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Occassional Thoughts About Marketing, Mindfulness & Discovering Magic and Mojo in Everyday Life

Are you Ready to Do what you LOVE for a Living & Wake up the WORLD with Your Work?

Join US we we BETA launch a brand new community for enlightened entrepreneurs and people of PASSION who want to turn their PASSION into profit. The Mindful Marketplace: Coming in March 2015 an is a brand new marketplace for coaches, consultants, teachers, trainers, mentors, mindful marketers, authors, artists, wellness workers, passion professionals and ENLIGHTENED entrepreneurs who want to DO what You love for a living…and wake up the world with Your work.

UPDATE: Start HERE to learn more about what is in store.


The MINDFUL Marketplace

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Breath by Breath


Today is the first day of the rest of my life.

This breath, the next breath, is the first breath of the rest of my life.

This moment, and this moment, are every moment, for the rest of my life.

This truth, and only this truth, i will hold close and embrace, lest I forget yet again.

I will live them well.

Ian Ross Hollander

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LaunchIt! Do What You LOVE for a Living & Wake Up the World With Your Work

Online Marketing Strategies for Coaches, Consultants, Teachers, Trainers, Artists, Authors, Mindful Marketers, Mentors, Wellness Workers, Passion Professionals & ENLIGHTENED Entrepreneurs.

Download a boatload of blueprints, audios and simple strategies for building BUZZ for your blog, brand and business below!


Ian Ross Hollander

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Or Get Free Updates Twice Per Week via email here

This is Your Life.

Every minute.

Every moment.




How many moments in the last day have you been intensely and acutely alive?

How about in the last week? The last month?

Actually, the answer is all of them.

Every moment you’ve been intensely and incredibly alive.

You can’t numb yourself to the intense aliveness that IS you.

Pinch yourself.

Underneath it all – the foibles, the frailties the fears and the phobias, and You couldn’t be an ounce more alive than you are right now.

The secret is to know it.

To embrace the obvious.

This is your life. This. is. your. Life. This moment. Right NOW. This is a moment you will never, ever, forever and never ever…never get back.

Pinky promise.

So inhale it.

Embrace it.

And Love it no matter how much it’s not the moment you’d like it to be.

So simple, but yet, clearly not easy.

What do i need to give up, to wake up?

What do i need to let go of, to drop – to accept – to make this moment perfect?

Actually – you have nothing to do with it.

The moment already is, exactly as it is.

Just Lean back and let it be.

Our challenge?

The intuition, and motivation, that promises, with just the right amount of effort and energy – combined with the right amount of luck, things will be different than exactly how they are.

A perpetual push for something altogether different than what already is.

Much like both the Buddha, and Biggie Smalls both aptly said so very well:

It is what it is.

I remember when i Was a kid – maybe 8 or 10 or 12 – i would look at the world – the little world that was mine – and see nothing but oceans of opportunity to experience and explore.

I would look down and consider my arms – my fingers and toes – and think – i am equipped for anything. I am ferociously free.

How lucky can i be?

The world is my playground.

For I can do anything.

I can reach up and stretch to the sky – i can move, run – dash in any direction – i can roll around and get dirty – i can scream and jump up and try to touch the stars…and when i land – – breathless and tired – i can rest for a moment, so I can begin, and experience it all yet again.

I am alive! how and why and what and where…..who cares?

For the beginners mind.

Being alive is enough.

The good news is, that never goes away.

It may feel a little bit silly when you start. (Again)

But the playground is always there.

And even after all of these years –

It hasn’t changed.

And really, underneath it all, neither have you.

Our Manifesto

This We Believe. (read & print our Manifesto on a separate page HERE)

-Georgia O’Keeffe

What Does The World Want From You?

“Whether you succeed or not is irrelevant, there is no such thing. Making your unknown known is the important thing–and keeping the unknown always beyond you.”

Manifesto We believe your marketing must have MEANING to matter.

We believe in filtering the FLUFF….failing FORWARD and DESTROYING distractions.

We believe that the perpetual pursuit of perfection is the ABSOLUTE enemy of achievement.

We believe you ought to believe in something BIG to succeed.

We believe that embracing ADVENTURE and UNCERTAINTY is the best part of enjoying the ride.

We believe that everyone should get comfortable naked.

And embrace your eccentricities.

We believe in making MISTAKES.

And that getting your face MUDDY and MESSY is part of the fun.

We believe in asking EMPOWERING questions.

We believe you should SHARE your Flare.

We believe that making people BETTER is the GREATEST Good You Can Do. (& the most ethical way to parlay your PASSION into PROFIT, too)

We believe that you should try to HUG a STRANGER everyday…….even if they’re a WORLD away.

We believe in cultivating CONFIDENCE through CREATIVITY.

And compassion.

We believe that KINDNESS is CONTAGIOUS.


CONTRIBUTION over cash .

AND PASSION, and progress over pure PROFIT.

We believe that it’s NEVER too late to do the work that you were BORN to do.

Even if it feels too LATE too start again.

We believe in ELIMINATING excuses.

And that you’re ready right now.

And that the BEST is yet to come.

We believe in making NEW RULES.

And giving UP on gimmicks, gadgets and gurus.

We believe in FREEDOM, Focus, Fulfillment and FUN.

We believe in making GRATITUDE your GURU.

We believe in continuous CURIOSITY.


We believe in NOT knowing it ALL.

And that there is MAGIC in mystery.

We believe that sometimes you need to stop SEEKING.

And sit still.

And let the WISDOM come from WITHIN.

We believe that you need a good STRATEGY to succeed.

But a better STORY that inspires you to START

We believe in CONTENT.

And cultivating a community of CLIENTS who believe what we do.

We believe that EVERY blog, every BRAND, and every BUSINESS needs a MANIFESTO……

And if you’re STILL reading this far….



In My Experience (AUDIO)

10 Things Worth Knowing About Building an Authority Site and Launching an Online Agency From Scratch. Listen Here.



BUILD Something (PDF)

7 Simple Strategies for Online Agency Style Offers You Can Launch from Home.
Download it Here.


Get Traffic Ideas (PDF)

19 Really Easy Ways to Generate Traffic to Your Site, Service or Offer Download Here.

lightbulb moment


Client Q & A (AUDIO)

A recording of me blathering on about something for an hour or so. Only recommended for those of You who have an abundance of free time and very few friends. Listen to it Here.


Need More?

A boatload of blueprints, step by step strategies, and weekly updates…..100% Free! Join my totally free Newsletter for Enlightened Entrepreneurs & PASSION Professionals with twice weekly updates on some of the very best online marketing strategies for turning your content into a community, and your community into clients…..and cash.

Simply stated, if you have a sense of PASSION and purpose about your work, and truly want to share your work with the world in a meaningful way, I am committed to helping you build your blog, your brand, your business and your bank account in 2015….starting today, 100% free.

Curious but not convinced? Let me prove it to you here. (you can unsubscribe at any time)


Do What YOU Love for a Living

Learn how to turn your PASSION & authentic life Purpose into perpetual piles of profit…..quickly, easily and ethically.

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PO Box 987 Key West, FL 33040
T: 302-547-0578 | E: Say Hi Via Email

I‘m not a big fan of new year’s resolutions.

But, I am a big fan of convincing myself I’m going to do things differently in the future, than I have in the past.

Which, I guess, you could argue are new year’s resolutions.

And one of the big reason’s I love Mondays, too.

(because everyone knows the best time to change your life for the better are Monday’s. Any other day is like swimming upstream on the transformational totem pole of doomed to disappoint)

Here are a few of the things I want to do more of in 2015.

I want to do more work that I love….with people I like, and less that I don’t with both.

I want to feel an evergreen enthusiasm, for getting up everyday with a sense of aliveness and urgency about the ideas I offer….and the work I’m putting out into the world.

I want to create, and be creative – and explore the edges of what I can offer – and what I do best, without worry of protecting my ego if I don’t do them as well as I think I can. (and therefore not doing them anyplace other than in my imagination)

I want to be more service oriented, and less selfish. To give more, to connect more, to feel more aligned with my own ethos, and less interested in my income. (and do this in a way that is authentic, rather than telling myself one thing, but acting in another)

I want to be relentlessly open and optimistic and enthusiastic, rather than guarded and practical.

There was a great line that stuck with me on one of those real life crime story shows this weekend.

They described the guy who was featured in the show as relentlessly cheerful.

Relentlessly cheerful. What a great way to be?

I would like to try that, without having a dead body in my bathtub at the end of the show like he did.

I want to remind myself of the reasons why I do this work.

I want to pretend that I know for sure that it matters.

I want to remember when I was sure that the world wanted something from me – that there was a reason – a story waiting to be fleshed out and filled in – one that needed my full attention to complete.

That there was something, somewhere, pushing, prodding and pulling me in the direction of my destiny, and I just needed to reach out and grab that invisible hand and embrace the adventure.

I’ve been 100% sure this is true..and then 100% sure it’s not.

The fact is, I like surprises.

I’m okay not knowing, and embracing the uncertainty of it all, but I’m best when i believe it to be true.

So I’ll look for that invisible hand again and just trust.

And I want to remember why I love what I do. Why I feel so blessed to do this work.

To create content. And communities.

Why I love to build relationships with people I’d never meet otherwise.

To inspire, to entertain, to move, to motivate to educate and offer a little bit of magic along the way.

This is my gift.

And when I forget it – I can’t find myself – in the mirror – or the maze of faces and places I disappear.

So that’s what I’m going to be doing more of in 2015.

Starting on Monday.

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