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Is content marketing really KING, or is it just a silly catch phrase that online marketers and social media mavens throw around to sound smart, strategic and cutting edge?
The truth is, in my view at least…..content is NOT king at all.
And in 2012, it’s conversational marketers who cultivate a community of fans, friends and followers who share a passion for a given niche, topic or area of interest who are going to succeed in the long haul…..PERIOD.
I’m betting my entire business on 2 very simple ideas going forward:
- Creating robust social communities in hyper emotive, meaningful markets using easy to implement (and often free) tools like WordPress, Buddypress and other simple plugins that facilitate interactivity between members and encourage user generated content.
- Initiating that relationship where possible through a traditional list building tool (like an opt in form…..so that I can control the ebb and flow of the conversation with my community in a way that is most conducive to conversion. (and for CONVINIENCE to them, as I can share the strategies and point them to the places that I believe are most informative, engaging and entertaining, and that others have found most helpful straight away)
I truly believe that for those of you on my list who are trying to implement the Enlightened Entrepreneur idea in your OWN business, that this is the smartest strategy on the planet for building your brand, while sharing your gifts and contributing a unique voice to a community you care about.
Content is obviously REALLY, really important!
But anyone can create a list of “7 Ways to do THIS”……or “3 ways to do that”.
It’s easy…..and it doesn’t take a lot of talent, or passion or purpose to be prolific.
That’s content……but it AIN’T conversation.
And most importantly, it’s not going to compel, cajole or convert your community into clients and customers.
I read an article the other day that cited that something like 50% of the BIG businesses that advertised during the Super Bowl used their FACEBOOK page for the “call to action” in the campaign.
The reason isn’t because they are “content marketing”.
It’s because they want to have a continuing conversation they can CONTROL with a community of friends, fans and followers who are always in the loop whenever they have something new to say.
The implications for that are really HUGE.
A subtle but signficant shift is underway in how almost ALL businesses will “talk” to their customers, clients and ideal audience in the future.
You and I can do the very same thing and that’s very exciting.
I really believe that the Enlightened Entrepreneur Blueprint PDF and sequence of steps I’ve covered here WILL work for you.
It’s not magic. It does require work. It is a lot of fun…..and if you feel a higher calling about your content and your conversation and your community and any other word that begins with a “C” that I’ve missed above…….THIS SYSTEM WILL WORK FOR YOU TOO..:-)
Please apply it – it’s FREE, it’s fun and it works.
For more opinions on content marketing from around the web….check out the short article from Entrepreneur Magazine below 🙂
So what exactly is content marketing? It’s the creation and publication of original content — including blog posts, case studies, white papers, videos and photos — for the purpose of generating leads, enhancing a brand’s visibility, and putting the company’s subject matter expertise on display. HiveFire’s researchers found that an impressive 82 percent of B2B marketers now employ content marketing as a strategy in their marketing programs. Coming in at a distant second place is search engine marketing at 70 percent, followed by events at 68 percent, public relations at 64 percent and print/TV/radio advertising at 32 percent.Seventy-eight percent of respondents said driving sales and leads was the top marketing goal of their organization, followed by boosting brand awareness and establishing or maintaining thought leadership (both at 35 percent). Another 28 percent said their primary goal was to increase web traffic and 24 percent said it was to improve search results.