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It leads to procrastination

Just focus on getting it done.

Just Do it, deliver and delight

I have a partner on a project that I love. (the project, and the partner)

She is smart, savvy and far more organized than I ever will be.

But she loves the word “over-deliver” and it drives me nuts.

Earlier today, she used the word “over-deliver” about 18 times in 16 minutes.

(we still have absolutely nothing to deliver)

I thought about jumping through to the other side of the phone and putting her in a Figure 4 Toehold just to stop hearing the word “over-deliver”

I didn’t for 2 reasons.

1 – I don’t know jujitsu and am a terrible fighter.
2 – I obviously can’t squeeze through the phone and by the time I got a flight, rented a car, and made my way to Oakland, the impulse would probably be gone.

The truth is, the last time I almost went Mano a Mano in hand to hand combat against a woman was my near miss arm wrestling competition catastrophe against my Grandmom (Mom Mom Edith) at passover dinner about a decade ago.

Some genius at the dinner table thought it would be a fun idea for all the men to arm wrestle, as if that brilliant idea was something Moses might endorse.

Of course, I promptly lost to everyone at the table with the exception of my Mom Mom Edith, who was more interested in the gifilte fish than testing Sylvester Stallone’s secret wrist lock strategy from “Over the Top” in a hyper competitive environment like my cousin Steve clearly was.

I don’t think she wanted to, but agreed to take me on, because I needed a winnable match to save some family face.

And that’s what Mom Mom’s do in a crisis.

In a just in time-ly stroke of imagination and insight that has been the hallmark of many memorable moments in my life – it occurred to me that arm wrestling my Mom Mom Edith was the epitome of a lose lose scenario.

If I won – I lose (even though I’d gloat quietly on the inside)

And if i lost?

I’d really lose in ways that I probably still would be working through with my shrink. (whose hands are more than full as things are)

So thankfully after the pre hand wrap stare down, we called a truce and sang some Passover songs with the rest of the group. (RIP mom mom Edith – see you in 40 years, save me a seat up there!)

“tweet this: arm wrestling mom mom Edith was the definition of a lose lose scenario – if I won – I lose – and if i lost – I’d really lose.”

Don’t tweet that you ding bat. I was just kidding.  Don’t you hate when people write silly stuff on their own sites and then tell you to tweet it?  I do.

Plus it’s way over 140 characters. And unless you have a mom mom Edith who likes to throw down on important Jewish holidays, spreading lies like this one about mine on Twitter is wildly inappropriate.

Anyway – let’s get back to the over-delivering thing.

Don’t focus on it.

In my experience, over-delivering is more than over-rated, when it comes to making real progress on a project you are passionate for- it’s evil .

IT will kill your creativity, sap your spirit and poison your productivity when good enough will more than do.

You CAN deliver magic one mini morsel at a time, and anything you know well enough to deliver at all, can be done well – without being overdone.

Teach 1 thing.  (also happens to be a new platform we’re launching….stay tuned 😉

Make people better. Start small, then scale.

Focus on making people better in one super specific area.

The more I look at what is working best for me, both my content – my creativity and my ability to convert strangers into subscribers and my content into a community, I’m most effective when I don’t try to hit home runs and cover it all with one swarthy stroke.

Teach 1 thing.

One tip, one tool, one technique at a time.

Over-delivering allows us to muddle the message with more volume and less value.

More often than not? It’s in the service of ego rather than evidence that what you’ve NOT YET added is actually important.

For example? This blog post was originally going to be 2000 words longer. But I shortened it to cover the important points.

That less is more.

That focus is fleeting, so seize it and say it and don’t linger on making it longer than you need.

And that life is a contact sport, and I’m not afraid to to punctuate that point if pushed.

If my Mom Mom Edith was here right now, she’d tell you the same thing.

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.