Since posting a lot of the article marketing experiments last month, I’ve gotten a whole lot of questions about the intelligence you can glean from utilizing articles in your overall site building mindset...simply as a baseline metric to figure out what works well, and what does not.  Interestingly while conventional direct response wisdom will tell you that what works in one market will work well in another, my own experience as has been quite the opposite.  Human nature may certainly never change from market to market, but the message you use to seal the deal oftentimes very much does. 

John emailed me last week and asked ( and paraphrasing a bit for brevity..:-)

" How Can I tell if my articles are good?"

I can empathize with this question because, like me, I believe all of my articles dress well, and have a good sense of humor.  But that still hasn’t stopped Megan Fox from threatening a restraining order if I keep sending flowers on special occasions.  The truth of the matter is this – [Read more...]