Posts tagged as:

PPC

How to Test Your Landing Page Conversions for FREE

by ian on April 6, 2008

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How to Test Your Landing Page Conversions for FREE while Everyone Else Pays Through the Nose

I want to thank everyone who has sent nice emails over the last couple days, especially those who have said the Craigslist stuff has helped them make real money…which I love to hear.  I've also gotten some great questions about the article marketing examples I've posted, including I dare say, a phone call or two with a pretty active SEO who was phenomenally nice and gracious…but, who said he never uses them for his own ( fairly significant) client campaigns, which I frankly don't understand.  confusion.jpg Testing is the lifeblood of all internet marketing momentum, and short of dropping some serious coin on PPC, I know of NO other way of generating a boatload of backsides to your offer reasonably quickly, and testing the responsiveness with hard core, real time results. [click to continue…]

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Love Them Anyway: A Radical Approach To Managing Crazy Clients

by ian on March 5, 2008

punks in love.jpg(photo credit http://www.flickr.com/photos/lordkhan/) 

I had a really transformational, life changing epiphany a few short days ago, and I'm not so proud to admit it happened while watching a "TED" conference re-run on You Tube featuring their most motivational, inspiring and illumiating speakers over the last few years.  And I was only paying half attention to what was happening on the screen - my ADHD in heavenly high gear ( I'm Probably One Amazing A short and a Double D's heavy on the acronym if anyone ever was) and blissfully paying attention to everything, and nothing at all at the very same time.  [click to continue…]

The Death of Arbitrage is Upon Us…..Yahoo Closes the Door on Iffy Traffic

by ian on February 16, 2008

A final death knell to the once big buck game of "playing the spread" on ad buys across the PPC channels.   Was a popular and very easy way to make money a few years ago, although for the past year or so felt like heavy lifting and no longer very worthwhile ( although I'm sure people have still done phenomenally well).  It appears as if Yahoo - [click to continue…]

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