How to Create Compelling Content on Your Blog

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This is a simple article I submitted to one of the article directories last month that I thought might be worth sharing here…as while I DID try to sort of keep this simple, it does sort of illuminate one of the areas that I sort of struggle with strategically on THIS blog -ie - are you better served by 3 detailed posts a week showcasing strategies that are successful in my own business…OR, is it easier to simply collect, cull and re-purpose GREAT resources from around the web, and simply point you to those areas to learn more about those tools, tactics and strategies from the blog owners who authored them.  I have, for the most part, stuck to the former approach…rather than the latter.  ( although I will tell you - in most niches, I MUCH prefer the second approach..:-) 

The article is below:

One of the highest hurdles that ALL new ( and experienced) bloggers face, is the constant and continuous chase to create good and compelling content. In the big buck battles you see fought over the hearts and minds of your readers, it's often the blogs that have the MOST continuously updated content that get the most views, NOT those that have the best ideas, or freshest thoughts. In many ways, this is a sad thing…but in a very different senses, it does provide a wonderful window of opportunity to those willing to work harder and smarter than anyone else.

Let's take a closer look at what I mean. Have you ever come across a blog, or a site that you just LOVE in terms of the content, or tactics that are shared…yet, when you go to check out some of the various categories/pages or other miscellaneous musings put forth by the site authors, you find there really isn't that much there? One or two simply spectacular posts in a month does not a big buck blogging empire make.

On the other side of the coin..some of the VERY best and most successful bloggers out there are simply POINTING their readers to other, bigger and better resources on a given topic. So simply by excerpting a collection of great posts on a given range of topics, and then linking to the post in question on someone else's site, actually…over time makes you a far better stop on the informational highway than the guy who makes one masterpiece post a month.

Of course if you can find 30 people who do this…and simply link to one of their posts everyday, you have a GREAT jumping off point for people who come to YOU to find the great content, and you just send them on their way to get it! In many ways, some of the biggest and brightest bloggers out there got their start the very same way, and if you look REAL close under the hood, you'll see that many of them still do just that today, even if they dress it up a little bit more for show.

All in all, a great "authority site" on your topic CAN be comprised of lots of helpful resources, not just tons of literate prose…which we all know is much tougher to do well than the first..:-)