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Does Paying for Advertising on Facebook Work?


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Apparently, General Motors says NO…:-)

With so many businesses seemingly foregoing traditional blogs and focusing so much time, energy, effort (and income!) on Facebook brand and business building instead……..I sense this is going to be just the first major advertiser to pull back their premium FB budget and focus instead, on more organic, traditional relationship building efforts instead.  (through the more basic free FB toolset which undeniably is a big boon for all brands and business)

Interesting reading (and timing, in light of the upcoming IPO) none the less.  Check out the full story at the link following the short excerpt below..:-)

GM marketing executives apparently started reviewing the company’s Facebook strategy earlier this year, and eventually determined that it wasn’t getting much mileage out of paid ads, unnamed individuals told the WSJ. The automaker, however, will continue to expand its use of free marketing on Facebook.Marketing chief Joel Ewanick told the newspaper that GM “is definitely reassessing our advertising on Facebook, although the content is effective and important.” In this sense, “content” refers to GM’s company page on Facebook and similar promotional initiatives that Facebook permits at no cost to companies.The automaker’s move is probably the last thing Facebook wants to hear right now. The social network is expected to begin trading its shares Friday at a price that could value the entire company at as much as $104 billion. Earlier today, Facebook officially boosted the price range for its offered shares by almost 15 percent, a sure sign of strong initial demand

GM to yank $10M in Facebook ads, saying they don’t work | Internet & Media – CNET News

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