What The Hardest Man on the Planet Can Teach Us (About learning to forgive, building a business and becoming the best human being you can)

David Goggins is often called the toughest man on earth.

Whether that’s true or not of course, is impossible to know.

He is however, one bad man 🙂

I’m not a navy seal.

I’m not a marathon runner.

I don’t care about pull ups, breaking endurance records or breaking my body in the pursuit of achieving either.

But I still find David Goggins to be an incredible example of the sort of inspiration that I need in my life.

Goggins constantly refers to the moment he discarded his old, overweight, overworked and underachieving self, for the new super hero he has since become.

He can’t go 30 minutes without reminding the rest of us about his relentless pursuit of becoming the “baddest m@therf*ck#r on the planet.”

That’s not really a goal I care too much about either.

But listening to him describe his process – using that relentless voice to prod and push and move and motivate him to scale mountains in pursuit of that title…that has real value in my life.

It’s easy to get up in the morning and lose my freedom.

It’s easy to begin to point fingers, to play the blame game, to seek out the shoulders of others on which to foist my own failures, frailties and frustrations.

But when I tell myself , today – “I’m going to become the most forgiving person on the planet” – or the “most compassionate, kindest, caring person to ever walk the face of the earth” – I know I’m not going to win the award.

But I also know I’m going to fail well.

There is merit in setting outrageous intentions – and gargantuan goals – that elevate, uplift and inspire you to do great things, in the service of other things you believe in – or want to build – or become.

Don’t aspire to build a little business that makes your community a better place to live.

Aspire to build the business that changes the world.

Thing bigly 🙂

Act outrageously.

Be courageous, confident and committed to breaking your boundaries, exploring your edges and doing something that you come FULLY alive.

It’s not magic. It’s a single switch – and as Goggins would tell you – it’s always within reach.

🙂

Ian

Brought to you by Podia


5 Ways to Sell Your Courses on Podia

I’ve been getting a fair amount of questions over the last few days about Podia.com – the online LMS and ecommerce app that lets you sell content, courses, and products via an online store hosted on the Podia platform.

(I shared some of the success i’ve had with offering Podia free trials with one of my newsletter lists (also hosted on Podia, not all that surprisingly 🙂 and since then, the number of folks who have asked about my experience with the Podia platform, has gone up quite significantly.

I’ve used (and taught courses) on just about every different online LMS or ecommerce SASS there is.  I like most of them.  I love a few of them.  And Podia, no doubt, is one I love.

Here is why.

  1.  You can sell courses on Podia.  (obviously)  These are your traditional, video courses, PDF based courses or “storehouse of information” courses, where people sign up, and have dashboard access to any and all the information you’ve added to the course.  You can include PDF’s, images, videos, text, audio, etc.  Most platforms offer this, so while Podia does it beautifully, it’s not all that unique to them.
  2. Digital downloads.  You can sell your ebooks on the platform.  You can sell PDF’s, audios, videos, etc – all available for DOWNLOAD, rather than as a sequential course.
  3. You can create drip courses, where some information is available on day 1, and some they have to wait to get access to at a later date.  (i.e. – + 3 days after registration, + 5 days, + 7 days, etc.  Most platforms offer some form of drip, so this isn’t a huge USP for Podia.
  4. You can offer PATREON style MEMBERSHIPS.  This my friends, is awesome.  This allows you to add updates (like this blog post, for example) taht are protected, and restricted only to members you give access to.  (and they offer unlimited levels, so you could create 10 different levels and only offer access to some of them, incentivizing your members to upgrade to read things others are getting, but you aren’t.  Medium is offering something like this now as well – although to be honest, Podia’s version is FAR slicker and sexier for course creators – and much easier to monetize as well.  See my membership example on their landing page, here.
  5. You can create automated email sequence only courses – meaning, you create the course, but put NO content in the members area.  Instead, your course is delivered by email, over a period of days.  This harkens back to how things USED to be done way back when (anyone remember the ignominious “email mini course days?” where everyone and their uncle fester was “teaching” something with (bad) emails?  The good news is, as a culture, we’ve managed to burn enough of our collective braincells and hijack our meager attention spans so effectively (which I’m pretty sure, like everything else in life, is Sean Hannitie’s fault) – that SHORT email courses are coming back in a major league way.  I actually LOVE writing these sorts of courses, people like them and there are a great way of introducting your ideas with mini morsels of magic, rather than data dumping a whole avalanche of information on your students with longer course content.  (plus email remains one of the most reliable ways to keep your students engaged, rather than having to keep coming back to their dashboard for every single lesson)

A company that does this very well is Daily Bit’s Of – a great little start up teaching app that sends all of yoru lessons over by email – and keeps them under 5 minutes by design.

You can do the very same THING on Podia – but branded to YOU – and your business, rather than writing them for someone else.

Feel free to mix and match all of the ideas above to create the perfect learning experience for YOUR audience.  Like I do, you can run much of your business on Podia.  It’s fun, it’s beautiful, it’s easy to use (and learn) and they are good people, too!

Try Podia for 14 days.  No Credit Card Required.

 

 


5 Things to Love About Wilcity Directory Theme

Edit: Grab Wilcity Theme Here. (native apps are launching soon – and will be INCLUDED with the theme for folks who own it in advance)

I’m getting a fair amount of questions about comparing Wilcity to Mylisting.  Wilcity was actually taken off the marketplace (TF) for a few days due to an Envato issue, and is back on this morning.

 I remain a pretty big fan of Mylisting theme for folks building directories using the “fully managed listing” approach to building a digital media/online agency style business (mostly because mylisting allows you to extend each listing in such cool, colorful and creative ways that allow your listings to become an actual stand alone “mini site” for the person, professional or profile in question)

That said, Wilcity is quite beautiful, and does some things better out of the box.

  1. Really beautiful mobile first design aesthetic and UX
  2. Customizable listing types (create your own unique listing criteria on a listing by listing basis)
  3. Well thought out call to action elements on the listing pages(book now buttons, reviews, hours and more are easy to identify, elegantly styled and eminently clickable as a result 🙂
  4. Great interactivity on the listings and events pages (lots of opportunities for natural user generated content, reviews ON reviews, event comments, and more)
  5. Really well done user profiles NOT using Buddypress. (I like this approach for a bunch of reasons, while simultaneously, being a big fan of the buddypress integration on MYLISTING. Each approach has it’s own unique pros and cons — but well worth checking out how Wilcity has done this here)
  6. Of course, they have a native app planned for August, which IS a gamechanger – and could in fact, tip the scales quite heavily in their favor, especially for those of us who want to build ASSETS (as in, virtual properties you can later sell,. in a niche, market, locality or vertical of your choosing.  For $100 bucks or so – and the cost of a domain name – you’ll be able to “flip” a directory, with a native app – without much trouble, for many multiples what you invested in the project)

Grab the Wilcity Theme here.

Join our community of authority site marketers, and digital media consultants, here.


How to: The Easiest Content Marketing Strategy for New Directories

One of the absolute easiest ways to launch your directory project is actually the most counter intuitive.  Install, but ignore the directory.  Focus on adding ordinary articles and blog posts.

Take 30 days, and just pretend you are building an “average” blog  on a city, niche, vertical or industry, and just add short, relevant blog posts.  Or – Use Buddypress to “curate” content relevant to your niche or locality.   (or better yet – do both)  This gives your project 2 super important things – 1. Momentum (and the smooth slope that comes with pitter patter of progress) and 2. CONTENT.  You can use this content to “seed” the site, so when you’re ready for real eyeballs and live people poking around, (either the public, or your potential members) you’ve got a lot of content available for them to see.

Here is a question that captures this idea, below.

Q from Tatiana on Youtube:  I was thinking to have a city portal focusing on the tourism side of the thing and actually I was just finishing up as a blog. I thought that to start off I should become an authority on the subject and then start partnershiping with local business. Do you believe I should start with a directory theme instead and blog from it? Because I thought about having 2( 1 site for the blogging and 1 for the listing) Not sure how well the listing themes would go to feature a blog. Tks for any feedback ☺️

A:
Hi Tatiana!  I don’t think there is a “right” answer per se, but my own preference (and recommendation) would be to 1. build the site with a directory theme/framework – and 2.  Just focus on adding blog content first (ignoring the directory/listing component) for a fixed period of time (let’s say 30 days – or 90 days or whatever makes the  most sense for you)  3.  When your site starts to “mature” a bit – you already have content (your blog posts) and this offers you some credibility/authority (and hopefully some organic traffic) that allows you to smoothly move into the “listings” phase of your project.  (e.g. – you can slowly start adding listings, to compliment the blog content – and you’re site will look much more “authoritative”, by dint of the blog articles – than it would if you had only one type, or the other.  (blog or listings)

There is a 3rd option as well – which is to use Buddypress and add “curated” content  (like a FB business page would do – linking to other sites/articles or news items of interest) – which, if done with a cohesive strategy – is a great way of building a true authority style site in a city – and iterating/growing the content (and community) in a step wise + strategic fashion.  (there is a lot of nuance to all of this – but the above is the easiest approach, and that integrates the best combination of content – especially on a city/regional style site)  Hope that helps!


The Power of Purpose

“You can have a job, a career or a calling. You don’t choose your passions, your passions choose you. All of us are gifted with certain passions, and the people who are lucky are the ones who get to follow those things.” – Jeff Bezos

It’s easy to throw around words like passion, purpose, mission and calling.

It’s much harder to actually do the heavy lifting to follow them.

I watched something a few months ago that stuck with me. An interview with a front line warrior in the civil rights struggle just a few short decades ago. He was describing the difference between a moment, and a movement.

Moments are frozen snapshots in time, crystalized when people like us rise up to fight for things we believe in. They are often well intentioned, fueled by the right instincts and intuitions and even the appropriate outrage. They plant a proverbial flag in the sand that says – NO more.

Moments matter. They are important. But they are fleeting.

Movements, on the other hand, endure. They aren’t defined by a single bumper sticker. Or a heroic hashtag. Instead, they are built and burnished by sacrifice, sweat, hard work and sometimes, loss.

They are defined by seeing some thing bigger, brighter and bolder – a vision of a different, and better, future.

And a willingness to believe in that bigness, and to see something worth sacrificing for in it’s service.

Of course, some movements are much more important than others.

And some callings, maybe less so as well.

But they all matter. And I do believe that finding that thing – and planting a flag – even if it runs counter to every other practical (or entrepreneurial) intuition you have, is the first step to true success.

What calls you?

What do you love?

Who does it serve?

How will your words (and work) change the world?

We would love to hear what makes you come alive.

Because THAT is what will matter most.

Brought to You by Podia.


Building Your Digital Media Brand (12 Online Agency Offers)

Here are a few simple ways to launch your digital media consultancy with high end offers you can sell to your professional peers, niche neighbors & ideal audience. (NOTE – this was created specficially for directory builders, and authority site owners, hence the understanding that you’ve already got a “built in” audience or niche to target)

Download the PDF here.


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