Is curating content hard work? Does it require lots of fancy pants tools, complicated technology or slimy scraping software to work? And what IS content curation anyway? Is it akin to stealing other peoples ideas and republishing them on your blog, or website….and hoping folks don’t notice?
The truth is, content curation is probably the easiest, more elegant and expedient way of quickly and easily adding new content to your blog or website…..without having to write a whole bunch of blog posts yourself.
It’s NOT stealing at all.….(if done properly) and really, as I like to do it anyway, only involves clipping, snipping, culling and collecting other good resources from around the web, and giving your readership a starting point for news, views, ideas and inspiration in a niche, market or industry you both believe in.
As I’ve been recommending many of you do for quite some time who want to get started with curating content on an experential level rather than the abstract…..sign up for TUMBLR (it’s FREE) and you can’t help but get a first person perspective on how to curate content the right way….as their whole publishing empire, & ecology is based on that idea.
Or – a really GREAT way to curate content in a given niche for fun and profit is to simply start a video blog.…using curated multi-media, and you can literally create a great authority style site with engaging, informative and entertaining content that your readership will love…… without ever needing to buy a directors cap, or put your pretty mug on the screen.
(I have several of these running now that I have built using outsourced help and curated videos...and they probably get the best reader retention sites of any blog I’ve built 🙂
Or, you can use traditional clipping and snipping tools and techniques like I’ve done here – at the end of this post, I’ve “clipped” a little piece of content from a much longer piece on content curation….and linked to that authors thoughts below, which is yet another super simple form of content curation where everybody wins.
(e.g – I have new content to publish that clips content I didn’t have to write which helps me……. I’ve linked to THEIR site which helps them, and if YOU want to read more in depth ideas about curating content, they’ve not only done a better job than I have in explaining it, they’ve linked to other more informative resources you can use as well, meaning YOU win, too)
If you think about it, everybody is winning.
Sort of like Charlie Cheen on a 3 day meth bender in NYC, only without the property damage and no one needs to get a black eye in the end.
Check out more at the link following the short excerpt below.
What is Content Curation?
Content curation is the collection and sharing of content such as articles, videos, pictures, tweets, songs or other pieces of digital content. A related term, content aggregation, uses automation to collect content versus curation, which is done by a person. Obviously, you can curate non-digital content, but let’s keep it to digital content for the purposes of this article.
Content curation usually involves the collection of content relevant to a topic and then sharing short portions of them (on a blog or website or other platform), while linking to and giving credit to the original source. So, to make it really specific, here are some examples: * A blog post about Twitter strategies where articles are gathered from some of the top sites around the web. I would display the headlines, the first line or two of the article (or a summary), possibly a thumbnail from the article, and a link to the original article. I’d probably group related articles into sections (see the Facebook post example further further down).
* A blog post with the best pictures of Winter. Pulling great pictures from sites such as Flickr or other photography sites and linking to and crediting the photographers (check licenses). * A review of top SEO advice on video could include several YouTube videos with some highlights, analysis or summaries of each.