside of the scope of what serves my audience.  I like to entertain, and inspire, and encourage.  I like to think outside of the box, and try to come up with unique ideas, and angles and approaches to common challenges.

The truth is, often this is an exercise in intellectual indulgence that serves no one other than my own self satisfaction.

If I’m not helping people make money, build their business or dance in the direction of their dreams in practical and pragmatic ways, I’m serving only as a sideshow.

How do YOU make people better?   What problems do you solve?  How do you step up and stand out and do the best work that you can, in the service of others?

As always, the better questions you ask, the more clarity you cultivate about what it is that you are doing here in the first place.