How to Build Your First List From Scratch (100% Free Traffic)

The “Challenge”: 

  1. Launch a brand new lead acquisition campaign using article syndication
  2. Demonstrate the sheer simplicity of the “Strategy of Straight Lines” for creating a new community from your keyboard…and your content.
  3. (articles=> optins,=>  offers)

What you’ll need to Participate: 

–       HAVE (or open) an EZINEARTICLES ACCOUNT (FREE)

–       Open an AWEBER ACCOUNT   (or your existing autoresponder of choice)

–       HAVE A NICHE, MARKET OR AREA OF EXPERTISE

–      HAVE SOMETHING TO SAY IN THE NICHE, MARKET OR AREA OF EXPERTISE ABOVE

–    A WILLINGNESS TO GET OFF OF THE SIDELINES, TO PARTICPATE IN THE PROCESS OF YOUR OWN PROGRESS  (PLEASE DON’T SIGN UP IF YOU DON’T PLAN ON DOING ANYTHING)

The 3 Primary Steps You’ll Need to Complete To See Results:

  1. WRITE ARTICLES FOR A MINIMUM OF 60 MINUTES A DAY AND SUBMIT THESE ARTICLES TO EZA – (The more time you have, the more content you can create – the faster you’ll see REAL results you can measure)
  2. CREATE YOUR SQUEEZE PAGE
  3. WRITE YOUR FIRST EMAIL MESSAGE

What You Should Expect After 3 Days of Effort:

  • A minimum of 6-10 Live or Pending Articles
  • Your first 5-7 New Subscribers (the more articles you write – the more opt in’s will arrive – and this number will go up everyday)
  • The Confidence to Go, Grow and Continue to Flow  🙂

 

The Official Invitation That Went Out Today is Below..:-) 

Hi There!

Welcome to the very first public 3-step challenge of  2012– a marketing manifesto for maximum momentum in MININUM time!

If you are new to this idea…or to any of the other longer challenges I’ve done in the past – here is a quick introduction to what you should expect to accomplish – and what (and where) I’ll be providing to help along the way.

Let’s start with a super simple overview of the idea –

First – I have created about 5 of these thus far this summer for a very small group of existing customers and clients who were “stuck” in a certain area that felt intimidating, overwhelming or abstract  to grasp.

We have found that by chunking them down into super small bite sized morsels of simple action steps, the informational overwhelm not only goes away…the ease (and excitement) of actual implementation goes UP exponentially as well. 

(e.g. – people stop procrastinating and focus on a simple sequence of steps they KNOW they can do, and “a-ha” moments in other areas arise like magic)

So –

Each “challenge” is designed to  be super simple to follow, regardless of where you are right now – and will tackle one area of the content marketing continuum…from incubation to implementation.

Not surprisingly……….

Each 3-step challenge will actually have 3 major steps.

  1. Strategy (your objective)
  2. Structure (what the plan looks on paper…or pixel..:-)
  3. Sequence (the exact sequence of steps that demonstrates what piece of the puzzle goes where, and why)

In addition – each challenge will have an additional step I call the “tweak and critique”, where I will try to optimize and improve on what we’ve covered so far or look at my own examples and see what I  could have done differently, to improve the outcome.

Each piece of the process will come with live examples you can follow.

Because this is an introduction to list building for the purpose of selling something, let’s take a super quick and easy look at how EVERY information marketing business is set up at its core.

There are slight variations of this of course, but at it’s core –  I don’t care if you are a Tony Robbins type making 10 million dollars a year selling infomercial products on TV – or just starting today with your first ebook, digital download or telephone coaching program

The complete end to end “information marketing model” works like this:

  • You Pick Your Niche
  • Then you Write an Outline or Your Niche Knowledge (a data dump I call a “Content Cornerstone”)
  • You Create Content That Demonstrates Your Authority, Experience or Expertise and try to get that content in front of as many people as possible
  • Done Properly – That Content Is Used to Build Your Community (fans, friends, followers, supporters and subscribers – what Seth Godin would call “Your Tribe”)
  • You use follow up Conversation (email & social media marketing) to Build Trust, rapport and Relationship with your community
  • You “Question” Your Community on Their Most Pressing Problem or Biggest Obstacle in living the life they love (or whatever challenges them MOST in your area of expertise)
  • Create or find a “Curriculum” (something you teach or preach) That Allows Them to High Step The Hurdles They Just Told You are holding them back
  • Convert a small percentage of your community into clients, customers and cash flow (2-10% conversion is often all you need for rapid, life changing results)
  • Rinse and Repeat

This is the everybody wins model – ideal for people who have PASSION and purpose, care about contribution as much as cash, and want to build a profitable business around something that they love. 

At it’s core, the one universal truth is – subscribers = sales.

How you generate those subscribers – be it from youtube videos, facebook ads, some sort of twitter tool or technique, article marketing, blog building, PPC ads or ideally, some combination of all of them is completely irrelevant.

This is the reason so many people get stuck for years and make no progress.

 They focus on the magic – rather than momentum. 

Why?

 Because even if one of those super duper secret twitter techniques really worked (which they won’t of course) you still need to go right BACK to the fundamentals to turn those subscribers into sales.

Build a squeeze page.

  • –       Write emails.
  • –       Say something interesting.
  • –       Have something to sell.
  • –       Be passionate, entertaining, engaging, illuminating inspiring and informative. And so on.

Everything else is, as Shakespeare famously concluded after years and years of trying to earn a full time living in vain online, is –

“Full of sound and fury, signifying nothing.”

It’s that super simple.

The first 3 step challenge is about building a list, simply because this is the ONE piece of the puzzle that perplexingly…keeps most folks from making progress.

For whatever reason – people will invest hours and hours and hours of time, effort, income, and exasperation, but will spend years online, and never even try to build a list of subscribers to “talk” to, even though we all know in our bones…that relationships, rapport, trust and communication are the lifeblood of all business, online or off.

Ironically – it’s probably the absolute EASIEST part of this puzzle – it’s so simple that once you do it – once you get that first subscriber and write that first email and have that first A-HA MOMENT…you finally start to feel FREE.

So the first 3-step challenge is designed to get you to do this ONE thing.

One thing that can completely transform your business, your focus, your fun, your sense of freedom and your finances as well.

BIG STEPS FOR 3 STEP CHALLENGE

  1.  WRITE ARTICLES FOR A MINIMUM OF 60 MINUTES A DAY – (The more time you have, the faster you’ll see REAL results)
  2.   CREATE YOUR SQUEEZE PAGE
  3.    WRITE YOUR FIRST EMAIL MESSAGE

 CHALLENGE PREP:

You MUST

  1.        OPEN EZINE ARTICLES ACCOUNT
  2. –       HAVE AN AWEBER ACCOUNT   (OR YOUR AUTOREPSONDER OF CHOICE)
  3. –       HAVE A NICHE, MARKET OR AREA OF EXPERTISE
  4. –      HAVE SOMETHING TO SAY (OR SELL) IN THE NICHE, MARKET OR AREA OF EXPERTISE ABOVE

SPECIFIC DETAILS FOR EACH STEP

STEP 1 – CREATE SQUEEZE PAGE.  WRITE ONE BIG HEADLINE – 3 OR 4 BULLETS – AND STICK FORM ON PAGE.  THAT’S IT.

STEP 2 – CREATE CONTENT THAT LEADS READERS TO SQUEEZE PAGE AND SUBMIT TO ARTICLE DIRECTORIES.

SET ASIDE 60-90 MINUTES PER DAY TO DO NOTHING BUT GENERATE ARTICLES FOR BUIDLING YOUR LIST.

REMEMBER…THESE ARE NOT FOR YOUR BLOG. DON’T OVERTHINK THESE ARTICLES – THEY ARE ONLY MEANT TO SEND TRAFFIC TO YOUR OPT IN PAGE – THEY DON’T HAVE TO BE PERFECT OR WORKS OF POETRY.

STEP 3:  WRITE ONE WELCOME MESSAGE.  DELIVER ON THE PROMISE OF THE SQEUEZE PAGE. IF YOU ARE GIVING AWAY SOMETHING FREE AS THE OPT IN PAGE PROMISE – GIVE IT AWAY WITH THIS MESSAGE.

THEN………

SAY HELLO, INTRODUCE YOURSELF.

TELL THEM WHAT IS COMING – WHY YOU DO WHAT YOU DO – WHY THEY SHOULD BE EXCITED TO JOIN IN AND WHY YOU IDENTIFY WITH, AND APPRECIATE THEIR PASSION FOR THE SUBJECT.

NOTE:  THIS IS THE EXACT PROCESS I USED TO “MEET” 80% OF YOU ON MY LIST – AND HOWEVER LONG AGO IT WAS…YOU ARE STILL READING TODAY……. so clearly it works!

On Monday, I’ll be sending you links to my new articles, my new opt in page, and my new offer to my “new list” so you can watch, compare and contrast my campaign against yours.  

Why?

1 – Because I will participating in the challenge as well..:-)

So – you’ll get access to my example articles I’m writing, my opt in page examples and the offer I’m making my new subscribers…built 100% from scratch, using the same 3 steps.

I will be launching my brand new coaching program (called 5 weeks to freedom), and will be building a brand new new community using the same simple process you’ll be doing as well – and within a few hours of publishing my new content – ..I expect to have the beginnings of a new community of friends, fans, followers, and ultimately, new customers and clients as a result.

(and if I do my job right………some of these people will ultimately become some of my best clients down the road)

The same simple process will work wonderfully well for you as well, and if you still have big goals and dreams – I truly hope that you try………and prove it to yourself.

Again – I’ll be doing this 100% part time – 90 minutes or so a day starting today – and most likely, if history is our guide, while watching “Thelma and Louise” for the 6th time this month in the background)

Spoiler Alert:  I never understand why they drive off the cliff at the end.  They still have so much to live for.  Plus it feels like such a painful way to go.  It still bothers me every time I see it, even though I know it’s coming and try to talk them out of it from my laptop in the kitchen.

Remember, if you particpate and start your own campaign,  you will get access to my content – my opt in page (which you will be free to copy for your niche if you like) and my 3 step process flow which will be EXACTLY what I’m recommending you do as well.

This exact system has resulted in almost 4 million unique readers in my personal EZA account alone as of this morning….and double that in projects I’ve worked in with partners and clients.

You have the steps to start.  I not only promise that this WILL work – I guarantee that if you do it, you WILL generate your first subscriber…in under a week.  (And that’s a mighty long time to be safe)

As a matter of fact, if you do the steps exactly as outlined above, and DON’T get find people are signing up for your list – if you post your links on our FB page – I will tell you what to change, fix, modify to improve…for free.

(No private emails please – please only post these on the FB wall if you are stuck…so that others can benefit as well)

What to do NEXT?

–       Register for the First 3 Step Challenge List HERE:   (this will give you access to all email updates)

–       Start creating content in the niche that YOU love or want to work in

–       Prepare for small simple steps…..that lead to powerful(and profitable) progress you’ll love

This is easy, actionable stuff that EVERYONE can do. It’s not magic.  And it’s not about getting rich in 3 days.

It’s about passion – and purpose and PROGRESS – and setting the Universe in motion to move  the magic of momentum in your favor.

If you can write an article, and put a sign up form on plain HTML page and can write a follow up email that says “Hello and Welcome!”…You CAN do this. 

(And pretty much 90% of everything else you need to do to turn your passion into profit)

Thanks again for reading and looking forward to having you join in on the fun..:-)

 

Ian

Sign up for challenge updates HERE

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I'm a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he's super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says " it's always NOW" when you ask who is up. Enough about me. We barely know each other. Stop staring. You're making me nervous.