One of really key distinctions you can make in your directory building business is a super subtle one.
Rather than thinking of yourself as a directory owner (hi – I own abcdirectory..com) -rather, try positioning yourself as a digital media agency (hi – we own abcdigitalmedia.com – we serve abc niche – and our properties include abcdirectory.com)
It sounds silly at first – but it’s hugely empowering and quite a different mindset – both for you as the owner – and the audience you invite to participate in your platform.
I have a group of clients who are launching a new directory in a very high end niche/vertical/industry in late August – they are moving from an old Brilliant Directories style model to a very modern WP powered platform. After a few months of marathon phone calls and meetings – and much debate on how to re-launch their new platform – when I heard one of the primary partners say to a prospect – “we are a digital media company that connects…….” rather than the previous pitches “we run abc.com and you are invited to…….” it felt like a major victory in tactics and tone.
A major part of this shift was the move to focus on “fully managed listings” as a high end brand building service, in which the directory piece plays only a single part.
I wanted to share how many of my own readers can implement this on a much lower budget, using the MYLISTING theme. (this platform is spending a ton of money on their site – closer to 10K – on a heavily customized theme + version of the GeoDirectory Plugin – a battle I lost, as I wanted them to lean launch on Mylisting, instead – and save the cash for marketing.
(i’m hoping to get the two partners to agree to do a bunch of interviews on the re-launch, and how our time together has re-framed much of what they are bringing to the market when their new community goes live late Summer)
In any event – it’s been a very rewarding experience for all – and I think there is much to take away for those who want to turn their own communities into a fully interactive, immersive, ecommerce ecosystem – with simple, off the shelf products – rather than bespoke solutions that most can’t afford.
This short PDF outlines a few ways to offer the FULLY MANAGED listing approach with MYLISTING, and we’ll dive much more deeply into the marketing mechanics in my new private community for digital media agencies – and the upcoming 10X YOUR IMPACT (and income!) channel within it
Request an invite here, or just download the PDF and enjoy.10x