Storytelling And Selling

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I enjoy reading Seth Godin's blog on occasion, he has a somewhat eccentric perspective on things which is I think is healthy for the the masses who worship at the altar of his iconic status.  I found this post particularly interesting - and, on a lot of levels, find his thoughts almost completely in disagreement with my own..:-) 

The danger, I find, in all of these "marketing" blogs is the almost irrational, narcissitic desire to break EVERYTHING down to niches and segmentation and marketing metaphors.  Market to message match is a pretty real phenomena WELL outside of the confines of selling stuff, ( religion, gender, et al) but I'm still a pretty big believer in the idea of universal needs and resonance.    In this sort of worldview, there are no more universals - only people who fall into distinct categories on the totem pole of taste, and how speaking their unique language is the only way to wake them up. (more…)

How To Sell More Stuff On Your Website Without Coming Off as An Ass

I was looking for a couple videos on Youtube to post for another site, and came across this on here from the Big Idea With Donny Deutsch (sp?) show.

Now, I'm not a big fan of this sort of show ( as I really only watch Intervention (because everyone loves a funny drunk), Keeping up with the Kardashians ( big Bruce Jenner fan) and occasionally I'll watch Sunset Tan for a little late night intellectual stimulation.

But I thought this video was actually pretty good for a number of reasons, and sort of apropos to the whole online selling space. So many people try to be a complete know it all, and use all of these sorts of formulaic approaches to selling more stuff

( ie - buy it now cause it's going it away soon and there are only 84,48 left, buy it now because everyone else is doing it (( a lesson in peer pressure I should have learned to avoid after a bad batch of peyote in Mexico circa 1998)) buy it now because if you don't you'll never make your mother proud, etc)

Essentially, the whole of art of online selling has sort of shrunk down to the lowest common element of preying on all of our obvious human frailties in an effort to make as much cash as possible. And I guess I'm guilty of the same thing, so I'm really not trying to pass judgment here - but really liked what the first woman had to say on this video for a number of important reasons. (more…)