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Dirty Politics Old School Style: How To Win Elections and Influence People

Life Before Commercials

If you think political campaigns have gotten nasty in YOUR lifetime….check out what these two founding fathers had to say about each other when THEY found themselves gunning for the same oval office seat. 

Thomas Jefferson, when running against lifelong pal John Adams for the Presidential palace called him a "hideous hermaphroditical character…." – and to be honest with you, other than a magazine I think I looked at when I was 8, I’m not even 100% sure I know how what a hermaphrodite is.  ( although I don’t think it was a compliment)

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Adams called Jefferson some nasty names too, although he kept it above the belt.  ( no pun intended..:-)  Not to be undone (keeping with our below the belt theme) Jefferson was accused of being  "the son of a half -breed indian squaw, sired by a Virginia mulatto father." 

Which I think, although I’m not sure, all together, is something of the equivilant of "Yo momma."

This is great stuff – and FAR worse than some of the blog comments I’ve had to delete over the last few days….and a reminder, yet again, that we are TRULY a friendly breed.  The full story is below.  ( and worth reading if you are a political junkie like me..:-)

Negative campaigning in America was sired by two lifelong friends, John Adams and Thomas Jefferson. Back in 1776, the dynamic duo combined powers to help claim America’s independence, and they had nothing but love and respect for one another. But by 1800, party politics had so distanced the pair that, for the first and last time in U.S. history, a president found himself running against his vice president.Despite their bruising campaign, Thomas Jefferson and John Adams became friends again.Despite their bruising campaign, Thomas Jefferson and John Adams became friends again.Things got ugly fast.

Jefferson’s camp accused President Adams of having a "hideous hermaphroditical character, which has neither the force and firmness of a man, nor the gentleness and sensibility of a woman."In return, Adams’ men called Vice President Jefferson "a mean-spirited, low-lived fellow, the son of a half-breed Indian squaw, sired by a Virginia mulatto father." As the slurs piled on, Adams was labeled a fool, a hypocrite, a criminal, and a tyrant, while Jefferson was branded a weakling, an atheist, a libertine, and a coward. See 8 great campaign slogans »Even Martha Washington succumbed to the propaganda, telling a clergyman that Jefferson was "one of the most detestable of mankind."

Founding Fathers’ dirty campaign – CNN.com

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Storytelling And Selling

I enjoy reading Seth Godin’s blog on occasion, he has a somewhat eccentric perspective on things which is I think is healthy for the the masses who worship at the altar of his iconic status.  I found this post particularly interesting – and, on a lot of levels, find his thoughts almost completely in disagreement with my own..:-) 

The danger, I find, in all of these "marketing" blogs is the almost irrational, narcissitic desire to break EVERYTHING down to niches and segmentation and marketing metaphors.  Market to message match is a pretty real phenomena WELL outside of the confines of selling stuff, ( religion, gender, et al) but I’m still a pretty big believer in the idea of universal needs and resonance.    In this sort of worldview, there are no more universals – only people who fall into distinct categories on the totem pole of taste, and how speaking their unique language is the only way to wake them up. [Read more...]

How To Sell More Stuff On Your Website Without Coming Off as An Ass

I was looking for a couple videos on Youtube to post for another site, and came across this on here from the Big Idea With Donny Deutsch (sp?) show.

Now, I’m not a big fan of this sort of show ( as I really only watch Intervention (because everyone loves a funny drunk), Keeping up with the Kardashians ( big Bruce Jenner fan) and occasionally I’ll watch Sunset Tan for a little late night intellectual stimulation.

But I thought this video was actually pretty good for a number of reasons, and sort of apropos to the whole online selling space. So many people try to be a complete know it all, and use all of these sorts of formulaic approaches to selling more stuff

( ie – buy it now cause it’s going it away soon and there are only 84,48 left, buy it now because everyone else is doing it (( a lesson in peer pressure I should have learned to avoid after a bad batch of peyote in Mexico circa 1998)) buy it now because if you don’t you’ll never make your mother proud, etc)

Essentially, the whole of art of online selling has sort of shrunk down to the lowest common element of preying on all of our obvious human frailties in an effort to make as much cash as possible. And I guess I’m guilty of the same thing, so I’m really not trying to pass judgment here – but really liked what the first woman had to say on this video for a number of important reasons. [Read more...]

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