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Video Marketing Tips: How to Build a Brand Around Video

Video Marketing Tips:  How to Build a Brand Around Video

Want to build an authority site, web directory or content community but don’t want to do a lot of the heavy lifting associated with creating something new?

Video community sites – be they content CURATION, or content creation, or some combination of both, can be the absolute easiest way to grow a niche authority site in a jif….with a minimum of heavy lifting.

Here is a great new video community theme for those of you looking to do video marketing, but to “build something” in the process – with user generated content, growing an asset, and creating community and a brand outside of just “vlogging” yourself for traffic.

One of the things I’ve been experimenting with for a few months (with varying degrees of success, I’ll add) is creating “mindfulness” and marketing based video content in an LMS format (learning management system) – and using sites like and with, to deliver video lessons to subscribers.

While this is a great and low friction option, having a video based community, where folks can upload videos themselves, interact with other members, like, share, comment, opine, find, favorite and LEARN, all on the same site and platform, has always been a much preferable option for the future – rather than “building something” on someone else’s property. (e.g. – using Teachable – or Teachery – or Udemy – or any of the SAAS LMS options are great – but you don’t own the platform – you are renting space on someone else’s territory and developing it for them – which has always violated a “control what you create” maxim I try to follow when possible)

Anyway, a lot of folks who have subscribed to my bUILD SOMETHING course – have asked about video based communities as an authority site option – and I think for those of you looking to build something in the space – this is framework is a great option. You can add a shop, affiliate offers, user generated content, content curation, video ads, buddy press (social community), LMS offers (using a subscription model) etc – all for under $100.

If you DON’T think video is a good play – check out some of the 2017 stats on video marketing, and where the industry is moving, at the link below.

  • Video is projected to claim more than 80% of all web traffic by 2019.
  • Adding a video to marketing emails can boost click-through rates by 200-300%.
  • Embedding videos in landing pages can increase conversion rates by 80%.
  • 90% of customers report that product videos help them make purchasing decisions.
  • According to YouTube, mobile video consumption grows by 100% every year.
  • 64% of customers are more likely to buy a product online after watching a video about it.
  • 87% of online marketers are currently using video content in their digital marketing strategies.
  • A third of all the time people spend online is dedicated to watching videos.
  • Video ads now account for more than 35% of all ad spending online.
  • 59% of company decision makers would rather watch a video than read an article or blog post.
  • Digital marketing expert James McQuivey estimates that a single minute of video content is the equivalent of 1.8 million words.

Five Smart Reasons To Start Using Video Marketing

As one of the fastest-growing and most in-demand forms of marketing out there, video marketing stands out as one thing all marketers should be using right now. Here are the top five benefits of video marketing:

  1. Video content promotes brand recall.

According to HubSpot, 80% of customers remember a video they’ve watched in the last month. One of the biggest strengths of video marketing is that it’s highly visual and auditory, which means it’s easier for many users to remember than text-based content. When customers remember your video marketing content, they also remember your brand, which translates to more sales and leads for you. What’s more, customers typically like to share videos they enjoy, which can expand your online reach.

To make your videos as memorable as possible, ensure that you’re keeping them in line with your brand strategy. This means keeping colors, fonts, logos and voice the same in your video marketing as they are in your blogs and articles. While videos do things text content doesn’t, users should still be able to recognize the style and format of your brand’s videos online.

  1. Video marketing can boost your site’s SEO.

Sixty-five percent of business decision-makers visit a marketer’s website after viewing a branded video. It’s clear that quality and relevant video marketing content can dramatically improve your site’s SEO by driving people to your homepage. Additionally, video can enhance your conversion rates: HubSpot reports that 39% of business decision-makers contact a vendor after viewing a branded video.

How to Simplify Your Sentences. (so they don’t run on and on and on like mine)

A great visual aid for learning how to keep your sentence structure short… you don’t use all of the various grammatically incorrect crutches like me, to keep writing and writing and writing, even when you know you really ought to have stopped 3 words earlier, not to be confuesed with 3 doors down, who had a big smash hit with “duck and run” back in the early 90’s when I was growing up (correction: already a grown ass adult).

To avoid atrocities like the one i commit above with shocking frequency, check out this helpful little typing app.

It’s good to know the Kennedy’s are as screwed up as the rest of us common folk.

My favorite line from a news story now may be:

“Meanwhile, Caroline Kennedy reportedly screamed at officers, “I went to Brown and I’m a teacher, sweetheart,” before sticking out her tongue at them and bursting into tears.”

That’s almost as good as – “Joe was happily eating an ice cream sandwich, when he suddenly screamed at a stranger, and then inexplicably combusted into millions of  tiny air bubbles and floated away”

I rarely read Fox News.

And I’ve never met a Kennedy.

But tonight, but feel both are well worth doing more often.

As a side note – I have made a fool of myself in front of many a police officer. (although in my case, contrary to Caroline’s – typically with my tongue planted firmly in cheek)

I use a ton of productivity tools in my typically shockingly unproductive days.

So I’m looking forward to seeing all of that change, with Notion.

Not that it’s going to help me from breaking down in uncontrollable sobs at inconvenient moments in the day.

But it will keep my files organized, and beautiful and all in one place, when I’m ready to get back to work.

Plus they pass you free tissues so your work doesn’t get soggy and sad, like you. (for the rest of your bawlers out there)

And no, I didn’t say #ballers, you wanna be rockstar.  Don’t lose the plot here.  You are not a ninja.

In all seriousness – Notion is a beautiful and really amazing productivity tool that hasn’t quite replaced ALL of my apps (I still really like Workflowy and Milanote) – but the more I use it, the more I love it.

Check it out.  (i’m using the free version, and  it’s plenty awesome)

This is an Awesome Idea

Is Your Directory Going to be Hyper Local? (A killer shortcut for building BUZZ for your brand)

Step 1. Set up a viral leaderboard contest (see my video on doing this here using
Step 2. Buy some really good local “swag” to give away. (alternatively, if you are on a bootstrap budget, simply ask local merchants, business owners and vendors to contribute prizes in exchange for the promotion they’ll be getting by dint of your contest)
Step 3. Run hyper specific Facebook marketing campaigns to promote your viral leaderboard contest
Step 4. Everyone who signs up to win the prizes…..gets more chances to win, the more frequently they share! (each contestant gets a leaderboard dashboard to see where they stand, with a personalized link to share, and you can add more and more prizes/updates and swag to encourage them to keep spreading the word. Note: has built in fraud detection protection as well – meaning you don’t have to worry about the folks who try to “game” or cheat your contest, either)

Every person who signs up for the contest, is now on your email list.
Every time THEY share their special link……..on Facebook/Twitter/Instagram or otherwise, your blog/brand/business and directory is getting MORE buzz, more attention, more curiosity clicks and more link love….100% free.

For those of you who participated in my “self publishing challenge” back in 2016, this is the exact software I used to grow a list of about 1000 aspiring authors, in less than a week, without having to buy a single prize. (in my case, most of the prizes/gifts and “swag” were high end coaching offers that took a lot of my own time to fulfill, but that didn’t require having to buy “real” prizes at all – something you can certainly do here, as well)

Check out the video here.

And, if you are looking to build a hyper local directory this fall….and need some help, give me a shout. Our done for you directory service has been a ton of fun over the last few months, and I’ve just added a whole bunch of extra features you won’t find anywhere else.

1. The best keyword research for your niche, market or industry…..done for you, using the world class “” pro tool. ($99 a month – you get it done for you, for free)
2. 6 months of world class managed WP hosting on the Pressable platform – 100% free.
3. Lifetime access to a private community of authority site marketers, growth gurus, and authority site builders….100% free. (coming soon!)
4.Access to a dedicated team of low cost Virtual assistants and outsourced agents who “know” directory marketing better than most high paid “gurus” and the goofy gimmicks they peddle and pander to the public.

As many of you have asked…..I will also be adding an affiliate program to our directory marketing community, so if you’d like to be able to earn a great commission, while selling a true business in a box style system, with genuine, ethical and approachable community and support – let me know, and if you’re a good fit for our ethos and approach, i’d be happy to have you as part of our program! (our affiliate program will be the most generous around – with all sorts of exciting opportunities to not only earn a a great income but to get FREE sites built for you as well 🙂

A circle walks into a bar. (you know the rest)

A circle walks into a bar.  (you know the rest)

A circle looks at a square, and sees a badly made circle.


This sums up my life.  I’m living smack dab in a universe of squares.

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Love This.

Have You Peaked?

An interesting look at the myth that our best days (and ideas) are behind us. (actually, yours may be – but after reading this, I’ve got my second wind 🙂

That’s why you see me attempting things like a daily vlog or publishing a couple articles a week. I see the evidence that I’m terrible at determining what’s good or bad about my work. The things I think will get a ton of traffic, likes, shares, etc. do just the opposite. And vice versa. So I just keep publishing.

Today Stephen King, needs little introduction. But it might still surprise you that as I write this, he has no fewer than 5 adaptations of his work coming out to TV and film. That’s crazy. John Grisham’s work has turned into a lot of movies. But not 5 new productions simultaneously.

Stephen King is a genius. But if you playback his story, you see exactly why his genius is also so popular today. He’s never stopped writing. He’s written over 90 books, hundreds of short stories. He has 238 IMDB credits.

He’s prolific. He keeps moving on with new ideas. When Carrie was stuck, he’d already moved onto the next thing.

Stephen King has enjoyed a great amount of success since Carrie. It clearly wasn’t a peak. His work is still exploding into new projects now. But Stephen King just played the odds. He’d keep writing until he won.


NEW: How to Write a Non Fiction Book in 30 Days

Passion. Purpose. Publish!

Our next 30 day self publishing challenge starts on Sept 26th. If you have ever wanted to write a non fiction book on helping, healing, serving, inspiring, teaching, uplifting, or activating people to live better, bigger, bolder, happier or healthier lives, we’d love for you to join us!

Over the past 6 months, in concert with a few other blogging bodhisattva’s, inspirational architects and amazing creative activists and entrepreneurs, i’ve refined a simple, straightforward, easy, ethical and scalable system for building a platform with self published content. (no gimmicks, no gadgets and no goofy gurus required)

The basic ethos is this: Teach, don’t write. Start small. (but think scale…..or series) Teach one thing a time. Make people better. Re-purpose like a rock star. Write when inspired. Pop pains, heal hurts. Begin with the win. Ask empowering questions. (of yourself, your content and your community) And use self publishing prompts and book writing templates! (of which, i’ll give you a bunch of mine to use)

Whether this is your first book, your next, or your last……if you have passion and purpose and want to connect with a creative community of aspiring authors and transformational teachers, join us! Send me an email ( – say hi on FB below – or get a beta invite for (where we’ll be helping you sell your book/content or course on our platform, if you like – as well)

A Beautiful Site of Beautiful Sites

I’ve always wished I was a better web designer.

In another lifetime, I think I was.

In this lifetime, I’m sort of a stalker of really talented designers – always envying the pixel pushing magic & moxie of others I can’t quite match.

Here is a beautiful site, of beautiful sites.

If I had a magic genie, and 2 wishes, they would be.

1. I’d love to be able to dunk. (because then my hoop game would be complete, and everyone loves a shortish person with hops)
2. I’d love to win a web designer of the year award, from some official body full of people with good taste.

I’d also wish for world peace. And I’d love to see the Phillies make the playoffs in the next few years. But only if I got more wishes. And as you probably know, there is no such thing as a 4 wish genie.

Or shortish white guys who can dunk.

But I digress.

These are really beautiful sites. That was the point. Thanks for reading.

3 Questions

Join Us:

Asking Empowering Questions: How to Visualize Success (for yourself & your clients)

Asking Empowering Questions:  How to Visualize Success (for yourself & your clients)

The quality of the questions we ask ourselves are directly related to the quality of our lives. Tony Robbins said something like that once at 3am on my TV, and I took note at how true that really is. (mostly because i was asking myself whether I wanted a bottle of red – or white – to go with my day old dominoes pizza, at that very moment, and everyone knows only dummies and posers drink white wine with cold pizza)

So red it is.

Here is the thing though. The art of asking empowering questions WILL change your life. The more empowering the questions – the more OPEN ended the questions, the more fungible and flexible and more associative I become, the more the answers I need to hear, seem to appear.

I credit that with lots of meditation, an unusual amount of crying for a grown adult, and a bad mushroom psychedelic experience I had late last year.

In all seriousness?

The more I ask questions like these, of myself – and of others – my content, my courses, my communities – my inspired imaginary ideas and otherwise, the more clarity I cultivate about what I can offer, who I can serve, how they will transform, what I do well, and how my words (and work) can truly change the world.

How to: Find Perfect Clients in Your Niche (Niche and Need)

Q: What is the easiest way to get new clients? It’s set up’s silly!

What are set ups exactly?

Niche and need.

Businesses, clients and customers who are in your niche, and who have a need.

More broadly, it’s the simple, step by step process of identifying your ideal audience, discovering what they need, lack or are missing, and ethically approaching them with customized (but templatized) offers and opportunities to enhance their exposure and appearance of authority or expertise, by working with you or your team.

Web directories, as we’ve covered many times in the past, are a great way of giving yourself the appearance of authority, BEFORE you approach this audience, as you can show them you own something in the niche/market/industry or vertical that has empirical value from jump. (and if mature, can benefit them immediately to boot – e.g. – a popular local site, if they know of it already, and you approach them as the representative of that site or community, obviously you are going to be far more receptive than a “cold” email or call from a stranger.

Anyway, this video covers some of this in more detail, so if the idea resonates, watch and enjoy.

How to: Prelaunch Your Online Course or Digital Download WITHOUT Hacks, Gimmicks or Gurus

A bit earlier this week I was leafing through the “Teachable” private FB page (for teachers and trainers and folks using their platform to sell stuff) and there was a somewhat well known guy promoting his “how to prelaunch your course” course within the private FB community. (which is pretty much a no-no in most “closed” communities that are supposed to be supportive and not sales-y – but I’ve learned the hard way, that pushy self absorbed people will be pushy self absorbed people – regardless of the rules or guidelines. This is obviously a post for another time, though 😉

Ironically enough, I was looking at one of the recent WITHCOACH.COM platform updates over the last few days, and they’ve just added a super helpful, really useful and pragmatic feature for folks looking to “pre-launch” a course, or a digital download, but don’t want to have to jump through hoops, or set up multiple email capture forms, or hack one piece of tech with another, to have the whole thing operate in a seamless way.

You can now simply set your course (or product) to “pre-launch” in your back end settings…..and wala! Your course is now collecting names, building your list and allowing you to add content behind the scenes, in preparation for launch. (which is as simple as setting the course to “published” from “pre-launch”, where your content is now ready to be consumed.)

Withcoach is truly an awesome platform for teachers, trainers, makers and marketers of all types, and while I love (and use) Teachable as well, if you are launching a soloprenuer style business and want to sell stuff online, there is no better platform than Withcoach – it’s beautiful, functional, and the folks behind the platform are awesome as well.

Check it out here.

How to Hire Top Talent, Team Players & Get World Class Interns to Work for Free (live example audio)

In this short audio, I reveal my top secret strategy for getting world class talent to work for free. (including a live example of some of the best questions you need to ask BEFORE you end up paying more……for less)

We discuss:

1. The importance of passion and purpose in your work
2. Mythical animals – and picking the perfect domain name on the fly
3. Making lists to stay organized.
4. Why enthusiasm and sharing what you love with others, rocks.
4. A lot more

NOTE: This is my favorite interview. And no one really works for free. There is always ice cream. And cookies. And skeeball. But that’s a pretty small price to pay.

14 Ways to Build Your Platform on a BootStrap Budget

Grow your online agency income by 200% in Sept:

14 ways to grow your platform on a bootstrap budget: These are all ideas for building an “authority” site and establishing the appearance of expertise, simply by having taking the proactive step of BUILDING something in the niche, market/industry/vertical or local area you want to step up and stand out from the sea of similarity where all your competition will swim.

Review SITE
Q and a
Video Sites (create a mini youtube for your niche – can be augmented with user generated submissions/follows/feeds/etc)
Marketplace (shopify/wc/vendors plugin/makery theme/etc)
Directory (
Job board
Course community (teachable/thinkific/sensei – some greta themes here)
Mighty network
Curated (curation using newsletter, curated, revue – chipmunk theme or blog)
Local news

Your own ideas (think outside of the box!) even something like a Recipes style site can be an amazing idea for a specific niche or audience, there is a Turkish site that does this that gets millions of uniques a month – I will find the link and post it for those who want to see it in action 🙂 Whatever you can conceptualize – you can launch!

(note: as always, I’m posting the video with “automatic” transcription from ANCHOR.FM – a killer cool and creative podcast app that unfortunately, doesn’t do accurate transcriptions as well as everything else they do so well – so forgive the scrolling text that mismatches some of what I say 🙂

Join our private community and get access to lots of other videos/audios/articles/infographics and ideas for turning your PASSION and purpose into perpetual piles of profit using the authority site model for growing an online agency, selling services, or building BUZZ for your brand, blog, books and business…..on a bootstrap budget. –>


An Interview with our New Web Designer, a New Podcasts and the Power of Pursuing Your Passion. (and Unicorns)

Here is a quick interview I did with our new lead web designer. We talk about pursuing your passion, setting big goals, mythical animals (and why they matter) and why making lists is a critical piece of the puzzle for any creative professional

If you like this sort of behind the scenes peek at our creative process, please subscribe to our company podcast, where you’ll get more inspiring interviews like this one – especially while i’ll be living with my team, through the hurricane.