How to Use Scribd to Do Market Research Without Lifting A Finger
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In an earlier post a few days ago, I pointed out some of the surprising benefits I've found by posting lots of my compiled content on Scribd – and some of the ancillary benefits and insight this has provided. And just because I'm a little bit slow to the jump, as I was hunting around Scribd this morning looking at some of my stuff, and taking some notes on the exact keywords and long tail phrases people were using specifically, to arrive at my docs – I had a caffeine induced epiphany that is well worth noting.
If – I could see EXACTLY what people were typing in to find MY stuff, I certainly could use the same exact logic to find exactly what they were using to find my competitions stuff too, right? (more…)
The Lazy Man's Guide to Writing Effective Link Bait
The Lazy Man's Guide to Writing Effective Link Bait: Exploit the Egocentric Urge
(photo credit: http://www.flickr.com/photos/95572727@N00/2366980580/)
I've made a few posts on here about writing good link bait, some a bit tongue in cheek, and others I think a pretty good overview of some effective ways to get your name up on the marquee a bit faster than waiting around for the guy with a crane for sale. Quite simply, link bait, for those of you who haven't been hit by the Wiley coyote two ton rock of web 2.0 terminology, is essentially the process of premeditated, purposeful and strategic content creation that is designed, ostensibly, to drive boatloads of backsides and lots of incoming links, to your site, service or offer.
How to Sell More on Craigslist: Ghosting Redux & More
How to Sell More on Craigslist: Part 1
In this article we are going to take a look at selling more STUFF on Craigslist, and regardless of the kind of stuff you sell, I'm pretty confident that some of the ideas in this upcoming series of advanced marketing strategies will help you sell more. Let me make a quick qualification: None of these ideas are really "advanced" per se, but rather, I'm hoping, will help you re-frame your approach a bit as you structure your sales process to optimize both the amount of your ads that make it (and STAY) live, as well as maximize the real dollars you are able to squeeze out of each and every post you make. (more…)