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 Be impeccable with your word.  

Lie to everybody.  But do it with a smile.  (they’ll forgive you.)

Don’t take anything personally.

It’s always about me.  WTF is  wrong with me?  It’s all my mom’s fault.

Don’t make assumptions.  

When in doubt, when unsure – just assume. (and whenever possible, assume the worst)

 Always do your best – 

Do as little as possible to get the job done. Someone else will pick up the slack.  (less pain = more gain)

 

I want to share a funny, pretty illuminating experience I had the other day.

And then I want to invite you to take part in something that not only will hopefully change your business…..but if I’m lucky, will change your life a bit for the better to boot.

The story is short – but it’s pretty funny…and it really made me think about how much  the hidden assumptions we make about the world around us, shape the people we become.

There is a guy who lives down here in the florida keys who is a bit of a local legend.

We’ll call him Larry….mostly because that’s his name.

I have no idea how old he is….but I’m going to guess somewhere in his early to mid 60’s.

According to local lure…..Larry the Legend has been married (and divorced) a half a dozen times, has been a zillionaire (and back) half a dozen more and there is no subject that Larry is not the reigning local expert as well.

I wouldn’t call Larry a friend…….but I’ve met him a bunch of  times at this point, and maybe because it’s because we’re both originally from NJ – maybe it’s our shared cultural heritage – maybe I remind him of one of his kids or something…..But I’m pretty sure Larry likes me.

Not because he would say so of course, (because that ain’t like Larry) but just because he never misses an opportunity to yell, swear, laugh at or lecture me whenever our paths cross.

A little inside scoop…..

I like larry too.  (although he occassionally doesn’t make it easy)

 The first time I met larry I was playing tennis.

Not competitive tennis – just hitting a few balls around with a friend.

Larry was sitting around on the bleachers, outside of the fence area, talking loudly (as he typically does) and starts yelling instructions to both myself, and my friend, about our tennis game.

  1. C’mon that was an easy backhand!
  2. You going to watch the ball or hit it?
  3. See if these guys want to play for money.

And so on

Once I realized my friend didn’t know this guy……

 I’m thinking, uhhh…….WTF??

I can honestly say that in decades of playing tennis……I’ve never been heckled in a public park by a complete and utter…..and seemingly sober stranger.

A few minutes later, while leaving and contemplating what (or if) I should say something smart, or funny, or obnoxious, or angry or whatever…….another guy came over to their small group who I happen to know, and I walked over, smiled said something I hoped was witty………and said hello..

And this was my introduction to Larry.

Since then, I’ve bumped into him 4 or 5 times, mostly out and about, and he’s always loud, always appears angry and agitated about something, but oddly and endearingly…..always talkative and friendly and somewhere deep down a gentle and warm soul.

I typically shake my head in agreement at whatever he is ranting about……and try to crack a joke whenever possible hoping to make larry laugh.

So fast forward to yesterday, August 1.

I was sitting on a little bench on the White Street pier….a beautiful spot in Key West where I love to read and write and sort of sit and think about the disaster that is my life…and here comes Larry with two small dogs, the 3 of them looking like a tornado of tumult, about to upset my easy peasy afternoon…….walking my way.

I had a small version of the “4 AGREEMENTS” by Don Miguel Ruiz a book i had long been familiar with but never really read…..but had watched Pat Riley, the legendary basketball coach and NBA executive recommending just the other day…and figured it was worth finally checking out.

Larry looks at me – looks at the book with it’s new age artwork and asks –

 What the hell are you reading?

 Ah….a just a little self help re-arrange the furniture in the attic sort of stuff – I said.

Larry reaches down and tilts the back cover of the book in his direction, turn his head to the side…seemingly is lost in thought for a moment and then he starts to wave his hands in the air looking seriously distressed and disappointed.

 “C’mon…..tell me you don’t buy that garbage.” 

 “I’ll tell you what he continues…….let me give you some free advice – whatever that book tells you to do – just do the OPPOSITE.  If it tells you to go north – go south.  Better yet – just put it down and run.”

 “How do you know, ” I ask  ” Have you even read it?”

 “I wouldn’t waste my time.  Trust me – do the exact opposite and you’ll be better off – free advice from me to you – no charge.”

And with that….Larry laughs his loud locomotive Larry laugh…….and he and his little  labradoodles were on their way.

So I sat there for a few moments……and at first, to be totally honest, I felt a little bit silly and insecure about my choice of reading material.

So I did something really smart for a change.

I took Larry’s advice.

And created 4 new agreements that Larry would love – Larry’s laws to speak – although I’m pretty sure they won’t be anywhere nearly as popular as the original 4.

 

 Be impeccable with your word.  

Lie to everybody.  But do it with a smile.  (they’ll forgive you.)

Don’t take anything personally.

It’s always about me.  WTF is  wrong with me?  It’s all my mom’s fault.

Don’t make assumptions.  

When in doubt, when unsure – just assume. (and whenever possible, assume the worst)

 Always do your best – 

Do as little as possible to get the job done. Someone else will pick up the slack.  (less pain = more gain)

The funny thing is –

The older I get, the more experience I accumulate, the more hardships I hurdle, the more obstacles I overcome and the more aware I am of how little I know and how much more I have yet to learn, the more convinced I become that the secret is so simple as well.

 Control what you create.

And even more important –

 To thine own self be true.

And, to quote Wayne Dyer,  another self help guru Larry wouldn’t love…..

 – When you change the way you look at things – the things you look at change.

(be it building a bigger and better business,  or simply living a life you love)

 With that in mind……..

I challenge you to change how you perceive some of your challenges in building a list of subscribers, and a community of fans, friends, and followers online.

And I want to invite you to participate in the next “Enlightened Entrepreneur”  challenge.

It’s the first of a super simple, 3 step series of challenges I am working on – maximum momentum in minimum time.

Incubation.  Imagination.  And Inspiration.

  • It’s going to be SUPER short.  (Under 5 Days)
  • And simple.  (3 easy steps)
  • We’re going to build a list from scratch.
  • (100% free traffic)
  • It’s also going to be 100% free.
  • (and 200% fun 🙂

And if you participate, You will never struggle to understand how to build a list from scratch…….out of thin air……with free content – and your keyboard – ever again.

I will announce the starting date here on  my blog so make sure you are subscribed and checking back – and on the Enlightened Entrepreneur FB page – so if building your first list feels like something you’d like to do this month, i’d love to have you join us.

🙂

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.