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How important is it to love the work you do when picking a niche…..or picking a “passion” to pursue online? 

Are the best markets those that have the best keywords or the most volume or the least competition or the highest paying affiliate programs? 

I submitted the article below a few days ago to EZA for list building purposes…..and I truly believe that the ONLY real consideration when picking a niche is personal PASSION and a desire to immerse yourself in a universe that you truly CARE about. 

When I think back to how many weeks, months and even years of my own life I’ve wasted working on stuff I just don’t care about….and how little meaning so much of that effort had, it actually makes me sad..:-)

Knowing what your gifts are….and being brave enough to share your flare, to take a chance, dive in, get muddy and make your “marketing” meaningful is actually the biggest challenge that there is, and I really believe that the real rewards are reserved for those that take that leap of faith.

I love this quote by Terence McKenna and have found many feather beds in many of the places I’ve feared most myself…:-)

Dream the impossible dream and the world will not grind you under, it will lift you up. This is the trick.  This is the shamanic dance in the waterfall. This is how magic is done. By hurling yourself into the abyss and discovering its a feather bed.”
― Terence McKenna


You can read the whole article on EZA at the link following the short excerpt below.

You CAN change the world with your life, and you don’t need to be some sort of super star, celebrity or famous entrepreneur to do it.You need 4 primary ingredients… and a belief that the Universe conspires to reward those who follow their dreams.

Start with PASSION. Your own unique gifts. You either have this or you don’t. And most of you DO… it’s just a matter of digging deeply, being brave being willing to share your flare with the world.Next, you need to create CONTENT around what you love.

Articles like this are a perfect example. I love entrepreneurialism, sharing, and caring about trying to help others create a business around things that make YOU come alive.

So this is my content.Next you need a community. These are your readers, your subscribers, your fans, friends and followers, and the folks who will help spread the word about your business in the places that they live, work, SHARE and play.Lastly, you need a curriculum, or something to convert your community into customers, clients and CASH!

The truth is, this is the “selfish” part of the equation for you, and where you parlay your passion into PROFIT. However, it’s also where you get to create the most change in the world as well… especially if you create a coaching program, a consulting business, or even information products around what you love… and what you do best as well.A life coach is a perfect example of the above ethos in action. So too would a yoga teacher, a martial arts master, a financial planner, a credit counselor, a diet mentor, a spiritual advisor or any other person of passion who wants to create change in the world through action! (and hopefully, if you’ve read this far, that person is YOU!)

How to Change The World in 3 Simple Steps (And Make AMAZING Money Doing What You LOVE)

View all posts by ian

I am an author, artist and entrepreneur. My 2 passions are writing about, and teaching Marketing and Meditation. I like to think I’m a lot like Eckhart Tolle, if only he was taller, and a much better tennis player. (it turns out in person, he’s super short, has a terrible backhand and wears this weird scottish hat thingy that makes it really difficult to concentrate while serving) Plus he refuses to keep score and says ” it’s always NOW” when you ask who is up. Enough about me. We barely know each other. Stop staring. You’re making me nervous.