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Crash Cash Creation Q and A: An 11 Point Article Marketing Template for Creating Copious Amounts of Killer Copy Quickly, Easily and Effortlessly Without Burning Your Brain or Frying Your Fingers
Simple article marketing title templates that work wonderfully well…
One of the most common questions I get when it comes to article marketing is how to keep generating ideas for the actual articles themselves. Anyone who is being honest with you will tell you that article marketing, done properly is a quantity game, and depending a bit on what you’re trying to promote, it can get a little difficult to generate ideas after a bit even if you are a heavy drinker and a naturally creative person like myself.
I have 2 “templates” that we use for creating content AND ideas for articles very, very quickly , and I’m going to share 1 of them with you below. The goal here should be to help you quickly, easily and elegantly write lots and lots of creative titles, and also, more importantly, learn how to re-frame and re-purpose the same basic successful concept, over and over again, which can be a very valuable asset once you find a profitable niche.
The other ultra important thing to learn here, is that these ideas go well past article marketing. This is more about, in my view, looking at an entire niche, understanding what “moves” that particular market from an emotional,linguistic and purchase ready standpoint, and you can segue that same intelligence into your PPC ads, your landing pages, your link bait, your product creation process and much, much more….and visa versa.
I’ll give you a quick example: I recently worked on an affiliate product promotion with a pretty well known PPC “guru” who is brilliant at both doing market research, and running huge pay per click campaigns.
The adwords promotion was a complete flop…and unfortunately, made no money. ( we actually lost money on Ad spend) But – one of the things he pointed out to me early on was the ONE ad that was getting the highest click through rate used a very specific “tone” in the ad copy. ( remember – ad words ads are very short, concise and don’t allow for tons of creative elaboration)
So while I was building out organic blogs, and content and a few other tricks to compliment the PPC campaign that he was running – I decided, midstream, to create an entire content island around the tone of this one ad.
And guess what? The CONVERSIONS on the one blog content doubled. The click through rate of the articles that were submitted to directories was close to 50%. The opt in landing pages I set up to collect names, with one simple tweak ( really only piggybacking off of the conversational tone of that ONE word he discovered was surprisingly effective for PPC) we were able to turn what would have been a total wipe out, into at least a break even on the free content side of the street.
This is hugely effective in areas like personal development for example, where you once you figure out the “pain points” in the market place, you can literally parlay that “pain” into proverbial push button profits across all of your marketing mediums.
And remember – pushing the pain is not an unethical, or even a NOT nice thing to do. If you are marketing something that you TRULY believe is good, and in the best interest of your audience, it is actually far LESS ethical, in my view, NOT to push someone hard to make a change in your direction.
For example, I smoked cigarettes for many years, and after a good friend unexpectedly died one day of a brain annuerism, my father, who is a doctor, showed me hospital pictures of patients who were dying from lung cancer. And told me stories of having to break the news to their families. And shared with me the horror in their faces, the intense regret, the fear….and of course, the inevitable pain of dying from terminal disease.
Quite frankly, that scared the shit out of me, and I went home, locked myself in the house for 96 hours without a cigarette, and walked out 4 days later a non smoker forever.
If you have the ability to save someone a similar pain, even if not a life and death issue, a good argument could be made that the more forceful your pitch, the more aggressive you articulate your argument for your simple solution, the more important your marketing message becomes.
With that in mind, let’s take a look at a simple, 11 point article marketing template that will have you crafting copious amounts of creative content with elegant ease every time you set your pen to paper (or pixel).
The upside? You can literally recycle the same basic topic, and simply say differently in 7 or 8 creative ways, a powerful pitch that you’ve discovered is working well for your market.
Never underestimate this – as once you’re able to hone in on an angle in a niche that converts like wildfire on a hot Arizona day, you can attack with a ferocious fury and literally generate an avalanche of eyeballs in front of your site, service or offer, just about any time you choose.
~ 11 Article Marketing Idea Starters That Work Almost Every Time ~
1 – Ways to Do Things
5 Ways to Improve Your Credit Score Almost Instantly
The Top 2 Ways To Burn Belly Fat Like Magic
2 – How to Do Things
How to Raise Your Credit Score 40 Points in a Down Economy
How to Melt Fat Extremely Fast on a Diet That Tastes Like Dessert
3 – Secrets
3 Secrets to Super Fast Fat Loss
5 Secret Article Marketing Techniques The Gurus Will Never Tell You
4 – Unauthorized Information
Learn to Blog: The Unauthorized Blueprint For Building Big Buck Blogs Overnight
5 – Tell a Story
The Real Story Behind the Fat Loss 4 Idiots Diet
6 – Personal Opinion
3 Credit Repair Techniques I highly Recommend
My 3 Favorite Work at Home Opportunities for Newbies
7 – Mistakes
3 Costly Mistakes People Make When Refinancing Their Mortgage
7 Mistakes All Men Make in Bed
(Note: I actually didn’t realize I was making 4 of these until I actually wrote this article)
8 – Myths
3 Myths About Losing Belly Fat You Ought Not Miss
9 – Lies, More Lies and Damn Lies
5 Lies About Weight Loss Your Doctor Wants you to Believe
3 Lies About Income Taxes The IRS Hopes You’ll Never Discover
(Note: This works well for tearing down authority figures, and pitting "Us Vs Them" style scenarios which are very effective)
10- Do This Without Doing That
Lose lots of Weight Without Any Exercises
Burn Belly Fat Almost Instantly Without Starving Yourself or Going Hungry
(This works very well for big benefit – common objection or fear compare and contrasts)
11 -Shock & Awe
Attn Spring Breakers: The Shocking Truth About Bed Bugs Your Hotel Will Never Tell You
The Startling Truth About Acai Berry That Almost Nobody Knows
The One Alarming Trend in Weight Loss That Puts Many Heavy People at Risk For Dying Young
(note: Shock and Awe is great for article marketing, but not so good for War)
Dan Kennedy, the great marketer and legendary copywriter used to talk about having “clicks on a dial” - a collection of little pieces of ammunition that he, and the other great copywriters of his day would go to whenever they needed to bump up their conversions, or start a new sequence, or simply craft some killer copy.
These are my “clicks” and now, if you find them helpful, they are yours well! Enjoy – and if you found this helpful, I’d love to hear your feedback below!
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71 Comments to "Crash Cash Creation Q and A: An 11 Point Article Marketing Template for Creating Copious Amounts of Killer Copy Quickly, Easily and Effortlessly Without Burning Your Brain or Frying Your Fingers
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ian On 19/8/2009 @ 08:02 AM
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Tim On 29/8/2009 @ 09:09 AM
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Art On 07/9/2009 @ 02:18 PM
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ian On 07/9/2009 @ 06:00 PM
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Rashida On 15/9/2009 @ 08:39 AM
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ian On 15/9/2009 @ 05:12 PM
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ian On 28/9/2009 @ 10:14 PM
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ian On 10/11/2009 @ 03:02 PM
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Elana On 19/3/2010 @ 12:29 AM
← Older CommentsThank you Karen!
Hi Ian,
Thanks for this. Idea joggers are always useful. I find it at odds with your recommendation to put three keywords in the title and put the strongest at the front. It’s more difficult for me when I get two sets of instructions that seem to go in different directions, you wonder which is better. I’m working in a niche where the main keyword is two words long. So my longtails are at least 4 words long. Trying to get two in a title is challenging and fit in “The Startling Truth about” at the same time is quite a task.
I know there’s a trade off between search-engine-friendly and human-friendly titles. It’s really showing it’s head for me.
What would be really valuable, if you were going to release a product, would be
1. hears my baseline method that I find brings in money reliably
2. here are strategies that differ that you can use to spice things up, etc.
Otherwise, I sometimes get caught up in the variance in the instructions and it slows me down.
Thanks again for this great resource.
Hi Ian,
Another great post! Pot Pie Girl was right–your stuff is great. I’m about to start writing articles for ezinearticles and others and your ideas have been very helpful because they get in to the “nitty-gritty” of how to do it, not just how great it will be if and when you do it. Keep ‘em comin’!
Thank you Art, I appreciate it! ( and per your question – I find it’s always easier to have a few graduated steps between price points – i.e. – something that is several thousand dollars is often tough to sell as an affiliate unless there is lots of name recognition for the vendor/provider/person behind the product or service – usually if you can make a small front end sale and they’ll “keep your cookie” so to speak, it’s a great way to earn commissions on the back end – but to “cold” sell a super expensive product on the front end, as an affiliate – in my experience is tough! (with exceptions, like all else..:-)
These templates were so helpful. Thanks!
Glad to help, Rashida..:-)
Brilliant! This will definitely help in my future articles.
hi ian,
awesome stuff… i was running out of ideas till i found this-)
Thanks, Rahul – glad to help!
Wonderful information, and a great way to present it.
Thank you so much.
Thanks, Beatrice!
Hey Ian, I’m just a newb in the marketing scene, but so far I have very much appreciated this and all of your posts. I wish more people could see the value in actually providing substantial content for their subscribers instead of just sending ad after ad for various CB products.
Thanks!
Thanks, Marc! ( I don’t buy CB products, so I don’t recommend them….especially for the IM related niches)
I really appreciate the tip on figuring out the pain points. This really sent the message home on finding the market that is ready to buy. I get so overwhelmed with keyword research I lost site of the goal to be communicating how this or that product can solve the problem. You really cleared a piece of the puzzle for me and now I have much better picture. Thanks again.
Hi,
thanks for all the work, but I don’t completely understand what you are saying…
In the article “How To Write Articles that Convert Like Crazy” you propose to put your keyword right in the beginning of the title and NOT to use “how to” or similar in the first few words, and here you claim the opposite…
So how should I do it?
Hi Patrick – it’s a good question – and the simplest answer is that you have to try more than one approach. The article above was written close to 2 years ago ( I believe in March of 08) and my own approach has evolved since then. (the *rules* are actually a bit different as well – as there are now limits on the resource box relative to article content, amount of links, and some other stuff as well)
So – I agree with you – and there are suggestions that are seemingly at odds with each other – and this is one of them! (my favorite approach to articles for offsite directory submissions remains using the keywords up front – and asking a question that uses some permutation of my primary keywords on the backside of the article as well as I find for my own purposes, it works well)
But for other people who have trouble creating titles that are a bit more compelling than average – I think this template is a good start for ideas and inspiration. (if not – it’s okay too!)
Hi Ian,
great article titles. Especially when combined with the keyword up front
They certainly will help me crank up my article “production” by streamlining the creative process…
One question: you mention this ONE article that really increased your click-throughs, but you don’t go into any specifics. I was kind of hoping to get details! Or is that they kind of article you’re describing in your post/article on how to rapidly write articles that convert like crazy? Which would make sense, but I’m always looking for newer and better info
Thanks.
Elisabeth
Hi Elisabeth – Thanks – and because I’m a hopeless insomniac and still awake at 330 am – and cant watch any more Encore movie re-runs, I’m going to try to answer this now..:-)
Actually – it wasn’t one ARTICLE, per se I think I was referring to – it was just the general tone of the content overall – blogs – articles – some press releases, and the PPC ads which were the point of orgin for the change. We started off in a very positive vibe…..and wasn’t working. When it was changed to a “warning” sort of vibe – all of the content converted at an exponentially better rate. So – the “pain points” were a much more effective way to sort of induce this particular demographic to engage with the content – and that’s actually a pretty common thing. (and contrary to sort of slimy approaches to using “pain” to get people to make a positive change – I tried to also articulate how you can try to “scare” people into making ethical improvements to boot)
Also – as I’ve pointed out to a few people earlier today via email – some of the recommendations in that article marketing “convert like crazy” post are a bit dated – some things have changed policy wise on the directories since I wrote that 18 months or so ago……and it’s simply not my habit to revise posts retrospectively – but the newer content on here since I believe is much superior strategically!
I’m one of the OWM kindergarten group. After reading this article a few days ago, I wrote an article using your guidelines. I submitted it to Ezinearticles.com shortly after two other articles written before reading your blogpost. The article using your guidelines had five to ten times the traffic (must be because of clickthroughs on the title!) and the bio box had a 6.8% url clickthrough rate, as opposed to 4.2% and 0%! Still room for improvement, but yes, there has definitely been a big difference in performance. Good information! I’m sure I’ll be able to improve this further by tweaking as I write more articles. I’ve got one article in review there now, that was written after re-reading this blogpost and reviewing the stats I just quoted. Maybe the couple more nuggets of wisdom I applied this time will push those stats up further on this new article. Thank you!
Thanks, BJ – glad to be of help and hope you continue to improve and do well!
Great tips, thanks!