Passion Purpose PROFIT!

Empowering People Through Service, Information & Opportunity

More Article Marketing Boo Boo’s

man-beer.gifI was working with a reader on the phone  this morning on otimizing some of his business’s article marketing campaigns in the fat loss/popular diets niche, and considering this is actually a topic that I’ve created many campaigns around, I have a pretty good grasp of the landscape – ie – both on the landing page, and resource box sides of the respective street.

As any copywriter will tell you - 45% of the battle is the headline - and 45% ( in an article the resource box) is the offer - and the 10% in between are just details.  So as we were sort of scanning for great headlines combined with outstanding offers ( a compelling resource box that commands the click) we came across, at the very same time, an article on the diet directory page whose headline just sang a song of sweet success.  Unique – curious, interesting and compelling, and two complete strangers ( me and he) both noticed it independent of the other. [Read more...]

A Gold Mine of Direct Response Marketing Magic One Simple Mouse Click Away

I accidentally came across this site earlier today ( or maybe it was last night) and it is literally a treasure trove of timeless marketing magic you’d be hard pressed to find readily available if you bought the next 500 E books, DVD sets, seminars and other nefarious nonsense that we all are inundated with daily. 

Some of the ads that are laid out here in all of their elegant beauty are TRULY classic pieces worthy of close inspection, studious study and creative emulation.  (read: knock them off for your OWN campaigns!) [Read more...]

3 Simple Shortcuts To Writing Articles That Sell

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I‘ve covered a whole LOT of article marketing concepts on this blog (and in other spots) and STILL believe it the absolute easiest way for ANYONE – regardless of their skill level, to make money online in rapid fire turn around time. It’s interesting because I got an email from someone the other day – who said a whole bunch of off the wall kind of stuff – (and in only quasi understandable english) and that ended by stating he wanted ME...to coach HIM – (for FREE) and IF he was finally able to make some money (he hadn’t made a dime in 7 years according to his email) then, and ONLY then, he would agree to pay me.

Now, that’s a great offer and all, and I have to admit – it WAS tempting to try to squeeze a few more hours out of the day to offer a complete stranger some complimentary coaching and cross my fingers that he was able to sort of end the 7 year drought, but after tossing it around for a few sleepless night, I kind of decided I was going to have to pass..:-)

I actually sent this guy a pretty edgy, mean spirited reply (which I NEVER do) – in which I basically said – if you haven’t made money in 7 years – you are PROBABLY in the wrong field and it might be a good time to start thinking about a career as a bullfighter – or bellydancer or something less intellectually taxing. And of course, a few minutes after hitting send, my guilty conscience kicked in and I felt really guilty and promised myself I’d stop checking my email after 6 tequila shots. [Read more...]

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