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Content Marketing for Small Business Examples – Zingerman’s Food

Here is a really cool, collaborative and creative community of websites….and content marketing examples for small business done really, really well.  (and that really sort of sucks you into the experience of not only wanting to sample their food, but to sort of get involved with their community as well)

Honestly – I have never heard of Zingerman’s before today – but someone pointed me in their direction to check out their content and catalog marketing – and I spent an hour or so checking out their wide web of sites and services – and culinary community for “foodies” – both local to where they are (Michigan) and around the web (and world) as well..:-)

If you are looking for some great examples of  how to build a little buzz for a brand in a fun, light, engaging and entertaining way….check out some of their various content marketing and community examples – all have a sort of cartoonish – comedic and FOOD based focus – and all sort of make you a bit hungry for more.  (no pun intended..:-)

About UsThe Zingerman’s Community of Businesses (ZCoB) is a family of small food-related companies and entrepreneurial ventures.

Each is located in the Ann Arbor area. They are operated by one or more partners who share ownership and manage the business.» Mail Order» Delicatessen» Bakehouse» BAKE! With Zing» Roadhouse» Creamery» Catering» Coffee Company» ZingTrain» Candy Manufactory» Press» Food Tours» Dancing Sandwich EnterprisesZingerman’s Mail OrdertopThe online shop for Zingerman’s food, gifts and more. Zingerman’s Mail Order sends extraordinary, traditionally made foods anywhere in America. Featuring hearth baked breads, handmade cheeses, varietal coffee, estate bottled olive oils and customized professional presents. The proprietors are Mo Frechette, Toni Morell and Tom Root.

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Mihaly Csikszentmihalyi on Flow, Health and the Roots of Happiness

What is the real key to enduring personal happiness?

  1. More money?
  2. The respect and admiration of your friends and peers?
  3. Freedom from stress or responsibility?

Of course all of those things are great…..and many others like them, but according to Mihaly, the real key to happiness is flow.  That effortless sense of being in the world in such a way as you feel aligned with your work, your ethos, your energy and your enthusiasm all cohesively coming together in a way that makes you feel in flow.

There has been a lot written about this effusive…..oft elusive state – and when I was trying to come up with a title for my recent book (called FLOW if you are here for the first time 🙂 I was REALLY planning on calling it “Free on the Inside”, after the first or second essay that I decided early on to include.

At the last minute – for whatever reason – I decided that “free on the inside” didn’t really work 100% for me.

Why?

Because I’m not sure that’s a state that persists for any of us…and it felt a little bit disengenous to title the book after a fleeting feeling that isn’t with me everyday.

  • But FLOW is.  (even if just for a little while)
  • Every single day I feel FLOW.
  • Sometimes that feeling sticks with me for hours…..and others, I hold it only for a few frozen moments.
  • But it’s a feeling borne of the bliss of knowing what is right in the world at that very moment, and knowing that you are moving with it – swept up in it’s effortless energy and enthusiasm and everything just is.

This is a great TED talk on this idea – spoken by a man who has a lot more wisdom, and life experience than I – and a great reminder that the stuff you can’t change won’t blow your flow – but the stuff you can – well, that’s what will derail you in a hurry.

Enjoy – and if you haven’t already – you can still pick up FLOW on Amazon for under a buck right HERE!  

 

 

 

 

 

Book Launch Tips – Some random thought about book launches and other odds and ends

Here is a pretty good list of 15 things you can incorporate into your next book launch.  (at the link following my thoughts below)

And while I DO like this article and many like it……as book publishing becomes more and more part of my own business model (both in my own books, obviously…as well as learning the best ways to enhance and increase the exposure of my clients and subscribers) I find a lot of the book launch tips a bit counter intuitive to my own experience. Read More »

http://arpeggia.tumblr.com/post/63624415876

For the next few weeks……you can find your Flow for 99 cents 🙂

First chapter is free – and yes….I’ll be shamelessly plugging this new book all week – simply because I want you to read it, like it and spread the word!  🙂

How to Give a Good Interview (Blog and Book Promotion Tips for Authors)

Are you an author or blogger about to embark on your first “official” interview?  Looking to promote your book and looking for a great way to enhance or extend your appearance of influence around the web? Read More »