I was working with a reader on the phone this morning on otimizing some of his business’s article marketing campaigns in the fat loss/popular diets niche, and considering this is actually a topic that I’ve created many campaigns around, I have a pretty good grasp of the landscape – ie – both on the landing page, and resource box sides of the respective street.
As any copywriter will tell you - 45% of the battle is the headline - and 45% ( in an article the resource box) is the offer - and the 10% in between are just details. So as we were sort of scanning for great headlines combined with outstanding offers ( a compelling resource box that commands the click) we came across, at the very same time, an article on the diet directory page whose headline just sang a song of sweet success. Unique – curious, interesting and compelling, and two complete strangers ( me and he) both noticed it independent of the other. [Read more...]

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