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When Facebook Rejects Your Brilliant Ad


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There is nothing worse than discovering your exciting new Facebook advertising campaign has been rejected.

Okay, there are probably many, many things that are worse. For example, I woke up this morning with a strange zit on my lip that didn’t come off while shaving. That feels like it’s probably worse.

It’s still pretty deflating. I was sort of kind of excited about running my new “Get Lit, it’s Hanukah” ad campaign for a new Tee shirt, until that ignominious notice from FB that you’ve violates one (or more) of their advertising TOS.

It was actually pretty interesting to learn (3 days later) what triggered the rejection.

happy hanukah tee shirts

I guessed (and did write in) that it was the “marijuana” theme of the ad that was causing a problem.

I also thought that having “screw it” in the ad copy was problematic.

It turns out, I learned this morning….that having the word “bitches” on the Tee shirt, is what caused it to be flagged.

I know what you’re thinking:

“Clearly Mark Zuckerberg doesn’t like Paris Hilton.
But why should you be punished for that?”

You and I are on the same page on this, which is why we’re friends. If you have a blog, I will be equally as supportive, I promise.

Anyway, I’m having a ton of fun with this whole Shopify Tee shirt store idea. It’s making me zero dollars – but I’m getting some nice comments and emails and likes/shares and community business connections as a result, which is fun and potentially interesting as well. Plus my parents are finally happy I’m doing something to celebrate my Jewish heritage.

(although i’m not sure the “get lit for hanukah” is exactly what they had in mind)


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