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Would You Be Interested in This?

For those of you who truly feel called to do what you love……in fun, creative, innovative and inspiring ways

A new Challenge.

A brand new “back to the basics” blog, brand and business building Challenge that will be bold, ambitious and yet super simple to start.

52 weeks of  launching new products, programs, sites and services from scratch.

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This is Your Life

KARMIC-LOGOThis is your life.

  • Every minute.
  • Every moment.
  • You.
  • Are.
  • Alive.

How many moments in the last day have you been intensely and acutely alive?

How about in the last week?

The last month?

Actually, the answer is all of them.

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It’s Your Time to Tumblr

Yet another insightful article on some of the amazing benefits to building your blog with Tumblr in 2015. In addition to being fun, free and having a veritable avalanche of themes designs and endless content curation opportunities + community connections to make regardless of your niche, market or industry……Tumblr is also becoming a legitimate blog, brand, BUZZ and business building platform as well.

Simply stated, there is no easier way to create copious amounts of content than to CURATE, add and embellish upon what others have already created….and Tumblr is probably the easiest, push button platform in the world for doing just that. (and it’s obviously encouraged as well – no wondering how much of that article, blog post or content to clip or snip – Tumblr wants you to share the love, and that’s a beautiful way to build a brand new blog from scratch)

Check out the recent article from the Washington Post on why Tumblr is the new “Front Page” of the internet…..at the link following the excerpt below.

The Internet story of the year — perhaps of many years — began with a breezy, under-punctuated blog post on the Tumblr of some 21-year-old no one had previously heard of.

“Guys please help me,” the blogger wrote, ignorant of the fact that her words would echo in eternity. “Is this dress white and gold, or blue and black?”

“The dress,” of course, has since become a Web phenomenon of unparalleled virality: 73 million page views on the post itself, 550 tweets a minute, and, its peak, a veritable Everest of takes and think pieces. Buzzfeed, the outlet that first broke the story (insofar as it was a “story,” and swiping it from Tumblr counts as “breaking”), published 30 follow-ups within a week. They had, per the “viral guru” Neetzan Zimmerman, reached “Viral Singularity.”

But while the dress may have been singularly popular, the path it took to get there was increasingly commonplace. From the depths of Tumblr, it conquered the entire viral Web: Buzzfeed, Twitter, Facebook eventually.

“This seems to be the new Viral Cycle,” Zimmerman told Vice’s Adrianne Jeffries.

It’s impossible to conclusively quantify the meta trends of the viral Web, of course, even given the host of tools and consultants dedicated to that pursuit. But last week, when Pricenomics’s data team scraped Buzzfeed to see where the viral powerhouse finds its stories, it found that Tumblr came out on top — over YouTube, Reddit and Imgur.

http://www.washingtonpost.com/news/the-intersect/wp/2015/03/11/move-over-reddit-tumblr-is-the-new-front-page-of-the-internet/

Write Better

To be honest with you, I’m not even sure that title is grammatically correct.

And if I had used the Hemingway writing app to create it…….I wouldn’t be so insecure about the power of my prose.

I’ve been checking out a whole slew of productivity tools over the last few weeks for a product creation challenge for authors, artists, content marketers and other creatives, and a few really stand out as both useful…and fun to use.

The Hemingway App (free to use it online – 6 bucks and change to download the desktop version) is really super simple, and uber cool.

Check it out here…..or read a little extra blurb about it below.

Some other really cool tools that you need to know about if you are creating content on a daily basis?

Draftin.com is awesome and totally free.

And Ulysses (the writing app, not the Greek mythology version of myself after one shot of tequila too many) is aesthetically awesome and addictive to use to boot.  (a bit of a different animal, and only for Mac afficionados,  but well worth checking out if you write often like many of us do)

You can read some more of what Hemingway does below, or check it out here.

 

What’s the Hemingway Editor All About?

Hemingway makes your writing bold and clear. It’s like a spellchecker, but for style. It makes sure that your reader will focus
on your message, not your prose.

Too often, our words are like our thoughts — innumerable and
disorganized. Almost any bit of writing could use some cutting. Less is
more, etc.

So, the Hemingway Editor will highlight (in yellow and red) where
your writing is too dense. Try removing needless words or splitting the
sentence into two. Your readers will thank you.

Readability Grade Levels

Hemingway builds on the innovations of researchers of a field
called “Readability.” These researchers study how understandable a piece
of writing is. Part of that work involves trying to decide which U.S.
grade level is required to understand your text.

http://www.hemingwayapp.com/beta/help.html

Rejection Therapy

I love this idea. Purposely and passionately seeking out someone to metaphorically (or literally) slam the proverbial door, in your face…..at least once per day.

The fear of rejection, or it’s close kissing cousins are without a doubt, the primary thing that holds most of us back from dancing in the direction of our dreams, and destiny.

After all……

Who wants to hear NO?

If you play the rejection therapy game, YOU do. (you can’t win without it 🙂

I can still remember the girl who wouldn’t do the couples skate with me in 4th grade after I traded 4 canteen tickets for the fancy black skates in anticipation.

As evidenced by her Facebook page, she has gone on to be an epic failure as a human being, which serves her right for doing me wrong.

But the truth is, rejection is a fact of life.

We all face it.

Those who embrace it are braver than I.

This is definitely worth checking out, even if only as a small reminder that you always get to choose.

What some avoid, others embrace.

And that, much like other roads less traveled, does make all the difference in the world 🙂

REJECTION THERAPY – THE GAME

consists of only one main rule…
YOU MUST BE REJECTED BY ANOTHER PERSON AT LEAST ONCE, EVERY SINGLE DAY.

Please notice the wording of the rule. It doesn’t say you must attempt or try to be rejected. The rule is you MUST be rejected by another human being. In this game, rejection is success.

No other outcome will meet the requirement of Rejection Therapy.

To put yourself in a situation where rejection is likely, but to your surprise your request is granted, is not a successful outcome. Why? Because you weren’t rejected. You didn’t ask for enough.

There are a few stipulations as to what counts as a rejection, but the above rule is all you need to benefit from Rejection Therapy.


http://rejectiontherapy.com/rules/

In My Experience: 10 Things Worth Knowing About Authority Sites and Online Agency Style Offers (AUDIO)

Better late, than never! (I hope, anyway 🙂

Here is a 50 minute audio I recorded earlier today on some of what I’ve learned about using the authority site model, in combination with growing an online agency style service, that works wonderfully well.

10 things worth knowing about building an online community, niche authority site or passion portal

Any questions? Feel free to email me at ianrhollander@gmail.com or connect with me on Facebook, and I’ll do my best to answer ASAP.

10 EASY Ways to Build An Online Agency Using the Authority Site Model

Here is a quick article I wrote earlier today for EZA to promote a new coaching program (and community site) I’m just about ready to launch in the “Mindfulness Market” early next month.  (Feb)

Many of you who are on my list will get an invitation to participate in this project for free…… as promised in the fall of 2014.  If you are a coach, consultant, teacher, trainer, author, artist, mindful mentor or marketer, enlightened entrepreneur, wellness worker, passion professional or enlightened entrepreneur of any kind, this community will offer you a great way to advertise your offers, connect with our community and build BUZZ for your brand, blog and business to boot.

Believe it or not, I am now able to actually say that entire run on sentence out loud, without gasping for breath or bungling any words, simply do to tons of free time and very few social engagements.

The article below, submitted to EZA,  is an abbreviated version of the recording I’ll be adding to this post in about a day, once I listen to it and make sure I deliver on the promise above.  (the no gasping or bungling part)

i’ll be sharing some of the very simple things I’ve been learning playing with some new marketing models, and some of the things I’ve discovered through tweaking, critiquing, optimizing and improving some of the same ones I developed years ago….that are still working wonderfully well today.

So….read the quick overview below, and then come back as I’ll add an audio to this over the next 24 hours, and then, if all goes as planned and the world doesn’t come to an end (which Fox news IS predicting sometime in February) I’ll try to add 2 or 3 audios per week for those of you who have asked, and prefer that sort of format.

(and…..if you have any questions about ANY of this stuff, feel free to send me an email and I’ll record some answers to the stuff that comes up most often….which if history is our guide, are usually far more illuminating and helpful to all,  than the stuff I come up with on my own)

The EZA article is copied and pasted below, and I’ll have the first audio for 2015 up within a day. (or two:-)

 

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Who else would love to build a hyper profitable authority site out of thin air?  Would you love to take a simple idea, or a simple passion, and parlay that into a fun and flourishing blog, brand or business you could love, grow and nurture for years to come?  If you are anything like most people who try to start a business online, you are probably wasting tons of valuable time, effort, energy and INCOME on BAD ideas, from online “guru’s” who simply don’t have the real world experience to deliver what they promise.

I want to share with you some things I’ve learned about launching profitable authority sites in niches, markets and verticals I have lots of passion for, while simultaneously building a growing online agency that I love.

Curious to know more?  Continue reading as we take a closer look below:

1 – Pick Your Passion:  If you are going to build an authority site, do it in a niche or market that you truly love, or in a market that you have a natural connection to the community that you will target.  (for example, if you are a real estate agent, and your passion is real estate, it makes sense for you to build your first authority site in THAT niche, rather than a most esoteric idea that you don’t know quite as well)

2 – Leverage Tools and Templates to Simplify the Strategy:  For example, rather than worrying about how you are going to step up and stand out in a hyper saturated niche using a conventional blog, use tools and templates like specialty plugins and themes to create communities instead.  There are marketplace themes, social networking themes, job and classified boards and plugins, crowd funding tools and templates, directory site themes and so much more that will allow you to create communities that are USER oriented, and that leverage community content to quickly, easily and ethically build BIG sites with minimal effort.

3 – Always begin with the End in Mind.  In other words, have your big picture goal at hand as you launch your site, service or strategy.  Know who your ideal audience is, and how you are going to monetize it before you begin the process of placing the first pixel on the page.  I’ve seen far too many people LAUNCH something new with enthusiasm and excitement…..only to find themselves totally clueless on how they are going to monetize their marketplace once the idea catches on.

Here is a quick example from my own recent experience:  I have a lot of personal passion for the spiritual/mindful and personal development niche, and decided I wanted to build an online agency that focused on “enlightened entrepreneurs” and wellness workers.  With that in mind, I build a directory of spiritual professionals using an inexpensive premium template that looked great and added a lot of value to folks who wanted to get “discovered” in their local community.  I then paid someone an hourly rate to email professionals who were in my ideal audience, throughout 5 or 6 major cities, and invitation to be listed for free in our directory.

About 20% of those who got the email submitted a listing, and about 25% of those people actually paid for a PREMIUM listing, making the site profitable pretty quickly.  But more importantly, I’ve also been inundated with requests to help these folks improve their marketing, their blog building, their book writing and 4 or 5 other offers I identified from jump that I wanted to offer as new online agency
serving in the spiritual services market.

Not only did the authority site model help me quickly and easily grow a large site (over 300 members) in under 5 months, we have a community curated BOOK being published this month on Amazon.  (and I didn’t have to do anything other than accept submissions) and I’ve managed to build relationships with thought leaders in this field far more quickly than I could have, or would have on my own.