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This is a great, short but inspiring post from Grasshopper.Com featuring some of the “Mommy Bloggers” who are kicking butt and taking names….and presumably not only the little ones that live in their own homes.

It’s a a great post for a few different reasons, but to  me……most notably the detail they divulge about DOOCE.COM, a prominent blog maintained by “Recovering Mormon Mom” Heather Armstrong.

According to to the numbers revealed in the post, not only does her blog generate 100 thousand visitors a day….she is earning 30 to 50 thousand dollars a month per month in ad revenue alone. 

(her blog is pretty ad heavy……a bit too heavy for my taste, but clearly, when you’re generating 50k a month in revenue from the power of your prose alone…..you can afford to lose a few visitors who are off put by the amount of advertising you’ve got cramming up against your content ….something Ezine Articles.Com has been teaching us for years on FAR bigger numbers than that)

The funny thing is….while her writing is GOOD…..and she’s pretty funny, too……and I enjoyed what I’ve read of hers in the past……..it’s not OVERWHELMINGLY or unusually good, or riotously funny.

As a matter of fact…….

I can think of 3 or 4 “mom bloggers” on my list right now whose content I’ve peeked at over the last few months from a Facebook link, or a comment they’ve left here, who to ME……are more talented….and whose content is either better written, funnier, more inspiring or more entertaining but that are struggling in relative oblivion and anonymity and probably always will.


Mostly because they don’t really have a STRATEGY, or structure, or a sense of how to incorporate their ART into income and parlay PASSION into profit.

Alternatively……..Heather Armstrong is being written about in the New York Times as both a content creator and an income producer and an influencer and ultimately…….an entrepreneur most work at home moms want to emulate.

The difference?

Other than a little bit of luck and some good fortune thrown in for good measure……she’s most likely a woman with a grand PLAN.

I’m sure it didn’t start out that way, but…….

What she’s done so well, in my view…..is create a pretty good working example of the “Content Community Continuum” marketing model, even though of course, she’s not calling it that.

She has –

  • Content
  • Character
  • Community
  • Conversation
  • Curriculum
  • Conversion
  1. She started, like most of us who start a blog……with an idea, and some content.
  2. And then infused that content with a character and a unique personality (or public persona) that cultivated a community.
  3. And then opened up that community to conversation around common concerns.
  4. And her curriculum….or monetization model appears to be the easiest one there is for a high volume, general interest blog.  (a site smothered with contexual and affiliate ads and then ultimately, hard goods branded arounded the site)
  5. Her community is comprised of LOTS of user generated content (both comments and community Q and A, groups, member profiles, etc)
  6.  She has her blog linking to a community forum.
  7. And her community forum featuring Q and A created by her community.
  8. And her community creates continuity between her onsite content….and her OFFSITE content.  (Her Amazon books that appear to be complied DIRECTLY from the blog posts themselves….which means her “real world” published content is really curated from her own blog content, too…:-)

The truth is, you don’t need to have 100 thousand visitors a day to make this model work.


I’ve been doing this stuff full time for years…….and having a lot of fun…..and living in a perpetual state of year round beachy bliss……. and THIS blog has never gotten 100 thousand visitors in a whole MONTH..:-) 

(although it’s not a main source attention…..or  income, either)

Anyone can do this.  Yes…there is a little bit of the luck of the draw involved.

Not every talented writer is going to get 5 million visitors a year to read their thoughts on diapers, depression and dog doo.

But you don’t need that to build your blog, your brand, your business and your bank account.

You need a strategy.

And a structure.

And a sequence.  And most importantly…the stick-tuit-iveness to, well…..stick with it 🙂

You can literally install Buddy Press for FREE and add a Q and A plugin from WPMU for FREE and have the exact same setup in 90 minutes flat…..no mess, no stress, no muss and no fuss.

A really good investment if you have a spare 3 bucks lying around – I highly recommend “amatuer” novelist John Locke’s ebook on how he sold 1 million ebooks in 5 months, using a marketing model VERY similar to the one above.

And to be honest with you, if you read his ebook (it’s something you can read in a few hours…and if you have a message you want to get out to the masses, it’s pretty inspiring, too) the one thing HE really struggled with was building an “opt in list”….which for us, as internet marketers, is probably the easiest and most natural part of the process there is.  (he talks about one day having a list of 10,000 people to “talk” to via email…..a figure that’s NOT hard to hit using techniques we talk about often on here and in some niches……in a month or two as well)

(and why I truly believe if you apply the Content Community Continuum system as I outline in the free PDF’s you can grab from the navigation bar above, you can actually put together some of the pieces of the puzzle far faster than those who find list building and newsletters and email sequence follow ups a foriegn concept.

Anyway – regardless of whether you are a Mommy blogger or a daddy blogger or just a burnt out blogger like me, check out the link below and take a good hard look at some of the creative ways real people just like you are pursuing their passions with a furious focus…having tons of fun and creating a real contribution in the communities they care about most.

Enjoy 🙂

More than 10 years ago, Heather Armstrong launched a blog to joke about pop culture, her job, and life as a single woman. As the years passed, she got married, had kids, suffered from extreme postpartum depression, dealt with broken washing machines, decorated her home, cleaned spit-up, changed diapers, and wrote about it all. Over time, all that blogging landed her book deals, media appearances, and $30,000 to $50,000 per month in ad revenue alone.“She is one of the few bloggers who wield that kind of clout,” New York Times’ Lisa Belkin wrote. “Typically, there are 100,000 visitors daily to her site…where she writes about her kids, her husband, her pets, her treatment for depression and her life as a liberal ex-Mormon living in Utah

Parenthood Redefined: The Enterprise of Mom Blogging | | Grasshopper BlogGrasshopper Blog

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I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.