I enjoy reading Seth Godin’s blog on occasion, he has a somewhat eccentric perspective on things which is I think is healthy for the the masses who worship at the altar of his iconic status. I found this post particularly interesting – and, on a lot of levels, find his thoughts almost completely in disagreement with my own..:-)
The danger, I find, in all of these "marketing" blogs is the almost irrational, narcissitic desire to break EVERYTHING down to niches and segmentation and marketing metaphors. Market to message match is a pretty real phenomena WELL outside of the confines of selling stuff, ( religion, gender, et al) but I’m still a pretty big believer in the idea of universal needs and resonance. In this sort of worldview, there are no more universals – only people who fall into distinct categories on the totem pole of taste, and how speaking their unique language is the only way to wake them up. [Read more...]
Community Voice