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Falling in Love with Bad Ideas

Some of my ideas are really bad.

But I love them anyway.

I churn out bad ideas like donald trump churns out insomina inducing tweets for the rest us.

I think it’s the byproduct of optimistic rumination.

I tend to be enthusiastically optimistic about my place in the cosmos.

And I tend to overthink.

Which I find, is a bad combination.

Because given enough time, I find, I have no problem ruminating my way to thinking every bad idea is a unicorn in waiting.

These rumination sessions, which can last days, weeks or even months, almost always end up with me high fiving Oprah, with an enthusiastic audience, and sullen Steadman looking suspiciously, and enviously on.

I can almost taste the tension.

In reality?

My bad ideas are generally a 6 month time suck wearing a bad disguise.

It’s a hard thing to shut off.

The constant enthusiastic ebb and flow of bad ideas.

But i’m working on it.

And writing it down feels like a good place to begin.

People Don’t Suck

“People suck”, she said.

They do“, he agreed.

These 4 words stuck in my skull this morning, overheard on a late morning (slow) jog from my spot – across the soggy, stormy park across the street.

On a damp and drizzly day, especially – it’s easy to think that people suck.

I’ve spent a few hours with these 4 words – this casual conversation – ratting through my brain to see where it sticks.

It would be so easy to agree.

So easy to use this stark but simple statement – as a morning mantra to push and prod my way through the crowd.

But people are awesome, really.

That’s what I see.

Even with my head down, facing forward, just slogging my way through the day.

I see goodness and grace in unexpected faces and places, if only, I look again.

People don’t suck.

Sometimes we need to be reminded they do, to remember we don’t.

The Quickest Way to Get There From Here

With there, being, in this context, where ever you want to be.

Starting an online agency can be a daunting, disappointing and even dubious task. What are your REAL objectives? What are your unique skills? Who is your TRUE audience? Who REALLY needs what you know, do or can offer but doesn’t know you exist?

marketing consultingIncorporating web directories as a marketing strategy – or using authority sites, community building and other approaches remains my FAVORITE “newbie” friendly way of quickly and easily growing a profitable online business in 2017.


It’s fun. It’s evergreen. It’s challenging. You deal with REAL people. You offer REAL value. You change REAL lives, connect with your community and no longer find yourself chasing shiny ephemeral objects that are perptually doomed to disappoint.

If you love marketing, there are millions of people, right now….who NEED you.

Why? Because they DON’T love marketing. And don’t understand a fraction of what you already know, right now, in this very moment, even if you feel like you need to learn a whole lot more. (you may – as do I – but that never ought stop you from doing the above – or starting something you love)

If you want to launch a hyper profitable, online agency style business around the WEB DIRECTORY/authority site model – and want to be an early member of our course and community, you’ll get all sorts of “in early” amazing benefits that won’t be available to others down the road. (including a 300% guaranteed ROI – lifetime – or your money back)

I’m so confident in this model – not because of me – but because it’s so damn easy to set up and to scale. If you truly want to BUILD something with your ideas – ASSETS you own – online real estate that is viable, valuable and evergreen – clients and a community who value your skills and expertise – I know of no other income opportunity that provides all of this, at pretty much any and every stage.

I encourage you to watch the series of videos you’ll find sprinkled throughout the blog over the last 30 days, and if the idea of becoming a highly paid marketing consultant, WHILE building assets in just about any niche, market or industry you choose – appeals to you – to get in touch – and I’ll fill you in on the details of the coaching, course and community, before it goes live.

How to Start Writing Your First Book (EVEN if you don’t Feel Ready to Write)

Start Writing. And Start Now.

This is the transcript of the first piece of a recording I did for our new author marketing challenge that is launching in April on the BODHISATTVA network. IF you want to wake up the world with your words…and your work, our “beta” users are getting amazing results, and I can’t wait to open this up for all. We have courses coming…and a killer community, and I truly believe this is going to be an amazing and inspiring and motivational thing for anyone who wants to write, but has procrastinated for whatever reason….getting your message out into the world.

If you want the audio to this call, I’m happy to share that with you as well. The transcript is below, and it’s been edited using the Cassette app (which is awesome, by the way) BUT, there are going to be some “flow” errors and some weird word salad “huh?? moments too – as it’s AUTO-MAGIcALLY transcribed and occasionally, there are word mismatches from what I said, versus what the app thinks I said 🙂

If you want to write a book, but struggle with some of the motivational elements, or the mechanics, I hope you find this helpful. And I’d love for you to join the challenge and our community as well – so say hi to me on Twitter or using the contact form below.

The transcript of the call is below.

Hey guys soon this is the big overview on the twelve new rules for writing a book course. And I’m gonna quickly share with you what I think are the most important pieces of the process that I’m going to be covering in the curriculum to follow.

So the first major point that I want to discuss is that writing a book will change you. It will shape you in all sorts of cool and creative ways it will give you confidence.

And a sense of competence in your profession or your area of expertise there’s really nothing that is more and magical and motivating then realizing that you have a book published.

I’m gonna tell you some stories later on in my own life, even just recently in two thousand and sixteen and even early in two thousand seventeen that have really been in a really impactful in terms of seeing this arise in my own life in the world.

Now this course is also going to be really different. The goal is not going to be to knock you over with flowery poetic pros or some word salad of empty advice that I see so often online especially as it pertains to our writing

Instead I simply want to give you a scale up or a new way of thinking about what it is that tou are going to write or maybe even your ability TO write.

I think one of the things that scares people, where that really keeps many of us from from being as creative and outputting as much information as we have and in our heads is this fallacious belief. The erroneous belief that you have to be Shakespeare or that you have to write War and Peace or that you have to write some short of amazing poetic prose to really impress people.

it’s not true.

What I have actually have found the complete opposite to be true.

That the more contrived your content is, the more you overtly try to be a word Smith, the more you massage your message in ways that sound smooth or sexy, the less enaged your audience becomes.

So what I would suggest as an alternative well I would actually do more than suggest what I would implore you to do is this.

Start thinking of yourself as a teacher, rather than as a writer.

Think of yourself as a teacher.

The one excpetion to this is ficton. If you are writing fiction or planning on writing stories, this advice and my process is not going to be helful for you.

For everyone else, teach dont’ write.

Share what you know. Teach me how do something.

How does what you know, where you’ve been, what you’ve seen touched or tasted make my life better, by having read your words?

Share something that improves the lives of the people that you want to touch.

So start there.

Thinking of yourself first and foremost as a teacher is a major paradigm shift.

And if you are a procrastinator like most of us, this will change your workflow.

Being a writer is like being stuck in your head.

We find ourselves proofreading and editing and and re proofreading and re editing where as in reality, if you’re a teacher it matters not so much.

The prettiness of the pixels on the page. And the way your words line up and rhyme and all of that, it’s less important than conveying what it is that you want to share with your audience in a way that inspires them to act.

Motivates them to move or otherwise compels them to dance in the direction that gets them the rsults they want or need.

Make people better. This is a key rule.
Make them better in the area that you have experience and expertise. So if you want to write, we’re gonna cover all of this in the course to follow.

I also want to talk about some of the hidden costs of procrasination.

The cost of not doing.
Of not actually putting your words, and work out into the world, because you are obsessed with perfection, or making everything pretty and ready and waiting until it’s both.

When i look at my own life, the cost of procrastination is pretty steep. I mean not doing the things that i want or planned or stressed or obsessed about. Because i waited for things to be perfect.

So not teaching are not helping or not healing or not inspiring or reaching out to connect with a community, because you aren’t ready, the cost of this is super steep. I’ve learned that lesson, and it’s something I work on everyday, even now.

You know, so many other people that I see in my own life this applies to:

Someone who may be a tax attorney but they’d rather be a yogi. OR someone who may be a contractor, or a real estate agent, who would rather be a healer or a life coach.

Or you know a lot of people that I deal with in my personal life are very invested in mindfulness and meditation. The more sort of spiritual spaces.

How to live in the world as one’s best self. And a lot of the people that I know who are really passionate about those ideas. In their daily lives they, may have more conventional jobs, but their real passion is for doing helping and healing work.

And they choose not to pursue it peak even though they have a lot to share a lot to teach because they don’t have the confidence. They want to write, they want to share, and yet they feel they aren’t ready.

So I say, that’s a mistake. If you can make someone better, the time is now.

How to: Contests, Content Upgrades and Viral Marketing With

Contests, challenges and giveaways are a great way to attract eyeballs to your offer, engage an audience, and invest that audience with a sense of passion, purpose and a skin in the game sense of commitment to your content, your community….and your cause.

I’ve been involved with a few different fun contest oriented content marketing campaigns in the past, and while it’s not my expertise, a few weeks ago we decided to run a self publishing contest in April BODHISATTVA, a private community of enlightened entrepreneurs, and aspiring authors, who want to wake up the world with our words…and work.

It occurred to me, as we were discussing some of the various platforms available to run a contest, that I had purchased a lifetime license to, when it launched on Producthunt, sometime last year.

So when I revisited my account…..i was not only pleasantly surprised to see they had a brand new tool (Content Upgrades) BUT, that they were also adding yet another cool tool, a viral marketing leaderboard platform as well. (which really takes the idea of audience engagement with your content and contests, to a whole new level)

That literally launched today….and i haven’t really played with it, other than to note that it looks uber cool.

One thing that I have been playing with since checking back in with Vyper last month?

Their content upgrade tool, which i’ve incorporated into a few posts over the last week and a half (I have a terrible concept of time – and always seem to miss the mark when it comes to what week I did what – or what year I tried what – which I’m starting to think may be related to a dementia inducing Trump Steak I accidentally ate at an Arby’s in 2014)

Content upgrades, and I hate all internet marketing euphamisms – just refers to the process of incorporating a very specific or hyper relevant piece of extra or added content – that endeavors to induce, entice or encourage folks to opt in to your list – to get access to something that extends or increases their understanding of the concept being covered in THAT specific post – and by dint of extension – are now hyper segmented/targeted for THAT specific interest, when you follow up with them later.

Check out the video where I walk through this process on something I’ve added to my own blog over the last few weeks, JUST for folks reading the directory/authority site marketing guides.

And for those of you looking to write your first book, or publish your first course this Spring?  Look for an email next week about the contest we’ll be launching on BODHISATTVA as well -it’s going to be an amazing opportunity to get published (and promoted) on our platform for free.

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