How to Do Free Keyword Research?

• Tweet
• Share
• Email
• Sharebar

• Tweet
• Share
• Email

What is the best way of doing free keyword research?  Which keyword tools are best?  This question has come up a bit over the last week or so since the last “Enlightened Entrepreneur” PDF went out, and while most people disagree and focus on keyword research as super duper important, I disagree…..and think if you know your niche, and focus on creating killer content – you’ll know the right keywords AND the right language to use to target the traffic that is most meaningful to you as well.

The ONLY real keyword research I pay for is Spyfu – and I’ve used (and like) Ispionage a lot too.  Mostly these tools just help you look at the competitive landscape a bit, and get a bit headstart by seeing opportunities that may not be obvious to you going in, or if you are advertising using PPC, a great way to “steal” the campaigns that appear to be converting for your competition already.

A great FREE tool that does some really great quick competitive intelligence is http://Quantcast.Com – and you can check out Alexa.Com as well – as each has some unique features that will tell you things about a site, or a market, or a keyword that are really revealing to have available. 

(Quantcast will tell you not only how popular a site is, but how it’s trending, what the general user base is like, what other sites their readers are likely to visit (great for affiliate ideas) and even how “addictive” or how likely it is that users will KEEP coming back after an intial pass.  (another great feature for affiliates, and for creating content, and communities that are compelling for your own readers as well)

Alot of online data is very rough….as is the above, too – but Quantcast is well worth checking out if you are trying to figure out what sort of content to create, or community to build, or what other sites in your marketplace “look” like right now.